Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What is link Schemes?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is link Schemes?

    Technical SEO
    4
    4
    2853
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • KLLC
      KLLC last edited by

      Hello Friends,

      Today I am reading about link schemes on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 there are a several ways how to avoid Google penalties and also talk about the low quality links. But I can't understand about  "Low-quality directory or bookmark site links" Is there he talked about low page rank, Alexa or something else?

      1 Reply Last reply Reply Quote 0
      • DoRM
        DoRM last edited by

        Besides just avoiding low quality links the best thing to do is only do things you would normally to increase brand awareness.  Only go for quality links that will drive traffic to your site.  They will also help increase your rankings,   Link bait is also a great way to get people to link to your site and share your content too.   Have you looked into doing some Press Releases if you have news worthy things to talk about or quality guest blogging? They are all good ways that will not get you penalized by google.

        1 Reply Last reply Reply Quote 0
        • SanketPatel
          SanketPatel last edited by

          I am totally agree with Alan.. In addition of Alan i would like to share my thoughts on "Low-quality directory or bookmark site links".  Before the google updates the directory works so most of SEO Companies built lots of categorywise & General Directory & Bookmarking sites so now in market there are lots of directory sites which are not good, in some cases it hurts also. Here is a good post on Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google. Also most of directory site gives nofollow links & also directory dont gives much value in SEO. But yes we can do directory submission on such sites who have good PR & DA like yahoo directory, dmoz, etc. Same with Social Bookmarking.

          Here is a good list of Directory & Bookmarking Sites : http://www.seomoz.org/directories. I hope this list would help you.

          Hope i answered your question and if you need more help then let me know.

          1 Reply Last reply Reply Quote 1
          • AlanBleiweiss
            AlanBleiweiss last edited by

            Link schemes come in many forms these days.  Low quality directories are directories that are really just out there for people to get links for SEO value, and not really to offer high quality directory value.  Same with "bookmarking" sites.  Either they're really popular (like Reddit / StumbleUpon) or they're obviously just fake sites built for people to fake off-site SEO authority.

            Link schemes can also include other scenarios.  Like getting links from a lot of very low quality sites - or even sites that have built some authority over time but are really just there for offering SEO links within crappy content.  Or where the content on those sites is so diverse as to cause the site to not have a cohesive topical focus.

            And then there's "link wheels" - where one site links to another, and that other site links to a 3rd site, and that's the majority of links at least two of those sites have.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • GhillC

              Trailing slash URLs and canonical links

              Hi, I've seen a fair amount of topics speaking about the difference between domain names ending with or without trailing slashes, the impact on crawlers and how it behaves with canonical links.
              However, it sticks to domain names only.
              What about subfolders and pages then? How does it behaves with those? Say I've a site structured like this:
              https://www.domain.com
              https://www.domain.com/page1 And for each of my pages, I've an automatic canonical link ending with a slash.
              Eg. rel="canonical" href="https://www.domain.com/page1/" /> for the above page. SEM Rush flags this as a canonical error. But is it exactly?
              Are all my canonical links wrong because of that slash? And as subsidiary question, both domain.com/page1 and domain.com/page1/ are accessible. Is it this a mistake or it doesn't make any difference (I've read that those are considered different pages)? Thanks!
              G

              Technical SEO | | GhillC
              0
            • DemiGR

              Static Links in Sidebar Hurting SEO?

              Our website currently has a sidebar/widget area that appears on almost all pages throughout of entire site (350 page domain).  In that sidebar, we have some static links and some non-static links. Right now there are: 6 Related Post Links - Non-Static
              1 - Call To Action - Static to a landing page
              10 Calculators - Static - These calculators I think are very useful to our users (financial website). So in total 17 total sidebar links, 11 static links, and 6 which change based on the content of the page.  Do you think these static links from an SEO perspective can be hurting us? Is there some sort of best practice for sidebar links in regards to quantity as well as static vs non-static? Thanks!

              Technical SEO | | DemiGR
              0
            • CuriosityMedia

              How does link juice flow through hreflang?

              We want to use the hreflang tag on our site (direct users searching for the Spanish version of spanishdict.com to spanishdict.com/traductor). Before doing so, we were wondering how link juice flows through hreflang? Any insight or resources on this would be very helpful. Thanks!

              Technical SEO | | CuriosityMedia
              0
            • O2C

              Self Referencing Links - Good or Bad?

              As an agency we get quite a few of our clients come to us saying "Ooo, this company just contacted me saying they've run an SEO report on my site and we need to improve on these following things" We had one come through the other day that had reported on something we had not seen in any others before. They called them self-referencing links and marked it as a point of action should be taken. They had stated that 100% of the pages on our clients website had self-referencing links. The definition of self-referencing is when there is a link on a page that is linking to the page you are currently on. So for example you're on the home page and there is a link in the nav bar at the top that says "Home" with a link to the home page, the page you are already currently on. Is it bad practice? And if so can we do anything about it as it would seem strange from a UI point of view not to have a consistent navigation. I have not heard anything about this before but I wanted to get confirmation before going back to our client and explaining. Thanks Mozzers!

              Technical SEO | | O2C
              0
            • shawn81

              Should 301-ed links be removed from sitemap?

              In an effort to do some housekeeping on our site we are wanting to change the URL format for a couple thousand links on our site. Those links will all been 301 redirected to corresponding links in the new URL format. For example, old URL format: /tag/flowers as well as search/flowerswill be 301-ed to, new URL format: /content/flowers**Question:**Since the old links also exist in our sitemap, should we add the new links to our sitemap in addition to the old links, or replace the old links with new ones in our sitemap? Just want to make sure we don’t lose the ranking we currently have for the old links.Any help would be appreciated. Thanks!

              Technical SEO | | shawn81
              1
            • inlinear

              Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

              Dear all, starting with my .htaccess file: RewriteEngine On
              RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
              RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
              RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
              2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
              Holger

              Technical SEO | | inlinear
              0
            • frnprz

              Links under Meta Description when performing a search

              Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?

              Technical SEO | | frnprz
              0
            • Banknotes

              Do web pages have to be linked to a menu?

              I have a situation where people search for terms like, say 1978 one dollar bill. Even though there never was a 1978 one dollar bill.   I want to make a page to capture these searches but since there wasn't such a thing as a one dollar bill I don't want it connected to the rest of my content which is reality based.   Does that make sense? Anyway,  my question is,  can I publish pages that aren't linked to my menu structure but that will be searchable or, am I going to have to figure out a way to make these oddball pages accessible through my menu?

              Technical SEO | | Banknotes
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.