'Too many links' on our pages.
-
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'?
Thanks in advance.
-
Thanks for the responses! Very helpful advice.
-
You can't tell Google not to include navigation links as internal links, as they are internal links. We just had this happen to a client of ours who had 100 links just in his navigation alone. We were able to reduce those links to 25 and we have already seen an improvement. You'd be surprised how many links you don't "need" in your navigation.
-
HI Ashley,
It has been awhile since I have seen this question. Figured I'd jump in on this one.
In the early years of crawlers it was a pretty good rule of thumb to limit internal linking to 100 links, mostly because the crawler's didn't have the resources to crawl a ton of links. A lot has changed since this rule was introduced. Spiders have gotten smarter and are able to handle way more data than what they could back in the day.
But the spiders ability to deal with content should not be the only reason you evaluate how many links you should put on a page. The rule of a 100is still a good rule when you start thinking about things like how link juice is passed and what you "Really" want the search engines to know about. Dr. Pete wrote a blog post here on Moz about this, you can read here.
Once you get to the 100 link range the search engines don't really place much value on any of your links. Conversely if you limit your linking to 25 or so, the search engine is able to correlate X page to Y content very highly.To address the question how can you limit the amount of links Google Or Moz sees, well the best way is to reduce the way your pages are internally linked. If you have a super large navigation in your header or footer it may make sense to change the way the navigation is built. But, if you REALLY feel that having all those links in the navigation is helpful to your viewers then you can use things like Ajax calls to load links on hover or click. Most crawlers won't be able to load action scripts but they are getting smarter.
In summary the rule of 100 is really an old rule but still important just not in the way it was originally introduced. Today you probably can expect most cralwers to do 150-300 links before giving up. If you have a high page and domain authority you may find just ignoring the warning is the best course of action. However, if you're still working to get those rankings up it may likely be worth the time to create a better navigation that logically points to the most important section from each page.
I hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SPAMMY links to my search results page
Hi, I have a big problem, somehow someone has built THOUSANDS of SPAMMY links to my site's search result pages with keywords that does not even make sense or inline with the site. Links are dofollow and goes to /?s=TERM see the for yourself https://analytics.moz.com/pro/link-explorer/inbound-links?site=https%3A%2F%2Fhealthtian.com See image https://imgur.com/a/fahetyZ Please is there a way to BLOCK all at once? i feel these links are impacting on my site. Thanks
Link Building | | Lordcharsty1 -
How to get 'Links to you site' via the google search console API?
hey! Any idea how I can download backlinks via the sear console API? This page from Google has a few commands but not the back links one - https://developers.google.com/apis-explorer/#p/webmasters/v3/ Has anyone collected backlinks data in the past? Apprrciate your help! Thanks Arjun
Link Building | | BaselineTry0 -
Link to page in SERP or page with good on-page optimisation
Hi, Some friends are happy to link to my site. As I am focusing on a particular search term is it best to have them link to the page that already appears in the SERP for that term or the one with better on page optimisation? Thanks Billy
Link Building | | Brighton-Soundsystem0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Should I work on links to a specific page or site in general?
Hi Guys, I'm trying to have my page rank better for "sell my car Houston". I'm about to start working on getting links to our site and my question is should I work on getting links to that specific page or would it be OK to just get links to the home page (same seo effect)? Specific page: http://www.motorsonwheels.com/pages/sell-my-car-in-houston-tx Home page: http://www.motorsonwheels.com Thanks! -Nash
Link Building | | nkabbara0 -
Blogroll links vs. in author's byline
So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so? 🙂 Thanks beforehand.
Link Building | | VinceWicks0 -
Linking to Google Place page??
I'm wondering if anybody has tried and had success in improving search rankings by creating links to Google Place pages. What say you?
Link Building | | bdiddy0