Content for ecommerce site
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How important on site/page contents are for ecommerce site. Keeping in mind the page layout.
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Its not that important to have page copy/content at all for ecommerce sites
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If yes, does position of content is an important factor?
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if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure
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if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking.
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How important internal linking form that content would be compare to left panel links or links at the header of a website
Thanks
Rick
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Thanks for your reply. You are talking about product pages, which is very specific. I am talking about category and subcategory pages where products are in grids, those pages are for main kws.
Thanks
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Content can be really important for ecommerce sites. When you're selling a product that 100 other sites are selling and describing the same, good quality content can give you a competitive advantage.
You can put this content under the product. That's what Amazon does. I wouldn't bury it under the footer though. I mean ultimately, you are adding the content for the sake of SE's and rankings but if it helps you convert a sale then it serves two purposes. And the new copy would give you a good internal cross-linking opportunity for other keywords.
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