Specific Industry Website Conversion Rates: Lighting
-
Hi All,
There's loads of info around on general retail conversion rates, but does anyone have any experience with online lighting shops and typical conversion rates? This is a highly price driven shopper, and from my experience so far they bounce around looking for the best price... We've recently taken ownership of this new site, and I'm not sure I can relate general metrics to this site... although there is lots of work to do on here!
Cheers in advance.
-
Hi Umar, thanks for the reply. By 'general metrics' I was referring to the retail conversion rate of 3-6%. Cheers,
-
Hi,
Yes, I have worked with the client that in the lighting business. Could you please elaborate what do you mean by general metrics here? As far as I know, the general metrics of conversions always remain the same for every site/industry but the ways of achieving targeted results are different.
Thanks,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct Traffic plus Bounce Rate rise for all traffic sources
Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks
Reporting & Analytics | | jenallen0 -
Why might my websites crawl rate....explode?
Hi Mozzers, I have a website with approx 110,000 pages. According to search console, Google will usually crawl, on average, anywhere between 500 - 1500 pages per day. However, lately the crawl rate seems to have increased rather drastically: 9/5/16 - 923
Reporting & Analytics | | Silkstream
9/6/16 - 946
9/7/16 - 848
9/8/16 - 11072
9/9/16 - 50923
9/10/16 - 60389
9/11/16 - 17170
9/12/16 - 79809 I was wondering if anyone could offer any insight into why may be happening and if I should be concerned?
Thanks in advance for all advice.1 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Why only a few pages of my website are being indexed by google
Our website www.navisyachts.com has in its sitemap over 3000 pages of information, and this is all unique content written by our team. Now Google Webmaster central shows only 100 urls indexed from 3500 submitted. Can you help me understand why and how I can fix this issue? The website has 4 years old, is a Joomla 3.3 up to date. It has part of the content in the Joomla core content systems and part in K2. Thank you. Pablo
Reporting & Analytics | | FWC_SEO0 -
How to get a specific keyword count from a particular country to a particular page in google analytics
We are trying to get the keyword count of a particular keyword from a particular country to a particular page. eg: (keyword)Green shoes from (country)United states on (particular page)one of our blog posts page Any help will be really appreciated
Reporting & Analytics | | Nobody15870501745820 -
Bounce rate calculation
Could anyone help out with a bounce rate query please. A website of mine, an affiliate website offering product reviews, has a bounce rate of 82%. I am puzzled a little as to how this is calculated. Is it only a bounce if the user goes from the search engine to my site and then back to the search engine? Or would search engine to my sites to the affiliates site via the link on my sites also count as a bounce? With a site of this nature the goal would be to get as many people visiting the merchant as possible and so a high level of bounce from me to them would be ideal Thanks, Carl
Reporting & Analytics | | Grumpy_Carl0 -
Entrance keyword for specific landing page Google Analytics V5
Hi all I cant seem to find a way to get Entrance keywords for a specific landing page in version 5 of Google Analytics. Any quick tips? Thanks a million Fredrik
Reporting & Analytics | | Resultify0 -
Bounce Rates - How would you deal with this scenario?
Greetings! I actually don't have a definitive answer to this so wish to throw it out to the community for thoughts and feedback. I have a client who we shall call "Site 1", but they also have a job board, we shall call "Site 2". A product of their own success, they have a high bounce rate with visitors landing on Site 1, seeing a job they want to apply for and bouncing straight off to Site 2. The problem is that this is resulting in Google seeing some of these pages as having bounce rates of 80% to 100%, based on this formula: Bounce rate = total number of visits viewing only one page / total number of visits Now, I hate anything black hat or grey hat so wish to know how you would deal with this... If the results from Site 2 were displayed in a new framed page on Site 1, would this still be classed as a bounce? If when they click on a job on Site 1, they were taken to an intermediate page on Site 1 saying "Thank you, you are being redirected to your chosen job" for 5 seconds before being taken to Site 2, would this be classed as a bounce? Perhaps the job they wish to apply for 'pulled' from Site 2 and actually displayed in a new page on Site 1 would be a better way to go? I think that option 1 might work, sure that number 3 would but not so sure about number 2, but look forward to your comments and thoughts. Regards, Andy
Reporting & Analytics | | Andy.Drinkwater0