Content for ecommerce site

[RickGa]

How important on site/page contents are for ecommerce site. Keeping in mind the page layout.

1. Its not that important to have page copy/content at all for ecommerce sites

2. If yes, does position of content is an important factor?

3. if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure

4. if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking.

5. How important internal linking form that content would be compare to left panel links or links at the header of a website

Thanks

Rick

[RickGa]

Thanks for your reply. You are talking about product pages, which is very specific. I am talking about category and subcategory pages where products are in grids, those pages are for main kws.

Thanks

[Deluxe]

Content can be really important for ecommerce sites.  When you're selling a product that 100 other sites are selling and describing the same, good quality content can give you a competitive advantage.

You can put this content under the product.  That's what Amazon does.  I wouldn't bury it under the footer though.   I mean ultimately, you are adding the content for the sake of SE's and rankings but if it helps you convert a sale then it serves two purposes.  And the new copy would give you a good internal cross-linking opportunity for other keywords.