How to use Social backlinks in SEO.
-
Do you integrate Social backlinks into your SEO? If so please describe how you use Social backlinks in your SEO.
-
Hi there
I am going to echo Martijn's question here - it's kind of hard to follow what you mean.
For me, making sure information on your social profiles are up to date, correct, and verified helps search engines connect information back to your brand's online presence.
If you want to track the performance of your social platforms you can take a look at Social Analytics, tagged URLs for posts, Buzzsumo for performance and competitor research, and Followerwonk for Twitter analytics.
I would also make sure you learn more about Facebook Insights and Google+ Insights so you can learn more about your performance on those platforms.
Again, you're not using social for link building, you're using social to build brand awareness and engage directly with your target audience. You're humanizing your brand.
Hope this helps a bit! Good luck!
-
What exactly do you mean with social backlinks? Social is obviously a part of our 'link building' but more to get more attention to our posts hoping that they'll start linking to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Sharing Platforms
Any suggestions which is the best social sharing platform? Just looking at the best way to connect G+, Facebook, Twitter, Linkedlin. Thanks Gary
Social Media | | GaryVictory0 -
What advantages does Wisita (video hosting) give over using YouTube?
I am currently undertaking a review of how we use video on our website and I am wondering what advantages Wistia provides over using YouTube? My current stance is that we would use Wisita for our high-production value videos, and YouTube for videos embedded within our content pages so we can make use of the playlist functionality. If anyone can provide insight into this, I would be most grateful. Thanks in advance, Chris
Social Media | | Fasthosts0 -
Should OG tags be used on a websites homepage?
My current shopping cart uses OG tags on about 1/2 of all pages, it puts them on product pages and that about it. Would it be beneficial to have these tags on all pages? Thanks for your time.
Social Media | | ibcdan0 -
Google+ What account to use for business?
Ok, we have been pretty dismissive of Google+ but having read more and more about how it is now directly influencing search results (currently in the USA) we are going to suggest setting up accounts for business. The question is, which Google Account should be used for the business page? In the nice presentational video on Google+ the example business is a nice local bike shop, which is simple right? Just use the small business owners account. But what about larger clients? Who in the org should have the business page on their account? What if that individual leaves? Can the page be separated from that account? Should you use maybe a Google Apps for Business account? But the issue with that is you will obviously have no one in any circles to share that page with. It all seems to be too closely tied to the personal side of Google+ Any help would be great. Thanks.
Social Media | | CarlE0 -
Is it possible to customize the size and shape of social sharing buttons?
Hello SEO people... I have an important and urgent question. Is it possible to customize social sharing buttons with counter? We are developing a new website and I want to place the social sharing (not the social follow buttons) at a specific location on the website. The space available is not a lot and my developer says that it is not possible to change the size of the button+counter.... please tell me what you guys know about this. And if the answer is 'YEs they can be customized' then please give me a link that I can forward to the boy so that he can work on it. Your answers will be highly appreciated. Regards, MTI
Social Media | | TopGearMedia0 -
Building video content for social markers
Where is the best placement for FB, twitter, and G+ shares. This is a non=profit site.. trying to give some juice to event sponsors...and any other feedback.. Golf tournament [" target="_blank">>](<img src= "Hosted by imgur.com") [http://imgur.com/ADzSq.png](<a href= "Hosted by imgur.com")" target="_blank">a>
Social Media | | johnshearer0 -
What Tools Do You Use For SEO Social Media Audits?
Hi, With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits". I generally use a fair amount of manual observations for social media profiles such as profile completeness. Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account. I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com Facebook Insights is good (if you own the domain) for testing the number of likes. Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc. What are your favourite tools for SEO Social Media Audits?
Social Media | | DigitalLeaf0