When Content creation isn't an option...
-
I currently work as an SEO/SEO in training. Oftentimes I get projects that require me to look at well established websites of big brands, the kind one would assume put a lot of effort into their sites, and make SEO changes. Additionally they want "actionable" changes that can be made on the fly so content creation, and most linkbuilding, is usually out of the question. Does this limit me to just changing meta titles and descriptions? What if all that seems alright too?
-
^ This! Great stuff Linda, as always!
-
You describe yourself as an SEO/SEO in training. So perhaps either SEO is something your organization is just starting to look into, or perhaps you are just being given the more basic assignments. That is perfectly OK. In fact good on-page SEO is one of the main building blocks for everything more advanced.
Moz has lots of articles on basic SEO (like this one on easy wins), so read some of those (even if you know a lot, this can help fill in any gaps) and go through your site making sure all the basics are covered (are canonicals being correctly implemented?). Moz's page grader can help with this.
Looking at successful sites is a good way to get ideas, but keep in mind they may be doing things that may work for them, but might not be a good fit for you. Don't go making large-scale changes till you have tested them.
As you go along, keep track of what else you would change if you could and why, and keep others informed. As your SEO efforts start to pay off, people will be more willing to listen.
-
Hi there
No content creation or link building at all? Do they want to do any brand building or community nurturing? What's their social like?
I would be interested to hear some ideas from the group here. If you are SEO and limited in what you are able to do, at that point I would say, check the following:
- Crawl issues
- PageSpeed
- Metas & tagging
- Backlink audit
- Internal & external link checks
- Search Console issues
- Mobility issues
- Authority metrics
I would just keep tabs and make sure that nothing falls apart - if you're limited to that, you're limited to that. But I would also make sure, to get buy in, that you provide them benchmarks and information about how if they DID create content and did natural link building, that their SEO efforts would be so much more fruitful. Like a chat to show "If we did do content creation and proper distribution for ________ keywords/queries" and "If we did not do content creation and proper distribution for ________ keywords/queries".
Usually showing competitive analysis in that case and their performance will help sell the idea quicker.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use 'Click here' as an inbound link for my cornerstone content?
Hello Should I use 'Click here' as an inbound link for my cornerstone content? Example: For a full selection of our Facebook Event Attendee packages, please click here. OR Example: Please click the following link for a selection of our Facebook Event Attendee packages. This is my product page to help you better understand the context: LikeChimp
On-Page Optimization | | xdunningx0 -
Classified ads site and thin content + titles
Hello, i have two questions. Issue 1 is that we are a classified ads site. I started thinking, analyzing why im not ranking even tho i have a lot more content than others and my backlink profile is also better. Googling the advertisements i see that 95% of it is duplicate content. People usually who advertise, add the same add to 10 maybe 30 sites. For google this is duplicate content. Any ideas what to do? I can manually edit ads, to write a bit of unique content, but that is not a long term startegy. Question 2: My titles are all the same - Unique Name - Keyword im trying to rank for. There is around 1000 of such pages. Should i mix the titles up or it is still better to have 1 keyword which will help me to rank?
On-Page Optimization | | advertisingcloud0 -
Why my keyword rank fell down while I didn't do anything wrong?
Hi! I just got ranking results for the past week, and I am a little bit confused about what I saw. Two weeks ago, I optimized one of my website's page for the keyword "viking appliance repair in Los Angeles" (was #43 before), and one week later I found it on the second page of Google (ranked #21). I continued working on other pages thinking that all I need to do for "viking appliance repair in Los Angeles" to get it ranked even higher is to gain high quality inbound links. But for some reason updated ranking results I got today show this keyword fell down and now ranked #51. Could you please tell me why that might happened? What affected this keyword performance while I didn't do anything with it in between that much?
On-Page Optimization | | kirupa0 -
Regarding Google Title 'Width' and changing Meta Titles w/o Penalty?
A vast majority of pages on my site are now too wide (the character count was fine prior to the March update). I want to go through and update them so they display properly and are not too wide.However, I am concerned, as my understanding was that changing Meta Titles is dangerous and can have a negative effect on your rankings and can cause real issues. Is this an opportunity to change my Titles all-together without any kind of penalty? Or can I only trim the end part? In summary: 1. Can I edit all of my Meta Titles without affecting my rankings? 2. If no, how do I edit them properly to fit within the proper width and not cause any issues? 3. If yes, I can go through and change all my Meta Titles to whatever extent and optimize them to reflect latest best practices? There are changes I wanted to make to all my meta titles but I've been afraid to... due to fear of rankings drops etc Any help with this would be greatly appreciated
On-Page Optimization | | lawfirm0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
Duplicate content issue
Hello, I got duplicate content issue on my home page : examplesite.com
On-Page Optimization | | digitalkiddie
examplesite.com/index.html Those page urls are with duplicate content. If in index.html i use 301 redirect like that : Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://examplesite.com" );
?> would i loose any page authority ? sorry for the newbie question0 -
Software/tool for Content Inventory
Is there any tool out there which can crawl a section of a website (or whole website) and gives a list of urls by subsections? I have tried PowerMapper but it only gives visual map, not a list. Thanks!
On-Page Optimization | | StickyRiceSEO0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0