Whats the best way to structure my site?
-
Hi All,
Hope everyone is well. I have a hypothetical and would love some experts advice.
For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards".
2) www.website.com.au/products/credit-cards/corporate-credit-card
3) www.website.com.au/products/credit-cards/corporate-credit-cards
If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ?
Thanks everyone!
Dave
-
Hi David,
According to moz 'Use Keywords in Your URL' is moderate importance so it could affect a bit but on-page grade won't go beyond B.
I don't think you should worry about it because in a URL we can use one keyword only and most of the cases we target several keywords on a single webpage and they do rank well, not possible to use all targeted keywords in a URL.
Thanks
-
Hi all!
Thanks for both of your answers..You've got to love SEO - Two excellent suggestions with different answers.
So would option 1 score an A with moz for the keyword "corporate credit cards" ?
-
Hi there
Personally, I like 1.
Reason being - you are already telling crawlers and users based on the URL structure that you are looking at corporate credit cards, so adding the second "credit cards" is unnecessary in my opinion.
You also want to be careful because if you over optimize your URLs by putting the same keywords in over and over, you could trip spam filters.
This is just my thought. Number 1 in my opinion works fine because you're hitting all of the important aspects -> this is the domain -> these are our products -> here are our credit card products -> specifically corporate/business.
Hope this helps - good luck!
-
Hi David,
In all three URLs I would like to go with 3 but 2 is also fine.
One thing I would like to point out here that Optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords is absolutely fine However, there’s no need to focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
What's the best URL structure?
I'm setting up pages for my client's website and I'm trying to figure out the best way to do this. Which of the following would be best (let's say the keywords being used are "sell xgadget" "sell xgadget v1" "sell xgadget v2" "sell xgadget v3" etc.). Domain name: sellgadget.com Potential URL structures: 1. sellxgadget.com/v1
Intermediate & Advanced SEO | | Zing-Marketing
2. sellxgadget.com/xgadget-v1
3. sellxgadget.com/sell-xgadget-v1 Which would be the best URL structure? Which has the least risk of being too keyword spammy for an EMD? Any references for this?0 -
Is site page structure hurting its chances to rank?
I have a client that sells geotextiles and related products. None of his keywords gets a lot of traffic google as it is a very B2B niche specific industry. For instance, and these numbers are off the top of my head The phrase geotextiles may get 80 searches a month and we have a domain.com/geotextiles.php page Then there are woven and nonwoven geotextiles which may get 30 searches a month We too have a domain.com/nonwoven-geotextiles.php and etc It then goes even further and has things like slit film series non woven /woven and we have subpages from there. To me, I feel as if we need to merge all of these pages to just a singular geotextile page with headers for woven and nonwoven and product info for the sub branches of those two. I feel as if we are basically competing for the same phrase again and again and again for very small amounts of traffic. Thoughts?
Intermediate & Advanced SEO | | Atomicx0 -
Why Did My Site Go Limp On Me?
One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly. Still it is on the first page, but far from its former glory. http://www.interiorsbydonnahoffman.com is the site. What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS. According to OSE her competitor has a PA of 32 vs my client's 39. My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition. In all aspects her competitor looks weaker and less relevant to me. Her site has been weak in the SERPs since May/June. We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%. Any insights from y'all?
Intermediate & Advanced SEO | | dfhytrwy0 -
Any Suggestions For My Site?
I've recently started a website that is based on movie posters. The site has fundamentally been built for users and not SEO but I'm wondering if anyone can see any problems or just general advice that may help with our SEO efforts? The "content" on the website are the movie posters. I know Google likes text content, but I don't see what else we could add that wouldn't be purely for SEO. My site is: http://www.bit.ly/ZSPbTA
Intermediate & Advanced SEO | | whispertera0 -
Internal structure update
How often does google update the internal linking structure of a website ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
In mobile searches, does Google recognize HTML5 sites as mobile sites?
Does Google recognize HTML5 sites using responsive design as mobile sites? I know that for mobile searches, Google promotes results on mobile sites. I'm trying to determine if my site, created in HTML5 with responsive design falls into that category. Any insights on the topic would be very helpful.
Intermediate & Advanced SEO | | BostonWright0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0