Does applying filters in Google Analytics affect Moz Data?
-
Hello,
I'm dealing with spam in google analytics, applying filters (and using segments for historical data)
Does applying a filter in GA affect Moz data, future or historical?
Is there a way of doing this?
Thank you!
-
Charles-Olivier - Yep, you got it!
Radi - So, to answer your initial question:
- Simply applying filters in GA will not affect Moz data.
- However, creating a GA profile in which filters are applied and connecting it to your Moz campaign will result in your campaign showing filtered data.
Many thanks to Erica, Chiaryn, and Tori, because to be honest I had no idea about #2.
-
I think it makes sense.
I just looked back at how you connect and you choose an Account - so far it ain't hard. The profile is a collection of all views found in your different Analytics Properties.
So let's say I choose my Account and the Profile dropdown gives me;
- "Raw DATA (UA-XXXXX-1)"
- "Filtered DATA (UA-XXXXX-1)"
- "Test DATA (UA-XXXXX-1)"
- "Raw DATA (UA-XXXXX-2)"
If I want to pull data that is filtered, I'll select the "Filtered DATA (UA-XXXXX-1)". Since Google just filters out the data, it can't really give Moz the raw data since the source is filtered and, therefore, "can't be reprocessed".
Am I understanding right Matt?
Croy,
-
Actually, you're half right, and I should've been more clear. If you're using your default GA profile, the filters won't apply to Moz campaigns, because the GA API only gives us the raw data.
You can, however, connect your campaign to a filtered GA profile, but you have to be using the filtered US code as the GA profile in your campaign. So, if your primary GA profile has the code has the suffix "-1" and the filtered one has "-4," your Moz campaign will have to be connected to "-4" in order to reflect the filters.
Does that make sense? I'm finding this weirdly hard to explain.
-
I disagree, it should be using filters as they're applied on the view this is also the data that will be gathered from the API that Moz is using. So if you apply filters (not to be confused with segments) than it should be reflected on Moz as well, but only with future data.
-
Thanks Matt. So is there a way of 'cleaning' my moz data of ghost/spam referral?
-
This is exactly what I was thinking! Thanks for the clarification Matt.
-
Hi Radi! No, it does not. Google doesn't share with us what filters you've applied.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Campaign Tracking overriding each other
Howdy, fellow mozzers. So, here is the situation: Let's say someone comes to the website through Organic Google Search, and first thing they see is the banner on the website, on a click of which it takes you to a promotional landing page. I have this banner being tracked with GA campaigns. Now, here are my questions: If that user makes a purchase, which source / medium it will be assigned to? Organic/google or website/banner? (as far as i understand it assigns it to website/banner) If that's the case, is there way to find out afterwords where the website/banner sessions came initially from? If there is no such way, how shall i setup the tracking to be able to see wherre the initial visit to the website came from, yet also track how many people clicked on the banner and made a purchase? Thanks 🙂
Reporting & Analytics | | DmitriiK0 -
Hey guys, any advice on why my 'search analytics' in Google Webmaster tools is blank with no data?
I have added all the website versions into Google web master tools and I have no crawl errors. When I click on Search traffic these pages are blank - search analytics, & Mobile usability. And When I fetch as Google the status is constantly saying me 'temporarily unreachable' - any help would be greatly appreciated.
Reporting & Analytics | | HLAS0 -
Track PDF's in Google Analytics
Hi Mozzers, Is it possible to track PDF's via Google Analytics/Google tag manager? I'm not only looking for PDF downloads but for the actual activity when someone opens an interactive PDF document. So would it be possible to have onclick events on buttons in the PDF etc... Many thanks!
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
Google Analytics goals only show unique event triggers
I have some goals in GA which is linked to different event triggers. However I've found out that the goal is only showing the unique event triggers and not the total. I need it to show the total in order to be accurate. Is there any way to switch that option? I can't find any options like that in GA or guides to do so.
Reporting & Analytics | | WebGain0 -
Using Filters On Google Analytics
Hi Guys, I am In need of some technical help with regards to Google analytics. One of my clients has a site providing HR Software on SaaS basis. The users login via the site for the various HR Tools. Obviously this is skewing the analytics data and showing 10,000+ extra visitors that actually don't exist. Now I understand i can add filters and exclude certain pages for instance the login page, however, some users will visit the home page then click login. How can I exclude them just to show new visitors to the site rather than users that are just trying to login. Hope this makes sense Neil
Reporting & Analytics | | nezona0 -
Using Regex for Goals in Google Analytics
I’ve got a website with 20 different forms; and I’d like to track all 20 form completions with one Goal in Google Analytics. The completion-page URLs follow the pattern below (the website uses Drupal CMS) Form One: www.acme.com/node/2990/done?sid=651 Form Two: www.acme.com /node/2991/done?sid=785 Form Three: www.acme.com /node/2992/done?sid=1021 Form Four: www.acme.com /node/2993/done?sid=459 I believe that there is a way I can use regex so Google Analytics will track if any of these completion URLs appears. Looking for guidance how to format the regex statement.
Reporting & Analytics | | TopFloor0 -
Tracking Required Form Fields in Google Analytics
I tried searching for this elsewhere but am having a hard time finding a good answer. Is it possible to track the effect of required form fields on conversions in Google Analytics? In other words, how do I track whether or not more/less people fill out a form if I make "Last Name" a required field? Thanks 🙂
Reporting & Analytics | | kylesuss0 -
Tracking Referring Sources - Google Analytics - Ecommerce
I need some help from anyone that has deal with this issue before.. We are currently running BigCommerce for the shopping cart on chinamist.com. We have enabled e-commerce tracking through Google Analytics and the revenue tracks perfectly. The only issue is that the referring sources are not tracking directly to the revenue being displayed - for the source, all analytics shows is (none). The assumption is that the tracking issue is a result of having a domain and subdomain.. but 'domain and subdomain' was selected when setting up the sites' advanced analytics script. Does anyone have any tips? We've run into a dead end here.. One final note, we're running an Adwords campaign which is showing conversions through the Adwords side of reporting. After integrating the Adwords and Analytics accounts, the analaytics account is still not showing revenue/conversions from Adwords as a source. Appreciate the feedback.
Reporting & Analytics | | Investis_Digital0