Broad Match Modifier: Should I use the + on the first keyword?
-
I am playing with Adwords and want to use the broad match modifier, however I see some examples always using the + in front of every keyword and some with with it on just the secondary keyword or more e.g.
personalised +towels
+personalised +towelsDoes this give different results? And which is best practice
-
Hi John,
Many thanks for the answer. I thought it had to be something similar to that which you have detailed. A great Help and thanks again.
-
So what the plus does is enforce the word is used in the users query. For example, if you had:
- +buy +widgets
- buy +widgets
The first would enforce that both "buy" and "widgets" are in the query. This would match things like "buy cheap widgets", "buy widgets now", "i want to buy some widgets", etc.
The second would only enforce that "widgets" is in the query, and would allow Google to do broad matching against the word buy. The second could match the same queries as the first, but also additional queries like "purchase widgets", "get cheap widgets", "buying widgets", etc. Without the plus, Google can swap out the word "buy" for other similar words.
-
He Craig,
modifiers. The same way it appears inGoogle Keyword Toolmodifiers and never seen the + sign modifier over there.hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?
Ok, So this really p*#%d me off the other day. I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words. Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent. However, we're still getting clicks from searches like this one: **'binding services n worcestr' ** Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search? Is this something we just have to accept having KW's on broad match mod/ phrase match?
Paid Search Marketing | | isaac6631 -
Have you had success using adwords to promote blog content?
From time to time I see an ad pop up in search results for blog content and have often wondered how much success these ads have had in promoting the specific post. Does anyone have experience with this? What results did you see?
Paid Search Marketing | | unikey0 -
Adwords Customizers - Possible to show different prices by country of visitor in adwords using adwords customizers?
Is it possible to show different prices by country of visitor in adwords using adwords customizers? I would like to avoid having to setup campaigns for each country, in order to show country specific prices in adwords. thanks
Paid Search Marketing | | lcourse0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Near-duplicate content for landing pages - use noindex?
We want to create 5-10 near-duplicates of our homepage to use as landing pages – nearly all same text, but some different images. We want to make sure Google doesn't ding us for duplicate content. Is the best way to do that to tag each of these pages with "noindex"?
Paid Search Marketing | | HopeIndu1 -
How Do I Track AdCenter Keyword Data in Google Analytics?
Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using: utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
Paid Search Marketing | | IDASEO0 -
Right keywords for Design/Development Company.
Hello There. I was doing research on getting keywords that are likely to generate leads and later to customers for a new website design and website development company in India. The search volume for india wasnt pleasing for me i couldnt find the keywords that felt they would be a great choice for the client. Additionally when i tried to target the location specific keywords like website design company in ahmedabad - It felt more like people are searching for job and stuff through google instead of hiring them. So i need a little help here guys. What do you think is a great keyword strategy for a new starter company which has target audience in 100 radius of their location and provides these services. website design/development iphone/ipad application development android application development
Paid Search Marketing | | hardik_hrc0 -
Does anybody know of a good bulk import http response checker? The one I was using has disappeared and I can only find checkers that only take one URL at a time.
An example of something I'm looking for but I want to check multiple checkers: http://web-sniffer.net/
Paid Search Marketing | | SWKurt0