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  4. What does 'Safari (in-app)' mean in Google Analytics browser traffic?

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What does 'Safari (in-app)' mean in Google Analytics browser traffic?

Reporting & Analytics
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  • b4cab
    b4cab last edited by Jan 3, 2016, 11:25 PM

    Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?

    Also, it has a very high bounce rate - any ideas why?

    1 Reply Last reply Reply Quote 1
    • Mobilio
      Mobilio @Martijn_Scheijbeler last edited by Jan 4, 2016, 8:00 AM Jan 4, 2016, 8:00 AM

      This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.

      So if some app there opens web inside of app - this is "Safari (in-app)" in GA.

      1 Reply Last reply Reply Quote 3
      • Martijn_Scheijbeler
        Martijn_Scheijbeler last edited by Jan 4, 2016, 5:54 AM Jan 4, 2016, 5:54 AM

        Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.

        Mobilio 1 Reply Last reply Jan 4, 2016, 8:00 AM Reply Quote 4
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