Variables in Google Tag Manager
-
Last week I got a great answer here on how to implement GTM and cross domain tracking, now that we have that in place I'm looking for some more advice
I'm wondering that if we push variabels into the data-layer of GTM, can we actually use those variables in reports as well? Do they get recorded in Google Analytics?
I'd like to use some data that we push to the data layer for segmentation purposes. Anybody an idea how to achieve this?
-
Thanks Martijn,
I'm looking at http://www.dbi.io/uk/how-to-segment-logged-in-users-using-google-analytics/ at the moment, I'll probably be able to set that variable when a certain pageview gets triggered.
-
Hi Joris,
By default it won't. The variables in Google Tag Manager can be used by sending, like you've mentioned, information to the dataLayer. But they won't be used automatically to have information send to Google Analytics. What you can do is send the information to your dataLayer and then use the variables in setting up the tracking via Google Tag Manager to send the variables in custom dimensions to Google Analytics.
So let's say you're pushing something to the dataLayer, then you would create a variable based on that and use that information in the next set of tags that you'll be creating. So for example setting a custom dimension would be:
ga('set', 'customDimension10', '{{Category}}');
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Not Properly Attributing Goals
My GA has been working fine for years and is now suddenly attributing 100% of my goals/conversions to a "referral" source. In this case "crm.zoho.com". (see attached url) Our contact form is a zoho CRM form. When prospect fills it out online, it dumps them to a thank-you page and the conversion is counted. That all works just fine, but it is not attributing the conversion to Organic or PPC or Direct as it was a month or so ago. I'm not sure if this may be the cause, but I was cleaning up GA about a month ago, deleting some filters I didn't think I needed any more. Thank you for your help. 9CRUx
Reporting & Analytics | | sanctuary2420 -
Which one should I use...Google Analytics or AFS Analytics
Hi There, I am about to implement analytics for a customer site and I am wondering if I should use Google Analytics or https://www.afsanalytics.com ? I am leaning towards Google since it's pretty mainstream but I would love some feedback on the AFS ! Thanks everyone! Gary
Reporting & Analytics | | gdavey0 -
How drop off works in google analytic for enhance ecommerce?
Hello Guys, I have implemented enhance ecommerce ( i.e. - https://developers.google.com/tag-manager/enhanced-ecommerce ) Now i have query how drops off actually works? Like i visited the my site, then product page then checkout step 1 page after that i close the checkout step 1 page that means checkout step 1 drop off will appear in google analytic? right? John
Reporting & Analytics | | varo0 -
Google Webmasters DNS error
Hi, In my webmaster tools I have a yellow triangle stating that there is a DNS error that is preventing Google crawling my sites. The site is indexed and I have checked fetch as Google and that seems ok but the triangle is still there every time I check it. The whois sites all have the correct information and point to Hostgator who I am using. I have contacted them and they said everything seems ok. Should I just carry on as normal with my link building as the site is indexed or investigate even further? Cheers, Stuart
Reporting & Analytics | | stuart420 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Un-link Google Analytics
I have set the wrong account/password details for one of my campaigns. How do I 'step back' and choose the correct settings please? Thanks Ian
Reporting & Analytics | | driansmith0 -
Google Analytics session update question
Hello, With reference to seomoz blog post - http://www.seomoz.org/blog/panda-24-and-analytics-session-update-rolled-out-simultaneously#jtc151292 , i would like clarification about the following - User searches Google for "Product Name" and clicks on your AdWords advertisement. User leaves site and searches a few more times, click on competition and comparing prices and features. User ultimately decides to with your product, Googles "Your Brand + Product Name", clicks your organic listing, and buys the product. This whole process takes less than 30 minutes. "Your Brand + Product Name" will appear in your organic keyword report with 1 visit. My question is whether "Product Name" will also appear in organic keyword report with 1 visit if the visitor is not signed in. ( as search won't be encrypted ) Thanks
Reporting & Analytics | | seoug_20100 -
Google analytics advanced segments
Ok, I need help with a simple (although, for some reason, I'm having trouble with it) advanced segment. Dilemma**:** All of our techs have a backend cookie that they use to log into our website. I want a way toexclude all visites where the landing page contained this in the url:/backend/cookie.php?username= Advanced Segment: We have a lot of techs and each one of them has a different "username=example". So how can I set up an advanced segment where it will exclude any visit where the visitor came in one a landing page containing /backend/cookie.php?username=
Reporting & Analytics | | NerdsOnCall0