What to start with? Moz also offers so much; what report should I start with?
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As a new Moz user, what should I do first?
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That's really usefull
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Thanks so much. This gives me the guidance I need to start.
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- Get connected
Make sure that you hook up GA to your profile, in addition to all of your social profiles. This makes sure Moz can get all your data. Also, be sure to make sure that your robots.txt does not have anything wonky in it that would stop Moz from getting a good crawl of your site.
- Keywords
Put in the keywords you want to track so that you can start getting data on those as well. If you are not sure where to start, they have tools and tutorials to help
- Brand mentions / keyword monitoring
Set this up so you can start getting alerts on your brand and major key terms
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Let everything run for about 1 week so you can get all of your data in.
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Set a calendar or other reminder first think when you get into work on Friday to watch the latest Whiteboard Friday video (some of my favorite content on the site)
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Set a schedule so that when you get email alerts from Moz you can do the following
a) See if you need to fix any technical seo items based on your Moz crawl
b) See if you have any link outreach opportunities based on your brand monitoring
c) Check any trends in ranking of your key pages
d) Start a regular audit of your most important pages for your most important keywords to see if you need to make any modifications to pages.
- After about a month in, read everything you can get your hands on around Open Site Explorer. Download the CSV that has your data and consider things like
a) Are there any bad links (links from sites with a high spam score) that I might need to disavow?
b) Are there any links that are no followed to my site that I could request to be changed to a follow?
c) What are my competitors doing and can I gain similar links?
d) Are there any new links that I need to reach out to those sites and say thanks to or otherwise network with?
- When you have read everything about all the above or during any of the above points, feel free to search the QNA and or ask questions. This list is just part of what you can do.
How do you eat an elephant? One bite at a time. CHOMP!
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Getting Started | | HayleyBowyer2 -
Huge fluctuation reported by GSC for US Desktop for one keyword
Hi, I'm seeing a huge rank fluctuation reported by GSC (all rank trackers reported stable rank) for one of our pages, one particular keyword, in one particular country (US), and only Desktop (not Mobile). Is anyone else encountering a similar case? More details: huge rank fluctuation reported by GSC in the US, stable in other countries (since Oct 7th) all rank tracking service reported stable top rank in US cities (as well as our own friend's testing across the country) only happen to 1 keyword and its close variation (other keywords that the page also ranks for are quite stable) only observed fluctuation for Desktop, while Mobile is stable in those low-ranked days, the average CTR is only slightly lower than normal days Does anyone have any idea what could this be? Should I trust GSC's fluctuation or the rank tracking service's stable top rank? 0ee0a6cdd6cfc194e670ba5628d04e3d7c8253a35fdbf33291018aa4f528fd1e.png
Getting Started | | sandiego-seo0 -
Getting Started: Multiple Campaigns VS Single Campaign
I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category. I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website. I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.
Getting Started | | DFrey1 -
How to have MOZ site crawl pre-launch
Hi, Our new website is about to launch. We would love to have moz.com SITE CRAWL our site before launch. For issues like "missing meta description" and everything else that moz.com checks. We would love to do it before we launch. The new site is currently on a different domain than our live site. example.com <-- this is our live site. new-site.com <-- this is our "staging" server with the new site. We have a long running campaign for example.com Do we need to create a new campain for new-site.com ? Or is there some other simpler way? When we launch we will switch the site from new-site.com to example.com .. example.com will be the address for the new site.. Any ideas or suggestions? best practices? edit Forgot to say thank you for your help and input 🙂
Getting Started | | tandvarden0 -
After fixing Crawl Errors, how long does it take to for Moz or Google to re-crawl a website?
Last night I found out through Moz that my robots.txt file was blocking any crawling of my website. I fixed the issue. Now do I just sit and wait?
Getting Started | | cmc-interactive0 -
Trending Bugs in Moz Analytics
The FAQ’s We hope we can help! Below are the trending issues at the moment. If you don’t see your question addressed or need further help, send us a message at http://moz.com/help/contact. Our Help Team gumshoes will investigate your issue and respond shortly. Where did my Campaigns Go?
Getting Started | | Abe_Schmidt
Whenever your account is suspended, your campaigns are archived. The good news is that reviving archived accounts is really simple. Go to your Campaigns section: http://pro.moz.com/campaigns
At the top of the page there is a "Archived Campaigns" Tab, give it a click.
From here, you should easily be able to "activate" your campaigns. My Google Analytics profile won’t stay connected to my campaign and/or I am missing profiles in my GA Settings. Google goes through a process called Oauth when it comes to authorizing access of services that are linked to your Google account. Under any single Google account, there are about 20 tokens account wide. Those tokens are used to provide access for a variety of services from Gmail to apps on your phone. Once you hit the limit, which is 20 for most users, the system automatically revokes the oldest token to provide a new one. I'm not certain if this is causing the issue on your account, but it is a great place to start troubleshooting. You may be able to correct the issue by manually revoking your tokens to make room for new ones on your account and then reconnecting the account to Moz. Here are the instructions on how to do that: Follow this link https://accounts.google.com/b/0/IssuedAuthSubTokens. This page displays the current OAuth tokens you are using. Once you reach the page, simply press the revoke button (illustrated on this screenshot: http://screencast.com/t/vjh3KrjRRIe) for services that you are not using right now. Once you are done with, that simply go back to your campaign settings, disconnect your GA profile and reconnect. The below process may also fix this issue for you. Head to your campaign settings page on your overview page. Disconnect your Google Analytics connection. Go back to your settings page and click on "connect account." Please make sure you log into the correct GA account. 🙂 Hurray! This should let you grab the most current traffic data! Oops! try refreshing page! I can’t access any of my Campaign data.
This issue is normally machine specific and can be a bit complex. An individual forum has been created to address this: https://seomoz.zendesk.com/entries/28203486-Oops-Try-Refreshing-the-Page-Error-showing-on-all-pages- Unable to retrieve historical ranking CSVs. Some users did not receive their requested Historical Rankings CSVs. This has mostly been affected by a change or update to your competitors after a campaign has been setup for a while. Please send your request to retrieve this data with http://moz.com/help/contact.8 -
How long does it usually take Moz to populate information for a new Web site?
We recently launched (9/13/2013) an e-commerce Website and added the campaign to SEO MOZ. Week after week the Domain Rank is 1 and none of our keyword stats or link stats are populated. We have another Moz campaign that posts weekly updates and is doing extremely well. I'm just wondering how long it usually takes Moz to start populating all the analysis stats? I'm also wondering if there might be a campaign setting buried somewhere that I need to enable or maybe it just takes more than 5 weeks? Any insights would be much appreciated. Here's the new URL we need to track with MOZ: http://www.imsportshq.com
Getting Started | | Tripper0 -
How do you "Moz Crawl" a website? Newbie...
Hi everyone; I've used Screaming Frog in the past and it's simple: you enter the URL to the box and click "start" and.. voila: as the button says, the crawling starts. I've had the Pro version of Moz for a while now and haven't really 'done' anything with it. I'd like to crawl a website and thought it would be as easy as it's always been with Screaming Frog... but, for some reason, I can't find the 'way' to do it. I find it really frustrating especially cause I feel like an idiot going around in circles thinking I'm missing something really obvious... Until I realised the only solution was to ask here! So... how in the world do you crawl a website using Moz tools? (Pro version) Thanks!
Getting Started | | patrihernandez1