Ecommerce - Product Titles
-
Hi
I want to find out how ecommerce sites optimise their product names:
1. When they have thousands of products
2. When some of their products are identical
I notice on some sites, like this for example, they have no key phrases in their product titles http://www.argos.co.uk/static/Product/partNumber/6249346.htm
How can this help for SEO?
At the moment we optimise the titles as best we can for key phrases relevant to the products and differentiating attributes.
Where we get stuck is, if their are 2 identical products - how can the content team quickly add a title which is useful for customers and search engines?
Some products have no differences for us, but longer tail phrases are where we could get some good returns if the research is put in - it's just very labour intensive.
Thank you
-
Hi Chris
Thank you for the detailed response, would you say have more subcategory pages is better? I wanted to make sure the product titles were in some way relevant to the category to help with optimisation.
I'm trying to improve category page content, but at the moment it's a struggle. The focus is on the products so its not a priority for the business to have lots of content on the page.
Becky
-
No problem Becky.
Something I shoud have mentioned about taking this approach with the page titles is that having multiple templates can sometimes be a good idea to break them up so you don't have a thousand pages with very similar titles.
That could be something you apply in this case as well. If they have a product name that makes no suggestion of what the product is, for that list of products you could change the template to also include a common term for it. Similar to my example above where the word "Tyres" was used after the product name.
Of course, the dangerous part of this is if you're using it on hundreds of pages, that's hundreds of page titles using the same word(s) in the same place each time so it does have to be used sparingly.
Don't forget that people likely to come across the individual products in the SERPs are either looking for it by name or some other very specific search that suggests they probably know what the product is anyway so just having the name isn't inherently bad. If you're wanting to rank for broader terms, that's what your category and subcategory pages are for.
As an example, I'm a cyclist. If I'm searching for a new set of tyres, I'll know what the vast majority of the products are by name in the SERPs so the results make perfect sense to me without having to say "cycling tyres" in the title.
-
HI
We have actually started to do this, the brands are not very well known which can be the issue with some of them.
Even if this is the case would you suggest still optimisation the page/titles/H1 with the brand included?
-
Great thank you. I think this is a great idea, the only problem I have found is that the suppliers have some strange names for their products, which are sometimes not even relevant for the customer.
Some require alterations, but as you said this is not possible for thousands of products.
Thank you for the tip, this is something we could look to implement to save us some time,
-
Looks like other comments have covered the duplicate pages so I won't go into that but to answer your other question about page titles for thousands of products, templates are your friend.
I'd suggest manually crafting the page titles for your key landing pages, categories and potentially sub-categories depending on how many there are. The below info is for the individual product pages.
Just set them up in your CMS to use descriptive variables. It won't always be perfect but short of writing thousands of titles and constantly writing new ones for new products, it's the most viable.
For example, if you sold car tyres, the page titles for your product pages would look something like this:
[Product Name] - [Product Number] | Your Website Name
What you end up with is auto-generated page titles like this (details clearly fabricated):
TreadMax Pro Tyres - XVN90P | Ed's Tyre Warehouse
Performax Ultra Tyres - PUH862 | Ed's Tyre WarehouseLike I said, these aren't ideal. A good page title should be far more compelling but we have to reach a reasonable compromise. The thing to remember here is that if these individual products are showing up for someone in the SERPs, they've probably searched for something like an exact product name or product ID. Since they're toward the end of that sales funnel already, simply showing the product name and ID can be all they really need.
Hope this helps!
-
Hello,
You could create categories based on manufacturer even if same product IE:
www.domain.com/manufacturer/ product/
And as the poster above, focus on including the manufacturer in on page optimizations to differentiate between the two. Now, in all honesty if you are a reseller of a popular product, you want to do a search online for duplication of the manufactures descriptions to avoid duplicated content across the Internet- which can be a negative as well.
-
Well, then, since it's important that those products are from different manufacturers, emphasize on it. Build content, product titles etc around manufacturers name, I guess. Otherwise it will be simply duplicate content.
-
Identical as in, everything is the same apart from the manufacturer - which isn;t very well known or unbranded.
They are from 2 separate suppliers so they wouldn't want to put them on the same pages.
-
Hi there.
How would you have two identical products? If they are truly identical, then why are they on two pages?
