Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is link Schemes?
-
Hello Friends,
Today I am reading about link schemes on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 there are a several ways how to avoid Google penalties and also talk about the low quality links. But I can't understand about "Low-quality directory or bookmark site links" Is there he talked about low page rank, Alexa or something else?
-
Besides just avoiding low quality links the best thing to do is only do things you would normally to increase brand awareness. Only go for quality links that will drive traffic to your site. They will also help increase your rankings, Link bait is also a great way to get people to link to your site and share your content too. Have you looked into doing some Press Releases if you have news worthy things to talk about or quality guest blogging? They are all good ways that will not get you penalized by google.
-
I am totally agree with Alan.. In addition of Alan i would like to share my thoughts on "Low-quality directory or bookmark site links". Before the google updates the directory works so most of SEO Companies built lots of categorywise & General Directory & Bookmarking sites so now in market there are lots of directory sites which are not good, in some cases it hurts also. Here is a good post on Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google. Also most of directory site gives nofollow links & also directory dont gives much value in SEO. But yes we can do directory submission on such sites who have good PR & DA like yahoo directory, dmoz, etc. Same with Social Bookmarking.
Here is a good list of Directory & Bookmarking Sites : http://www.seomoz.org/directories. I hope this list would help you.
Hope i answered your question and if you need more help then let me know.
-
Link schemes come in many forms these days. Low quality directories are directories that are really just out there for people to get links for SEO value, and not really to offer high quality directory value. Same with "bookmarking" sites. Either they're really popular (like Reddit / StumbleUpon) or they're obviously just fake sites built for people to fake off-site SEO authority.
Link schemes can also include other scenarios. Like getting links from a lot of very low quality sites - or even sites that have built some authority over time but are really just there for offering SEO links within crappy content. Or where the content on those sites is so diverse as to cause the site to not have a cohesive topical focus.
And then there's "link wheels" - where one site links to another, and that other site links to a 3rd site, and that's the majority of links at least two of those sites have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
disavow link more than 100,000 lines
I recieved a huge amount of spamy link (most of them has spam score 100) Currently my disavow link is arround 85.000 lines but at least i have 100.000 more domain which i should add them. All of them are domains and i don't have any backlink in my file. My Problem is that google dosen't accept disavow link which are more than 2MB and showes this message : File too big: Maximum file size is 100,000 lines and 2MB What should i do now?
Technical SEO | | sforoughi0 -
Trailing slash URLs and canonical links
Hi, I've seen a fair amount of topics speaking about the difference between domain names ending with or without trailing slashes, the impact on crawlers and how it behaves with canonical links.
Technical SEO | | GhillC
However, it sticks to domain names only.
What about subfolders and pages then? How does it behaves with those? Say I've a site structured like this:
https://www.domain.com
https://www.domain.com/page1 And for each of my pages, I've an automatic canonical link ending with a slash.
Eg. rel="canonical" href="https://www.domain.com/page1/" /> for the above page. SEM Rush flags this as a canonical error. But is it exactly?
Are all my canonical links wrong because of that slash? And as subsidiary question, both domain.com/page1 and domain.com/page1/ are accessible. Is it this a mistake or it doesn't make any difference (I've read that those are considered different pages)? Thanks!
G0 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Hreflang tags with link to redirect loop
Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel
Technical SEO | | DanielKiely60 -
Direct link vs 302 redirect
So we have recently relaunched a site that we manage. As part of this we have changed the domain. The webdesign agency that built the new site have implemented a direct link from the old domain to the new domain. What is best practice a direct link or a 302 redirect? Thanks
Technical SEO | | cbarron0 -
International Site Links In Footer
We have several international sites and we have them linked in the footer of our main .com site . Should we add "nofollow" to these links? Our concern is that Google could see these sites as a network?
Technical SEO | | EwanFisher0 -
Drop Down Menu - Link Juice Depletion
Hi, We have a site with 7 top level sections all of which contain a large number of subsections which may then contain further sub sections. To try and ensure the best user experience we have a top navigation with the 7 top level sections and when hovered a selection of the key sub sections. Although I like this format for the user as it makes it easier for them to find the most important sections / sub sections it does lead to a lot of links within every page on the site. In general each top section has a drop down with approx 10 - 15 subsections. This has therefore lead to SeoMoz's tools issuing its too many internal links warning. Then alongside this I am left wondering if I shouldn’t have to many links to my subsections and whether I would be better off being more selective of when I link to them. For instance I could choose the top 5 sub sections and place a link to them from our homepage and by doing so I would be passing a greater amount of link juice down the line. So I guess my dilemma is between ensuring the user has as easy a time traversing the site as possible whilst I try to keep a close watch on where, and how, our link juice is distributed. One solution I am considering is whether no-follow links could be utilised within the drop down menus? This way I could then have the desired user navigation and I would be in greater control of what pages link to which sub sections. Would that even work? Any advice would be greatly appreciated, Regards, Guy
Technical SEO | | guycampbell1 -
Link Volume - calculate what you need?
Hi everyone, an interesting question here. How do you determien what link volume you should try and get into your website? What analysis do you do to determine the number of links you feel is right to go into a back-link profiel every month? obviously there is no magic number but its an interesting question to know what others do. Obviously you don't want to build too many or too little. If you have been penalised for bad links in the past and are now back on track - how do you calculate the volume? Do you take links dropping out into consideration?
Technical SEO | | pauledwards0