A specific keyword has dropped from #1 in Google to nowhere at all...
-
Hi guys,
I hope you can help.
We have a large ecommerce website which has different domains for each language - GB, USA, DE, AU & CA.
I've been working my way through the errors that have been flagged in Moz and today I noticed something quite worrying.
One of our strong keywords has dropped from 1st place to nowhere at all. However, the Canadian version is ranking in the UK desktop search and our mobile site is appearing in the desktop search too.
The keyword is 'personalised macbook cover' and the page in question is https://www.mrnutcase.com/en-GB/personalised-macbook-cover/
I'm confused as this page was ranking brilliantly a couple of weeks ago and now it's nowhere to be seen. We've added alternate and canonical tags to distinguish which site is mobile and which site is desktop. We've also submitted a sitemap so that it takes into account all of the languages.
There are no harmful links and we've changed the content of the page across each language.
I've attached what appears in the SERP's in the UK. (there is the mobile version ranking at the top and the Canadian version further down the page)
Any help or advice would be greatly appreciated!
Thanks,
Danny
webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=personalised%20macbook%20covers
-
Hi guys,
Thank you so much for your responses. That makes perfect sense.
I've forwarded your answers on to our developer.
Thanks again,
Danny
-
The way you implemented the link to the mobile site is wrong: you have just put a plain
rel="alternate" href="http://mrnutcase.mobi/en-GB/personalised-macbook-cover/"/
It should be like the example here https://developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls
On your desktop site put:
href="http://mrnutcase.mobi/en-GB/personalised-macbook-cover/">
On your mobile site put:
Additional issue is that for the page you put as alternate (the mobile version http://mrnutcase.mobi/en-GB/personalised-macbook-cover/) gives a 404 - so you should correct that. This is probably the main reason why the page is no longer ranked.
Dirk
-
Hi Danny,
Are you using a tool to measure your rank/search volume or are you relying on Google search result to determine where you are ranking? As I'm sure you are aware your results are skewed by various factors, geographical location, search history, etc. When I look up that page, I see you ranking on the first page for 3 terms:
- custom macbook pro case
- mac book covers
- personalised macbook case
Each with a search volume of 90. The term "personalised macbook cover" only has a search volume of 10. If I were you I would explore higher search volume terms that you current rank on the second page for, like:
- macbook case (SV=2,400)
- macbook cases (SV=1,300)
- macbook covers (SV=880)
- macbook cover (SV=590)
- macbook pro covers (SV=390)
- custom cases (SV=260)
- mac book cases (SV=210)
I only really dug around the UK search results. But a similar approach could be applied to the other languages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does google decide who to rank 1 st ?
Let take a medical example. Flu symptoms How does google know who has the best answer ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
Google penalty or what???
Hi, we have a blog site xxxxxxxxxxx.es, that yesterday dissapear from google ranks all of a sudden it only appears if you write xxxxxxxxx.es I have checked gogle webmaster tools and there are no manual actions, no messages. Also, we don't have much links pointing to this site. Webmaster tools show only 319 links. We don't understand what have happenned. Never see something similar. What do you think? Any help would be appreciated. How do you proceed in this cases? It doesn't seem to be a link problem. How do you know what kind of penalty do you have? Thank you. Update: Hi, the domain is www.crearcorreoelectronico.es I have check the majestic seo, ose, and wmt and get the links. We have some links that are not good, but are automatic ones, that some portals generate. Maybe is something related with the content. I don't know Thanks
Intermediate & Advanced SEO | | teconsite1 -
Redirect 1 specific link from a referrer, wise move?
This might be a bit of a complex question as it has many implications and I’d really appreciate some expert advice. I have a client who has one specific .gov link which is absolutely amazing. It doesn’t have any anchor text and goes straight to the homepage. However it drives quite a lot of revenue! It’s lovely as SEO’s to think of links actually driving revenue rather than assisting rankings of course. Over the last 30 days this single govt. link has driven: 418 clicks, 61 conversions, $7,500 revenue Not bad I hear you say! J I really want to extract maximum value from this and I’ sure it would perform far better if it went to a really tightly focused landing page rather than the homepage. It really is hyper-targeted buyer traffic (as the stats show) but could perform even better in my opinion. I can’t change the link, that’s not possible unfortunately. However I can do some server side stuff to redirect traffic from just this link to a desired new page. However, what are the SEO implications of this in the opinion of some of the experts here? Obviously the link itself is valuable from an SEO perspective and I don’t want to lose that. I’m not sure how Google would treat the link if this were to be done. Also I really want to A/B test the homepage versus a landing page to ensure that it really does give an improvement. I’m not even sure how to achieve that given the difficulty in this situation. Any advice would really be useful! Thanks J
Intermediate & Advanced SEO | | HarveyP0 -
Site rankings dropped from ~15 to 500+ but Google says we were not penalized
2 months ago my site was ranking about 15 for my main KWs in the UK (my main market). On July 28 we dropped suddenly to ~500 or not in the top 500 at all in the UK for the 3 main keywords. However, these same terms are still ranking in other markets and we are doing okay in the UK for other terms targeted to the same pages. I cleaned up my links/content and sent a reconsideration request to Google. I then looked closer at my links and realized Google may be counting my affiliate links as if they were mine, so thought maybe that was the problem. I sent Google another reconsideration request and they wrote back the letter pasted below Any ideas about what happened or how I can get my rankings back? This definitely doesn't seem like it was just a simple algorithm change. There were no major changes done to our site, and we are still ranking in other markets. Dear site owner or webmaster
Intermediate & Advanced SEO | | theLotter
We received a request from a site owner to reconsider your site for compliance with Google's Webmaster Guidelines.
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search.
If you're still unable to resolve your issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team0 -
How to promote some links on google
Hi our site is http://www.mycarhelpline.com If people search on our site in Google by typing - Mycarhelpline they see links - why mycarhelpline, contact us and about us how can we put some other key pages by replacing above pages
Intermediate & Advanced SEO | | Modi0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670