As for the link you posted - how do you know they even do SEO? And they kinda do have keyphrase there - "mirror"
As for how to fix identical pages - canonical link, I say.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Medical product schema
Hello guys I would need your help for the schema markup for a medical product. We have companies 'medical' pages and their own products. We need the best people (like you :p) to confirm the markup implementation we should go for. Question 1 https://aumet.azurewebsites.net/en/medical-manufacturers/Jordan/sun-plastic-medical-materials-industries-co-ltd-209415 Should we list the product with the markup medicalentity https://schema.org/MedicalEntity Should we list the products with the markup products https://schema.org/Product Should we add them as List https://schema.org/ItemList or as items owns https://schema.org/owns **Question 2 ** https://aumet.azurewebsites.net/en/medical-manufacturers/Jordan/sun-plastic-medical-materials-industries-co-ltd-209415 Why do have issue with og:property type https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Faumet.azurewebsites.net%2Fen%2Fmedical-manufacturers%2FJordan%2Fsun-plastic-medical-materials-industries-co-ltd-209415 marked as unspecified type
Intermediate & Advanced SEO | | floaumet0 -
Why does my ecommerce category page have such low PA?
I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms. We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here. About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though. Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words. I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements. Does anybody have any ideas about this?
Intermediate & Advanced SEO | | joe-ainswoth0 -
How to come up with the best title tags?
Hi Guys, I know title tags is one of the most important things that google looks at, any tips or advice around how I can go about improving the ones I have currently? I'm ranking pretty decent for all domains, slowly but surely, my main keywords are online psychics, online psychic readings, chat psychics, chat readings, tarot readings, and psychic readings. Any advice would be much appreciated, or direct me to resources I can look into helping me get onto the right path. my website is http://bit.ly/1KTbWg0 Thanks
Intermediate & Advanced SEO | | edward-may0 -
Duplicate title tags due to lightbox use
I am looking at a site and am pulling up duplicate title tags because of their lightbox use so... So they have a page: http://www.website.com/page and then a duplicate of that page: http://www.website.com/page?width=500&height=600 on a huge number of pages (using Drupal)... that kind of thing - what would be the best / cleanest solution?
Intermediate & Advanced SEO | | McTaggart0 -
Best practice for the brand name in Page Titles
We are considering changing the way we treat our brand (TTS) in our page title tags. In MOZ I found the following advice: Optimal Format Primary Keyword - Secondary Keyword | Brand Name
Intermediate & Advanced SEO | | TTS_Group
or
Brand Name | Primary Keyword and Secondary Keyword Are these of equal merit or is the former (Primary keyword | Brand) the better route? Currently we use the second version - 'Brand | Primary Keyword' - but we are proposing to shift to 'Primary Keyword | Brand'. We currently get an awful lot of brand traffic that converts very well so I need to be sure that no harm is done as a minimum. All views appreciated. Many thanks. Jon0 -
Ecommerce website consolidation
I have a large ecommerce site and several smaller nitche ecommerce sites. All have the same products, but the smaller sites are loosing traffic. I want to combine all the sites to the larger site so it will be easier to manage, but I don't want to loose any rank on the smaller sites. Example: www.yourpromopeople.com - This is the large site I want to use. www.logocoolies.com www.fourcolormagnets.com - These are a couple of the smaller sites I want to combine with the larger one. Questions: What are the pros and cons in doing this? What would be the best way to do this? Would redirecting the URL's to the larger site's product pages do the trick or is there a better option? Thanks for the help.
Intermediate & Advanced SEO | | JHSpecialty0 -
SEO for eCommerce?
I'm working on a game plan for the on-page optimization for a growing e-commerce site (https://www.boutine.com) and I'm wondering if anyone has any experience with similar projects. Specifically, how to get the most SEO value out of product and category pages. Thanks in advance! -Adam
Intermediate & Advanced SEO | | boutine0 -
Will an RSS feed help new product get indexed? How to create one for product?
Hi I've read that creating an RSS feed for one of our ecommerce sites will help the products get indexed faster. Currently it takes google 4-5 days to index our new products, we want to speed that up. Will an RSS feed of the new products we have help? How do you create an RSS feed for this? Our blog gets indexed within minutes, but our main website, 4 days. Help!
Intermediate & Advanced SEO | | xoffie0