Content
-
Hi,
We produce research report on same topic every year (e.g. cost of patrol in different part of the country) and publish them to a new url every time.
What is the best way to do it?
- create new page every year or
- update the existing research report with modification
Considering long term benefits.
Thanks
-
Hi,
In order to answer this Q. lets check the positive and negative spots of each.
1.) New page every year:
- (+) every year your readers get a clean statistic with the patrol prices
- (+) you have a "series" which then can be checked from year to year (just as SEOmoz had that SEO Industry Survey
- (-) it has less link juice flowing in (since each year you will have separate pages, separate links, etc)
2.) Update and existing page on yearly basis
- (+) you get more link juice flowing in (since the page each year, when statistics will be published will get some new and new links)
- (+) people get to "know" your URL (another SEOmoz example: www.seomoz.org/google-algorithm-change)
- (-) the statistics will be less clear (too much information on one page)
In each cases you will have to create a balance: how much can you invest in creating the "buzz" around your topic, how fast is it picked up by other parties, etc.
If it was me, I would go with the second option, creating one each year (and at the end of the article just point out the last years statistics, because some readers could be interested in comparing).
I know that there are a lot more differences between the two options, I just picked out a few. But I hope that already helped you.
Greetings,
Istvan
-
If it were up to me, I'd be creating a new page each time. Then within the closing paragraph of each report I'd link to previous reports for those that are interested in the historical stats.
Think of it this way - SEO changes on a regular basis, if we went back and modified all our old posts to reflect the new data, then we'd have no archive of previous updates, or a single post would be so large, that no-one would ever read it.
++ You could have one "master post" in which you summerise all of your previous years reports. That way those that just want the abridged version can read that one, whereas those interested in the nitty gritty can see each year in detail.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool to identify duplicated content on other sites
Hi does anyone know of a tool that could be used to identify if a site is using our content without permission? Thanks
Content Development | | turismodevino10 -
Need advice on Paying for content?
Hi, We would like to attracting more readers onto our blog by accepting guest posting from external bloggers. Could anyone refer any good artricles on MOZ about the best practices on managing the activities and what would be the normal KPIs and ROI?
Content Development | | LauraHT0 -
Same Press Release Content ?
I recently distribute my first ever PR to PRlog site. Now i am planning to move the PR to other PR sites, should i use the same content which i already submitted or again the same thing spun article will do ?
Content Development | | chandubaba0 -
How Many Words on Page for Content When Optimizing a K.W.
I want to hired a writer to create content. When optimizing a keyword on a page, how many words (minimum) should I have on that content. Some writer use ''Word Count'' when fixing a price for text, before asking a writer, I need to specified ''How many word'' to included in the content. Thank you,
Content Development | | BigBlaze2050 -
Onsite Content - Word Count & KW Density
Does the word count of a webpage make a difference to search engines? Are longer word counts on pages indexed higher or given higher priority? For example,say you have 300 words of copy packed with 20 keywords, and say you also have 700 words of copy that have the same 20 keywords worked in, does Google have a preference over which one it ranks higher?
Content Development | | greentent0 -
How to best take advantage of content being used on another site?
We've never syndicated content or done "article marketing". Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it. There are two ways the occur to me: Have them create pages with the exact same text as on our pages, but put in the header of those pages Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX" Does anyone have opinions on which way is best, or another approach?
Content Development | | DanCrean0 -
Best strategy for content/articles. Individual pages or blog posts?
Hi all, Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post. More often I write it up as a static page so it fits in with the rest of my website more 'directly'. However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc... Just wondering if others encounter the same quandary?
Content Development | | davebrown19750 -
Can un-unique content damage my rankings?
Hi there, I run a blog @ http://ablemagazine.co.uk We produce our own editorial content for our print magazine. Which means I have a great bank of uniquely written content. I can usually afford to post 1-2 completely 100% unique articles a day. I've also been copy/pasting 2-3 articles from the BBC or The Guardian a day to keep up activity. Should I continue doing what I'm doing? Should I post exclusively unique articles? Thanks
Content Development | | craven220