Multiple Similar Product Variations - Page layout, Title and SEO best practice??
-
Im doing some research into SEO for our new web design.
I sell designer eyewear prescription and sunglasses.
Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model.
Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too.
So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model.
Ray Ban Wayfarer RB2140
Colour: Black 901
Sizes: 47, 50, 54Currently my urls looks like this with a new page and the size changing on the end for each variation.
Ray Ban Wayfarer RB2140 - Black 901 - 47
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47
Ray Ban Wayfarer RB2140 - Black 901 - 50
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50
Ray Ban Wayfarer RB2140 - Black 901 - 54
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54
This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually
a) slowing my site down (content heavy)
b) looking like duplicate contentI am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation)
http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html
I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly.
Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise)
This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!
-
Hi Craig,
Thanx for the compliment. I talked to a develepor of Woothemes/ Woocomerce last week on a fair and he pointed me to: https://www.woothemes.com/storefront/ it promises to be the most flexible them up till now and your wish should definitely be possible with that. You can also contact them with your wishes and I am sure they can help you further. Best of luck with the Sunglasses :).
Tymen
-
Hi Tymen,
Thanks for the reply, looks like another vote for Woocommerce. I took at look at your site, very nice and easy to use.
My only problem with what i am doing is that id need it laid out like this.
Ray Ban Sunglasses (Brand Page) > Multiple different models only displayed - no variations
Example - Ray Ban RB2140 > Ray Ban RB2132 > Ray Ban RB3025
User clicks model takes you to:
Ray Ban RB2140 (Product Page With Variations)
Example - Ray Ban RB2140 (Product Page With Variations both colour, size, price & Prescritpion)
I have added a work flow diagram to help explain. But basically i need it to work like the image thats why im afraid Woocommerce cant handle my kind of functionality neatly.
-
Hi Craig,
I also have products with variations and have them on one product page and than you can select the product variations such as colour and size.
I work with Woocommerce and that works fine for me. I chose this for better SEO options and fbecause Magento 2.0 looks a lot like it but is slower and far more expensive to maintain. The different SKU's are seen as different products but or on one product page. So I have 500+ product pages which result in over 3000 different SKU's.
My site is https://eppinga.nl so take a look around. If you have more questions don't hesitate to contact me.
Regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best less expensive graphic design
Hello, We have an Ecommerce store and we need our category buttons to be redone and to shine. Unfortunately, I've tried all my places and none are 10X, though none of them cost very much (like Fiverr, Freelancer) What I would like is some advice on where to go for inexpensive but still very good quality graphics. I'm a good designer, and so far, I can do better graphics than the designers I've found, I just don't have the time as a busy SEO. Please let me know If you have any gems you are willing to share. I'm searching the community colleges as we speak. Thanks.
Web Design | | BobGW2 -
How important is it to update from a tabular lay-out to a div-layout?
Mozzers, As the title of this question describes I'm am wondering how important it is that your code has to be up to date for SEO and UX use. One of my sites was build in 2007 and updates in 2010 (new images / color) but my code hasn't changed that much over te years so the site still uses tables for lay-out purposes in stead of divs. Now how important is it to update this and how much risk will this have to my current rankings? For most of my main keywords I rank number 1 in Google (NL). I can't afford to lose those rankings but if an outdated code will get me into trouble I might have to update this anyway and then rather do it sooner then later. Any suggestions on this subject? regards Jarno
Web Design | | JarnoNijzing0 -
Optimizing a Wordpress Blog For SEO
Besides the standard Yoast for SEO plugin tweaks, I'm researching best practices when setting up a wordpress blog. In this instance, the "front end" of the site would be hardcoded static pages designed for an e-commerce site, while there would also be a /blog/ attached to the site - for blog posts, fresh content, etc.
Web Design | | GKLA0 -
Pages vs. Posts for SEO
Hi, I would like your thoughts about pages vs. posts for SEO. I understand the difference in terms of WP structure and have read the SEOmoz blog post about setting up your site for SEO success (http://www.seomoz.org/blog/setup-wordpress-for-seo-success). However, if you're trying to rank for a particular keyword, it seems that either one could work, from an on-page SEO perspective, as far as title tag, URL, meta description, etc. So how do you decide whether to set up a page vs. a post? What are the pros and cons, from an SEO perspective, about using one vs. the other? Thanks in advance! Carolina
Web Design | | csmm0 -
How can we improve our e-commerce site architecture to help best preserve Page Authority?
Today I installed the SEOMoz toolbar for Firefox (very cool, highly recommended). I was comparing our site http://www.ccisolutions.com to this competitor: http://www.uniquesquared.com For the most part, the deeper I go in our site the more the page authority drops. We have a few exceptions where the page authority of a subcategory page is actually better than the cat. page one level up. In comparison, when I was looking at http://www.uniquesquared.com I noticed that their page authority stays at "21" on every single category page I visit. Are you seeing what I'm seeing? Is this potentially a problem with the tool bar or, is there something significantly different about their site architecture that allows them to maintain that PA across all category and sub category pages? Is there something fundamentally wrong with our (http://www.ccisolutions.com) site architecture? I understand that we have longer URLs, but this is an old store with a lot of SKUs, so we have decided not to remove the /category/ and /product/ from the URLs because the 301 redirects that would result wouldn't pass all of the authority they've built up over the years. Interested to know viewpoints on the site architecture and how it might be improved. Thanks!
Web Design | | danatanseo0 -
Word Press Seo Errors/ Questions
Hi my name is Tina I am new here I hope you guys can help me out. I thought building my new site with Word Press was going to simplify things, however I have a ton of errors, and I am not sure what they are, or how to fix them. I am hoping someone could share with me a solution for these errors. I have 28 rel=canonical errors, I am not sure what this means, I understand it to mean my pages are similar, and this is to set a heirarchy between my pages. Please correct me if I am wrong. If I am correct would this be necessary to add if my main keyword was "widgets" and my home page was optimized for "widgets" and my next page was "blue widgets" and so on. While my pages are similar they are all optimized for different versions of my main keyword some using long tail keywords. Do you know of a plugin that can help solve this problem? Also does anyone have a plugin they recommend for G+ my G+ authorship verification is causing an error as well? I am using Head Space 2 I have used this seo plugin numerous times with great success it has been my favorite seo plugin. However, we have a portfolio that shows our clients websites, and on those pages Head Space will not let me enter a description tag. What plug in do you guys recommend with more control over each page? Another interesting issue is on one of our pages I optimized it for our Canadian clients, and now every page has been listed in Google.ca for the keywords it should have on Google.com. We are listed on Google maps, verified in Google places, and our address is on the site so they know we're from the USA however, the majority of our keywords are only listed in Google.ca. We're on page one for all of them, we are in the top three on most of them so that's not bad, but we want to be listed in Google.com as well. Any suggestions on this?
Web Design | | TinaGammon1 -
Should I Remove URL extentions for SEO?
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions. Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
Web Design | | hfranz0 -
Meta Title and Description for click through optimization
I have a few years experience optimizing PPC text for click-through and conversion rates. I don't see many web sites that are using these methods for their organic listings generated from meta tags. Why is this? So many meta tags seem to be either keyword stuffed or auto generated. From my research, it seems that keywords in meta tags mean little to search engine optimization other than the fact that vertically aligning keywords from search phrase to listing to landing page is important. (Just like it is in PPC). Now that I am personally doing more than just PPC, I have begun rewriting meta text for increased conversions. The search results look to me like My web site is the only one doing this. Is everyone missing out on something, or am I missing something?
Web Design | | EugeneF0
