Strong Site, Pages, Ranking Low
-
Hey Mozers
This is a question which has been bugging me for a while now
I have an authority site in my niche which has a stronger DA than pretty well every competitor, but certain sections of the site underperform.
For instance, when you search for 'Jerusalem Dead Sea tour', my item, http://www.touristisrael.com/tours/jerusalem-dead-sea-day-tour/ does not appear in the first few pages. I have a page that appears on the first page, but it is less relevant than this product page. This is an example, there are tens of cases like this.
So the question is, am I signalling to Google not to rank these pages, and is there something I'm missing with regards to strengthening product pages in this tour section?
Thanks
-
Thanks for the answer, Miriam.
So in that case, the original question still stands..
-
Hey Ben -
That's right - Local SEO is going to based around where your offices are physically located; not tourist destinations you feature. So, local rankings will only be for your offices. Visibility for your destinations will need to attained via organic SEO or PPC.
-
Hey Patrick
Thanks it totally does make sense, and I really appreciate the detailed answer.
One question though is that for tours in particular, local SEO seems to somehow be a little contradictory to me. Because I will optimize to my location, which is an office, but not a place that any of my customers ever come to, because they are all traveling on transport to different destinations. So in other words local SEO is going to strengthen me in Tel Aviv, for instance where my office is, but not at the Dead Sea which is what my users are searching for. Maybe I'm short-sighted, but I'd love to hear what you think?
Thanks a lot
-
Hi there
When I conduct searches based around your website and the topics, most of your competitors are doing a fantastic job of local SEO. They have verified listings for Google My Business and are doing a great job of showing Google their relevance to the area. Here's how my search appears.
What I would focus on is making sure your content and onsite SEO is relevant to the searches that users are searching. Really understand your user and what they would want out of their searches.
I would also take a look at the following resources:
Why Good Unique Content Needs to Die
Why We Can't Do Keyword Research Like It's 2010These resources will help you analyze your audience, their searches, the kind of content that ranks for what you need to rank for, and how to prioritize it. It's a great mix of looking at your personas and competitive analysis to guide your focus. You can also look into doing a content audit to see if you can consolidate, update, or remove pages; that way you shed fat or group related pages if needed.
I would start there. Let me know if this makes sense or if I am not answering your question - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Site re-design, full site domain A/B test, will we drop in rankings while leaking traffic
We are re-launching a client site that does very well in Google. The new site is on a www2 domain which we are going to send a controlled amount of traffic to, 10%, 25%, 50%, 75% to 100% over a 5 week period. This will lead to a reduction in traffic to the original domain. As I don't want to launch a competing domain the www2 site will not be indexed until 100% is reached. If Google sees the traffic numbers reducing over this period will we drop? This is the only part I am unsure of as the urls and site structure are the same apart from some new lower level pages which we will introduce in a controlled manner later? Any thoughts or experience of this type of re-launch would be much appreciated. Thanks Pete
Intermediate & Advanced SEO | | leshonk0 -
External resources page (AKA a satellite site) - is it a good idea?
So the general view on satellite sites is that they're not worth it because of their low authority and the amount of link juice they provide. However, I have an idea that is slightly different to the standard satellite site model. A client's website is in a particular niche, but a lot of websites that I have identified for potential links are not interested because they are a private commercial company. Many are only interested in linking to charities or simple resource pages. I created a resource section on the website, but many are still unwilling to link to it as it is still part of a commercial website. The website is performing well and is banging on the door of page one for some really competitive keywords. A few more links would make a massive difference. One idea I have is to create a standalone resource website that links to our client's website. This would be easy to get links from sites that would flat out refuse to link to the main website. This would increase the authority of the resource and result in more link juice to the primary website. Now I know that the link juice from this website will not be as good as getting links directly to the primary website, but would it still be a good idea? Or would my time be better spent trying to get a handful of links directly to the client's website? Alternatively, I could set up a sub-domain to set up the resource, but I'm not sure that this would be as successful.
Intermediate & Advanced SEO | | maxweb0 -
What happens when I redirect an entire site to an established page on another site?
Hi There, I have a website which is dedicated to selling ONE product (in different forms) or my main brand site. It is branded similarly, targets similar keywords, and gets some traffic which convert to leads. Additionally, the auxiliary site has a Google Rank 2 in its own right. I am thinking of consolidating this "auxillary" site to the specific product page on my main site. The reason I am considering doing this is to give a "boost" to the main product page on our main site which has many core keywords sitting with SERP ranking of between 11-20 (so not in first 10) Because this auxiliary site it gets traffic and leads in its own right, I don't want this to be to the detriment of my leads overall. Question is - if I 301 redirect the entire domain from my auxillary site to the equivalent product on my main site am I likely to see a large "boost" to that product page? (i.e. will I likely see my ranking rise from 11 - 20 significantly)
Intermediate & Advanced SEO | | love-seo-goodness0 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0 -
Transfer a page that is already ranked from a second to a third domain level
Hi everybody, i have a page well optimized for my keyword it is on a domain with 28 domain authority it is well linked but it isn't enough to rank first Do you think that buy a third level domain with the keyword inside, put the page on-it and re-index it is a good solution? ( by putting a 301 redirect on the previous page of course ) now i'm waiting to be indexed for the new page but nothing appear searching the keyword instead the previous ranked page... thanks Guido
Intermediate & Advanced SEO | | guidoboem0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0