SEO for E-Commerce Sites
-
Hi Everybody,
I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content.
Best
-
Hi Folks,
Thanks for generously responding to my query. Yeh I feel there must be some more information about the sites I am talking about.
Sites are actually web-based applications to be used by our existing clients and will be completely available to search engines for indexing except the applications.
Login areas and the applications onward have different urls not for search engine consumption but for the users only.
Each site has only one product (application) to be sold/used by the clients. Rests of the promotional pages are very few and available to search engines. And I expect management is not interested to add up any more pages, even the one site has not even a single page so for except the application and login area.
Hope this information is enough to help you frame you response to this specific situation.
The sources you suggested I am consulting and in the meantime hoping to listen from you.
Thanks
-
I agree with Christy - it'd be nice to have a bit of background for what's happening.
In the meantime, you can check out the following:
Thin & Duplicate Content: eCommerce SEO
7 Critical SEO Errors of E-commerce Websites
The Ultimate Guide to SEO for E-commerce Websites I would also suggest looking into Google's duplicate content resources as there are tons of great tips for you to look into, including pagination, parameters, and canonical tags.I would make sure that your on-site SEO is unique for each product, as well as your information architecture.
Keep us posted! Thanks so much.
-
Hi Tanveer,
Thanks for reaching out to the community with your question! You've already been asked some important questions, and I have one of my own: What is the purpose of each site? That is, what kinds of products/services are these eCommerce sites selling?
Please fill us in with some details on these sites so we can help. Thanks!
Christy
-
Tanveer, forget it.
Let them know - Google's job is to find relevant, useful content and provide that to the consumer.
One of the best tactics to implement with an E-Commerce is provide 150-200ish of useful content about the product on unique pages for each which will increase the amount of "indexed" pages on the site which will in turn increase the sites value.
You have to get them to also consider producing AT LEAST an article once a week catering to their audience which then ties in their social media which I sure do hope they are at least investing in that as well.
Your pal,
Chenzo
-
Hi Tanveer,
When you say there is login areas, how much of the site will be publicly (and therefore Search Engine) accessible?
If the content level is low, then it will be easy to keep things compliant, and the many guides on here will help with that, heading tags, meta tags image alt tags and all the good stuff etc.
Moz's new cheat sheet is a great starting point: https://moz.com/blog/seo-cheat-sheetIs your client base already established? Or are you looking for these sites to help build it?
If content such as a blog is not available to you from management then a PPC campaign might be more suitable?
Kind Regards
Jimmy
-
Good Morning,
I'm a little confused. So, if I'm understanding this there are a handful of pages, and a user login page. After a client logins in they can make purchases of products? Or are you selling the service of being able to log in?
Regardless, without content there are some basic website strategies for SEO best practice when setting up a site etc, however I personally feel like I need to know more before I can give a sufficient answer.
Kiss Metric wrote a great piece on the 7 Critical Errors of e-commerce, and the number one is not having content, I feel like management may be setting you up for failure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
Latest news in site-wide footer?
I've asked my web team to add a section to our home page to showcase our latest news and content (articles, blog entries (same domain), white papers, case studies, etc.) I think it will be a good user experience and also provide an opportunity to keep a fairly stagnant home page updated with fresh content. My web team wants to add the section to our footer, which is site-wide. I'm sure this isn't a bad user experience, but will it cause problems or eliminate any SEO value (if any) for this regularly updating content?
On-Page Optimization | | mbrusyo0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Organic SEO for Local Towns
This is a fairly common question, but I am going to ask it again. I want to get ranked for many keywords: "hr outsourcing sheboygan", "HR outsourcing duluth", etc., all in my small state. Doing some random research, there are few if any pages with exact match phrases in the URL, Title, Etc. = No competition) Moreover, Google is not popping google places ads for these terms. My plan is to create fairly unique pages on my site optimized for each town. Right now, the pages are at 65% duplicate. I would assume that all of my pages will have some degree of duplication - there are similar elements on every page. If I run the content through a duplicate content tester, is there a % of unique content that would be fairly safe to avoid the duplicate content slap? Yes, I know it's more complicated than that semantic, heuristic, etc. - just looking for some general guidelines.
On-Page Optimization | | CsmBill0 -
Competitor Out Ranks My Site
Hi This is my first question on SEOMoz and I am confused how a competitor can out rank me for a local search term SEO Tamworth. I have a higher Page Authority, Domain Authority, Number of links etc.. Would this be down to the quality of the links to my site or could it be down to the structure. I score an A for SEO on the on page analysis. Regards James
On-Page Optimization | | Cocoonfxmedia0 -
When it comes to duplicate page content how do I deal with correcting it. Its a dynamic e commerce site.
I am under the impression that with ecommerce sites this happens often and that there's a plug in or just simply not worry about it since queries will often find similar conent.
On-Page Optimization | | Wayne_c0 -
On-Site Optimization and Repeat Customers
Hello, One of my clients has repeat customers. All of his surface level categories are optimized. None of his 2nd or 3rd level categories are optimized at all. Is there any harm in optimizing these 2nd or 3rd level categories. Is there any way it could cause a problem with repeat customers? I didn't think so but I want to make sure. Thanks!
On-Page Optimization | | BobGW0 -
Is an Overflow SEO friendly
Is an "overflow" (scrollbar) seo and Google friendly? I only ask because it hides part of the visible text.
On-Page Optimization | | BradBorst0