What was the biggest challenge you faced as an SEO in 2012?
-
As an SEO (in-house, freelance, consultant, agency, entrepreneur) what was the biggest challenge you faced in 2012? Please be as specific as you can, and let us all know what you are doing to overcome this challenge in 2013.
For me personally I would have to say the biggest challenge I had to deal with was Google+ Local. Obviously Google is putting a lot into G+L, but it has been so messy and at times I have just thrown my arms up in the air. Especially when it comes to multi-state locations and losing reviews.
-
For me it consisted in explaining to clients that it's absolutely impossible to offer them any fixed deadlines and clear results. Most of them expect me to say something like: "In 3 months your website will appear among the first 5 results in SERP". During the past year more and more of these people came to me.
What I will do to overcome this in 2013? The same things I did this year as well: keep calm and patient and try to explain to each and every client why I can't predict search engine behavior with 100% accuracy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Does Coverage impact on SEO
Does the coverage issues on google search console ( Google Webmaster) has an impact on SEO ( CTR or impressions). How much of a difference or impact will fixing these have on Search results and average
Algorithm Updates | | Rishardg0 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
SEO ANALYSIS ON A NEW SITE
Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/ main keyword is mis-sold ppi Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services. Also running out of ideas as to how to create quality content any tips please? many thanks
Algorithm Updates | | conversiontactics0 -
Multiple Listings in Results fading Local SEO
Lately I am noticing multiple listings for results seem to be fading away. Example is one domain being listed twice for a search phrase The Home page for example and an Internal Page. Is anyone else seeing this? Safe to say Google wants to see 10+ individual domains per results page?
Algorithm Updates | | bozzie3110 -
Is it hurting my seo ranking if robots.txt is forbidden?
robots.txt is forbidden - I have read up on what the robots.txt file does and how to configure it but what about if it is not able to be accessed at all?
Algorithm Updates | | Assembla0