How to get the most value out of an additional domain?
-
Hi,
My company domain is wire.com. We recently also acquired wire.chat domain
What's the best way to get value out of that additional domain?
- Wire is a messaging platform so "chat" is relevant but "wire chat" is not really a high volume term
- We don't have a whole lot of content, certainly no resources to build out additional valuable website
Is simply redirecting traffic the only sensible to thing given the above restriction? Any technical issues to be mindful of?
Thanks, Siim
-
My response to "domain opportunities" is usually, let the domain expire and spend the registration savings on beer.
In this situation, I would do as you suggest and simply redirect. That domain is relevant enough that I would give up the beer.
I would not take one moment away from my focus on my main project just to use a domain. I would only use it if I had a new project and that domain was the perfect fit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trash Domain Or Redirect it (unmaintained)
We have an old website with an old domain that has not been maintained for a few years; it now has a DA of 14 and a spam score of 24%. Our current domain (same business) within a few years has a domain authority of 21 and page authority 29 spam score 1%. (Yes, this domain should have been redirected from the get-go) The question is what do you do with it now? Toss it. Or redirect it. That domain has existed for years but still not sure what its value is from an SEO perspective. I would love to hear your feedback. Is there any benefit to redirect the old domain to the current domain. Or is it a negative and what impact?
Technical SEO | | MyBambooSEO0 -
301 a whole subdomain to main domain
Hello, we have our website in two languages. The subdomain cs. for czech and main domain for english. Somehow this has caused google not to rank our main domain in local CZ SERP for many english keywords and we have not found out a reason other than it might think of them as duplicates or that we at the start had put targeting for the cs. domain to CZECH. (Its been 4 months, english keywords in Czech serp are easier and still it ranks them on the very last place, yet for example.com ranks them in google.com co.uk, fr etc in top 10) We will close our cs.example.com subdomain and use only example.com hoping this will not cause google to display only one domain and raise it in CZECH rankings. **Can i 301 redirect cs.example.com to example.com and all the categories of cs.example.com to relevant english categories. This should be ok? **
Technical SEO | | advertisingtech0 -
Choice of domain
Hi. I want to build a new site that is optimised for a training product that we have. We have an existing domain which I'm considering pointing at this new site. This domain is one of the new .training TLDs. Let's call this domain foo.training where my main keyword to optimise for will be "foo training". I've also looked and can see that foo-training.com is available. I read up on best practices for domains here : https://moz.com/learn/seo/domain My question is will the .training domain be seen as "spammy" in any way? Am I better to just go ahead and register the .com?
Technical SEO | | rmcatalyst0 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Purchasing a domain to redirect to a new domain (note same industry) - Black hat or White hat technique?
Hi Everyone, Ok so here is my question. I have a client who sells gourmet tea and gourmet spices. She has a culinary blog. There is a culinary blog that just posted that the website will be shut down in the near future. It has 100% white hat links. Would it be considered black hat to buy the domain and redirect it to my clients blog which is also a culinary blog? I would really like to ask Matt Cutts this question. Does anyone know how to send him questions? Thanks Carla
Technical SEO | | Carla_Dawson0 -
Domain Migration Information
Hi, We are in the process of switching from *.net to *.com and I am looking for some resources on this. Any suggestions?
Technical SEO | | EcomLkwd0 -
What is the advantage of using sub domains instead of pages on the root domain?
Have a look at this example http://bannerad.designcrowd.com/ For each category of design, they have a landing page on the sub domain. Wouldn't it be better to have them as part of the same domain? What is the strategy behind using sub domains?
Technical SEO | | designquotes0 -
Not sure to see the real value of SeoMoz!
Still one week left for my trial. I did not get the result I wanted to have on my ranking, I know it takes time and patience to get there. Even if I consider myself as tech savvy, I have the impression that even if you have the best tools to monitor what is going on that you still have to spend to much time to get better ranking. I would prefer to give the contract to someone else rather than spending time trying to figure out what is going on. I am in some sort of a catch22. I need to increase my ranking, I know my competitors have more backlinks then I can possibly reach ( we have 55 and they have around to 78000). I am wondering how they got all these backlinks in just 2 years. We've been in business much longer.. I could confirmed that my On-page SEO is very good, it's really on my backlinks that I have problems. I see already some of you saying that I have to create rich content, but for a B2B companiy, it's not as easy to generate the proper content and get the backlinks needed. Is there a very quick way to increase backlinks very quickly ?
Technical SEO | | processia0