Google Analytics goals only show unique event triggers
-
I have some goals in GA which is linked to different event triggers. However I've found out that the goal is only showing the unique event triggers and not the total. I need it to show the total in order to be accurate. Is there any way to switch that option? I can't find any options like that in GA or guides to do so.
-
We do expect some users to trigger some of the events more than once. For example calling different numbers or making requests to different persons.
Also, we have staff internally that helps users with doing this, and they are probably "stuck" in the same sessions for a long period of time, which makes the goal data inaccurate.
-
HI,
Maybe, but...
That is at least four separate goals you have there right? Calls, callbacks, emails, bookings. So if a single user did all four of those actions in a single session you would get four goal conversions.
How likely is it that a user would perform any of those actions twice in a given session? If not that likely then the goal data might be pretty good for what you need. Maybe the data discrepancies you saw were from multiple events while testing the setup?
If you expect users to be completing multiple event actions in a single session and counting the multiple events are important for your business then you will be wanting to look at the event data for better granularity.
If you are not expecting too many multiple events and/or if you want to use the goal data for things like conversion tracking in adwords then goals are obviously important to setup and in this respect any goal conversion would mean that a particular session 'converted' regardless of how many actual events were triggered.
So probably best to do more or less as you have it now. Goals give you a higher level overview of what is going on, events / unique events give you a better indicator of what exactly is going on inside the goal data.
-
In this case we're tracking phone calls to certain numbers, callback requests (by a form), email request (by a form) and online calendar bookings. They're all set up via event tracking.
Is the best option to focus on the event trigger data instead of looking at the goals?
-
Hi,
Analytics only allows one conversion of each goal per session and as far as I know there is no easy way around that. Multiple different goals per session is allowed so depending on what you are tracking and how the events/goals are setup this might be possible - but if you are tying a 'download' goal (for example) to multiple events in a session where one user downloads 5 files then you will only see 1 goal, but 5 events.
In this case goals are probably not the way to go and the event reports are more suited to this kind of tracking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recover/Claim Ownership of a Google Analytics Account in easy steps
Hi All, I just found this useful article on Recover/Claim Ownership of a Google Analytics Account , I've seen same question asked by website owners, webmasters very frequently in many forums so I decided to share the article. **No affiliation, sponsorship, nor any partnerships with ohow.co Thanks
Reporting & Analytics | | Alick3000 -
Google Analytics - Events impacting session data
Hi Mozzers, Has anybody ever experienced event tracking significantly impacting session data? Here's a summary of what I'm finding: When I measure sessions to a particular hostname (a subdomain) in my Google Analytics report, sessions dropped by over 100% when I removed some event tracking on that subdomain (an event was triggered when a user clicked on a particular button). When I reinstate that event tracking, sessions go back up to around where they used to be. Can anybody understand why this might be happening? Thanks!
Reporting & Analytics | | A_Q0 -
How long does Google Analytics credit a source?
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
Reporting & Analytics | | bearpaw1 -
Funnel Visualization in Google Analytics
Hello. I have a question about funnel visualization in Google Analytics where there is an eCommerce goal (i.e. add to cart, shipping, purchase) with the first step being mandatory. Issue:
Reporting & Analytics | | Unity
The amount of completed purchases reported in GA doesn't match the actual transaction figure via the eCommerce platform. Question:
I was wondering if anyone knows why this occurs? I have a few ideas on why however I haven't been able to locate any supporting evidence. So I was hoping to generate a few ideas from the SEOMoz community to help me investigate further. Any ideas welcome! Much thanks,
Davinia0 -
Google Webmaster Tools is showing wrong data - help?
Hey all, I'm seeing some weird problems with Webmaster Tools. Specifically: We've submitted a sitemap with 174k URLs. According to the WMT dashboard, only 21 are indexed, though if you search our site via site:sitename.com blah blah, there are thousands of pages returned. Why is WMT only showing 21 indexed pages? Yet if I go to Health -> Index Status, it's showing nearly 199k URLs indexed. This seems consistent with searching Google site:sitename.com blah blah. Under "Search Queries", it's showing "no data available". Not sure why as it's linked to the proper Google Analytics account, which has keyword data. Any ideas what I'm doing wrong here? Thanks.
Reporting & Analytics | | chimptech0 -
Exporting Keywords in Google Analytics
In the old Google Analytics, I would simply add &limit=30000 in the URL. Does anyone know how to export all keywords from the new Google Analytics?
Reporting & Analytics | | TommySwanson520 -
Analytics goal funnel regular expression not working
Hi Guys can anyone point me in the right direction. My funnels used to work fine until our app team decided to add variables in a directory structure instead of a query string. I need to be able to track page steps that now look like this Step 1 = /Reservation/Search/Var1/Var2
Reporting & Analytics | | apolloseo
Step 2 = /Reservation/Quote/Var1/Var2 I've set up this but it's not working Step 1 = /Reservation/Search.*
Step 2 = /Reservation/Quote.* What am I doing wrong?0 -
New Google Analytics Site Speed tool and excel
Hello, I was wondering if there is a good tool or method to pull the new Google Analytics Site Speed data into excel and use this document to track site speeds on a weekly basis for multiple clients? Any good articles or how-to's would be awesome!
Reporting & Analytics | | Hakkasan0