Are links from charities really better than 'normal' links.
-
Hi Guys.
Just wondering about this idea that links from Charities are particularly good. I've heard people say that links from .org sites are particularly strong. But anyone can get a .org domain, it's just that charities tend to use them more often. Right?
I just don't get the logic. Can anyone give more detail about this? Is it a myth? Is there quality info on this topic I can check out?
We're working with several charities at the moment, and they all seem happy to blog and link to us...so I just wanted to know a little more.
Isaac.
-
Here is my take on this!
In my personal opinion all TLDs are similar in the eye of Google it’s just that people tend to consider .edu, .gov and .org links more authoritative and link to it naturally as compare to .com and .net domains and which is why special TLDs tend to win the race but this is not always the case.
My advice is to see if the org domain has a good and clean link profile and if they are getting a link from quality sources, then go for it and if not the idea is to pass it like any other non-quality domain you pass.
In my opinion, saying that Google give importance to some domains as compare to others is nothing but a myth.
Hope this helps!
-
John Mueller actually very recently addressed this as well on the blog: http://googlewebmastercentral.blogspot.com/2015/07/googles-handling-of-new-top-level.html
Basically, all TLDs are treated the same.
-
I've never seen any evidence that .org links are inherently more valuable than .com or other links. (I've not seen any evidence that .edu links are inherently better, either.)
This post from and this video Matt Cutts seem to imply that the TLD is not a significant factor in ranking.
I think this whole idea that links from certain TLDs (eg .edu) started because people took a true statement (eg "most .edu websites are high authority websites with strong editorial control) and extrapolated that into ".edu links are inherently more authoritative". Mediocre SEO's then latched onto this idea, because they found they could easily get .edu links through blog comments and sell them for a premium by claiming they are more powerful. What you actually had is people building outright spam links and claiming they are great just because they are on an .edu domain.
I analyze .edu and.org links just like I would any other link - relevance, authority of domain, authority of page, editorial strength, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a natural link?
Hi everyone, I'm trying to better understand what is meant by a natural link and would appreciate any assistance. Doing some competitor link analysis I've noticed a web developer who has created a directory for all its customers. This is not a directory in the traditional sense of being of use to an end user, but to my untrained eyes, it looks like an internal directory used solely for the purpose of link building. For all I know this might be perfectly good practice in the industry, but as a beginner, I'm attempting to get an understanding of things. My question is, what precisely is meant by a natural link? If the above scenario is all ok, whereby there are businesses in the same field of work, but ultimately could be in any given location, on a directory, are they natural links? Do these kind of directories that don't service an end user, exist if the common feature between them is say location only, or an seo agency only? Appreciate I could be completely out of kilter on this, but it seems the benefit on SERPs is pretty significant for something that seems pretty "unnatural" to me? Any guidance would be appreciated...tom
Link Building | | T-J-I1 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Which Link Strategy is Better: .edus or Blogs?
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
Link Building | | ProjectLabs0 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0