Hunting the White Whales?
-
I'm not a SEO, just a small business owner with the will to succeed. When it comes to the Big Links from real sites, (Technorati, Tech Crunch, Slash Dot, ect.) where do you start? How do you begin the process of getting a good article on a great site?
-
There is several ways to obtain links from the big sites, but as you might understand, the less cost involved the more competition you are facing.
Running good PR effort, might get you the attention (and links) from these big sites. Try not to promote your product as much as providing something that has significant news value related to the site you would like to get featured on. It might be a story of how you are helping in the solving of a problem users are facing, it might be funding news - ask yourself what the users of the big site would LIKE to read, and not what YOU would like them to read. Typical mistake in PR campaigns, is focusing on features instead of benefits.
Adding social bookmarking to your website, might help as well, but again ask your self what the USERS would like to share, and not what YOU want the users to share. In the past, providing valuable easy-to-digest content like infographics was the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there such a thing as buying white hat backlinks? (example)
Hi, would you guys recommend using a backlink service like this? https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?
Link Building | | landport0 -
Victim of negative SEO, but will this be believed if the client has not always been whiter than white?
A new client has come to me because they have found themselves in hot water with Google having received a manual spam action for unnatural inbound links. The sad case in this story is that I completely believe that the client has been a victim of an attack by a competitor. They finally made it onto page 1 in their competitive niche, and within a few days random links started appearing on spammy sites (often foreign language sites.) By the time the message came from Google about 2 weeks later several thousand of these links had been built. The first stage was to get the client to be very honest with me about anything he personally had done that might be considered manipulative. Unfortunately following some bad advice several months ago the client purchased one site-wide link (already in the process of removing it.) The same company that gave him this advice also built just under 100 links to his website (over the course of a couple of days) in early December. So - we know the client hasn't been whiter than white, and we are going to undo anything that he had responsibility for asap. We are also working to ensure that he is earning really high quality links in the right way (already have some great press coverage in the pipeline and are working on unique content.) My question is - given some past mistakes made by the client - is there any way that we credibly get across the fact that this recent huge volume of spam is absolutely nothing to do with him in a reconsideration request? Of course we can start work on removing these links and can disavow anything we can't remove - but my expectation is that should this be successful the same competitor is going to continue throwing spam links at my client. I appreciate that previous actions by the client would in themselves have been worthy of a manual spam action - but it seems far too much of a coincidence given the timing if this penalty was unrelated to the recent attack. I'd really appreciate any insights from the Moz community and will look forward to sharing our eventual success story as a YouMoz post! Tom
Link Building | | TomVolpe0 -
White hat techniques for difficult niches
Hi all. We've been approached by a client in the online gambling sector about white hat link building. Much of our focus is on guest blogging, but most sites have a no gambling policy. I'm wondering if anyone has any ideas for link building ethically for tricky niches.
Link Building | | Blink-SEO3 -
What is the best way to obtain a large number of branded links in the fastest, most efficient way? White Hat only please.
Just foresee this issue coming up with a couple of clients and while I am preparing a strategy of my own, I felt it would be helpful to ask the community their thoughts as well.
Link Building | | anvilmediainc0 -
White, Black, Grey, B.S. Hat?
I was using Open Site Explorer to check out some competition and I noticed that there were a good amount of links coming from a no-name blog Seen Here. Obviously there are 50+ mentions of Express Auto Repair across a few blog posts. I've seen this tactic used before, but does it really do anything for the client, or is this just old school trickery? Thanks for your help.
Link Building | | onmywayto0 -
I am purely White, but...
I spend a lot of time building great content for my webzines/blogs and I received quality links from other blog of my niches. So the game is done, I receive targeted and quality traffic from Google and my rankings in SERP are often good... but... there is always a "but"... Sometimes I see some sites in #1 with competitive keyword in my niches who has built link from hundreds of trash-site. So I understand that Google has not reached his objective to fight spam definitely. Now I decided to understand from scratch "Black Hat" strategies... brrrrrrr...
Link Building | | YouON
In example i build my links manually, commenting on blog, talking on forums, submitting into directory and obviously spending a lot of time and energy for good guest-posting... as I say but... Anyone have experienced with automated software like Senuke and others? Not to become a spammer, but really to understand what is the best for us... I see also people buy links from Philippines company who has hundreds of employees who manually build links... Hope you may understand my point of view (and my poor english)... All the best, Alessio0 -
Newbe question - What is the most effective link building strategy? (white hat)
Hello, I was just wondering what is the best way in terms of time-spent/results to create links to your site. I just saw a couple of videos on article syndication and article spinning and was wondering if this really works. Cheers Luca
Link Building | | Lvet0 -
Link building strategy - black hat or white hat?
I have a competitor who always ranks very on alot keywords relevant to our business and using Open Site Explorer I note they have a tremendous amount of links. I also noticed that it appears their web company has gone out and set up numerous websites with relevant content, and then have linked back to the competitors main site. Is this kosher? I ask because before I settled on my current domain name, I purchased several keyword rich domain names; should I be thinking of setting up websites with relevant (and original) content and link back to my main site?
Link Building | | leonenobleseate1