I don't have a business address, Any problem?
-
I am targeting local area, Melbourne in Australia.
My business address is my private (home) address and I don't want to list it as we don't have a shopfront, and I don't want my personal address online. Is there a way to get around this?
Web site - brandstenmedia.com.au
Services - Aerial Photography & Videography
-
Hello,
I often list my address, even though we don't serve customers from the address. There are a couple of reasons for this; firstly it strengthens your brand identity and gives people confidence that your business is real, and second because there is no other reliable way to get local search on your side. If you use another address this may look odd and make people suspicious about the business. If you do list your address you can set up your site for people to contact you in the ways that you wish, rather than by coming to your address, if that's what you prefer.
-
No worries, Hashtag We're all learners!
-
This is true! I guess I should clarify.
My answer was presuming, that "Aerial Photography & Videography" was also located in the same area they are targeting. That being said, using their own home, and the shipping address of the P.O. Box for all business inquiries would allow them to still remain separate from their home. I should have clarified that.
When you assume you make a buttocks out of me and myself in this case!
My apologies!!
-
Hey Hashtag - Important to note here that in Local SEO, P.O. boxes are taboo. Forbidden by Google's guidelines. So, in this case, P.O. boxes are not a solution.
-
A business address is HUGE for local search. At least get a PO Box and use that. Its cheap.
-
If you are trying to get a local search result, having a local address will be immensely beneficial, why not grab yourself a P.O. box? Could be a quick fix and a physical address!
-
Hi Landon!
Important question here - I understand that you don't want to have you address displayed, but are you at least physically located in Melbourne or are you located in a different city? Please, let us know!
-
Hi there
You can take a look at business listings through Whitespark and Service Area Maps through Google.
I would also take a look at different local business listings or citations that you can get through various city or art/photography partnerships. Do you work with local businesses that would be willing to lend testimonials?
You should also take a look at this resource from Moz.
It's not bad that you don't have a address listed, but it will make your job a bit harder. If your onsite and content allude to Melbourne and businesses in that area, you should be just fine. Remember to take advantage of image schema and sitemaps as well, so you can add descriptions and titles alluding to Melbourne or various local areas.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Business Listing Verification for Unmarked Facilities
We have been trying for over a year to get Google My Business listing verification on our facilities, which are separate from our company HQ. We have 31 facilities around the world that do not have business signs on them. We have tried sending postcards and are told that no one is receiving them. The folks who receive the mail are guards and it's tricky to ensure they field them. This has been an ongoing challenge as Google says that the alternate method requires a business sign located next to the building number, which we don't have. What do you recommend we do to get listed in GMB?
Local Listings | | EvoqueDCS0 -
GMB 'Located In' Feature
Hello - can anyone provide some guidance on how to remove a 'Located in' field from a GMB listing? This has appeared in a client's GMB listing - but the other location is separate and so it is not applicable. I have worked out how to add a 'Located in' feature - but not remove it. Appreciate any help.
Local Listings | | P.Myers0 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really good pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | SO-MarceloOtero0 -
Creating a Google My Business listing in a used location
Hi! We're expanding our business and opening a new office. The location of that office is a shared office with another company, Will it be possible to verify the listing in Google My Business even tough there's a verified business there?
Local Listings | | OrendaLtd0 -
Location pages for Two location business
Hi friends, I have a website with two brick and mortar locations. Right now I have both NAP's listed on every page on the sidebar and footer. I don't have either in schema format yet, as I don't know if I can have two schema's on the same page. 1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other) Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for? 2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations. What NAP should I have on those pages? The closest location, or both? 3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly. I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct? Which Google profile do I link to in the other location pages? or both?
Local Listings | | JustinMurray0 -
One Location - Multiple Businesses
We have a client that has multiple businesses running out of the same address with no difference in suite number - what's the best way to work with this considering NAP? The owner runs several different service businesses and a few online businesses (all legit) out of the same large office space and we want to try to figure out how to get him listed locally with the obvious NAP issue. We can get new phone numbers, but not sure of the best way to handle the duplicate address issue. Thoughs?
Local Listings | | DougHoltOnline0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Google Places for Business was removed after 6 months
Hello Everyone, After 6 Months, Google has removed us from Google Places for Business and Maps. We did everything properly and we where serving on the 3rd position. Now it seems that the listing is back in Pending? 1. Does anybody have any suggestions how to proceed or how to handle this?
Local Listings | | EVERWORLD.ENTERTAIMENT
2. Can we use places listings again using the same Address?
3. How long will it take to process again?
4. We also heard that some one might of complained?? Your help is much needed. Thanks0