Products To Products links
-
Hi,
I want to create good internal linking structure, but I have a problem with product to product link.E.g. I have a new model of product: iPhone 6, and old iPhone 5, and I want to put link from iPhone 5 to iPhone 6, but if I make link like this, I dropped for a few positions.
Also, if I have similar product e.g. photography Kit for iPhone 6, and I put a link from this additional product to iPhone 6, I will lose my position.
Why, do you have any recommendations? -
Tormar,
Can you share the site so we can see exactly what's going on and provide a better answer?
We find many eCommerce sites overdo anchor text. For example, if you sell Car Stereos and you have brands/manufacturer categories in the navigation, this is too much anchor text for "car stereos" below:
Car Stereos by Brand
JVC Car Stereos
Clarion Car Stereos
Kenwood Car Stereos
Blaupunkt Car Stereos
....We advice those clients to use labels like this:
Car Stereos by Brand
JVC
Clarion
Kenwood
Blaupunkt
...Without seeing your site, I'm not sure exactly what you're doing. However, if you find that the changes you made continue to have a negative impact on your rankings, the obvious choice would be to undo those changes.
-
I do not believe that is the point. This test was live 5 days and I loosed maybe 4-5 positions.
What anchor text is recommended to use? I used some phrase keywords. -
How long did you let that test run for? I have seen plenty of first-hand evidence to support the assumption that Google purposefully moves rankings around like this when they see changes. It used to be easy to test things. You change something, wait a couple of days, check your rankings. The search quality team at Google has no doubt known for a long time that this is how many SEOs operate. It isn't surprising to think they may purposefully push down rankings for awhile just to confuse webmasters / SEOs who are trying to reverse engineer the algorithm or test things like this.
-
These situations aren't hypothetical because I tested. My I phone 6 page lose rank if I put link on iPhone 5 page to iPhone 6 page, and same situation is with photography Kit page, if I put link on "Photography Kit page" to iPhone 6 page, my iPhone 6 will lose rank.
-
Hi Tormar!
Just to be sure I'm understanding, are you saying that your iPhone 5 page lost rankings when you added a link from it to your iPhone 6 page, and that your Photography Kit page lost rankings when you added a link from it to your iPhone 6 page? Or are you saying the former happened, so you're concerned the latter will, too? Or are both of these situations hypothetical, and you're just nervous about adding either of these links?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High Domain and Page trust link building
What is the best way to build backlinks from high domain and page trust sites?
Image & Video Optimization | | WeissToyota0 -
How to best automate batch naming of product images
On an ecommerce website with tens of thousands of products, product image file names are auto generated by your system, and are often just a string of numbers and letters. We optimize our callout images and heroes but I'm questioning if we are missing a big opportunity with our product image names not being optimized. Does anyone have any insight on a smarter way to automate batch naming for thousands of product images?
Image & Video Optimization | | WebLincon0 -
Internal Linking | Site Architecture & Impact of PANDA
Recently, an SEO told me about a problem with my site architecture. Before I take any action, I would like some advice on this. May be this is basic for may people who read this. My e-commerce site has over 400 pages - all of which are regularly updated. I sell 4 products and all 400 pages have an image (which says "subscribe now") clicking on which gets the user to the subscription/payment page. Many pages have 3 images on the same page (mostly because these pages are huge with more than 2000 words on each page and they require a lot of scrolling down, so we placed the "subscribe now" button at the top, middle and end of page). Now effectively this means that there are over 1000+ images pointing to the subscription/ payment page. (1) I have been told that I should either remove these or put a "nofollow" on these images/subscribe now buttons. Should I do either? Similarly, I have a legal disclaimer at the end of each page with a link to a detailed disclaimer page (this appears once under each page) followed by a standard boilerplate language (which I think will be about 15% of the total page content). (2) Should I use image for the language instead? Does it count as duplicity of content? Note: All redirects and pages are on the same/ my own domain.
Image & Video Optimization | | sanar0 -
Does having a link in a clear advertising area diminish the value?
We were pleasantly surprised when a new skateboarding magazine/blog popped up recently. We have a good working relationship with the guys who run the site and they dropped our logo and a link to our site on the home page of their blog. As a national skateboarding retailer, this is the kind of site we would naturally show up on with link, logo, content, etc. So we feel we gained a highly relevant, potentially valuable link. One question came up, however: by being linked to in an area that's clearly designated for advertisers, is our potential link value diminished? See the site and our placement here (rt column, Tactics logo):http://www.curbcutmag.com/ Curious what some of you think.
Image & Video Optimization | | websurfer0 -
When do I use no-follow links to interlink on my own site?
Hi Mozzers, When would I ever want to use no-follow links when interlinking pages on my site? The more authority being passed around, the better, right? Does it save or conserve page rank / authority from being transferred to pages you don't necessarily need it on? Thanks!
Image & Video Optimization | | Travis-W0 -
Tag clouds and leaking link juice
We have a popular blog, but SEOmoz analytics is telling us that theblog homepage has greater than 100 links and this needs to be addressed. One very big source of links on the blog homepage is the tag cloud. Can tag clouds be a source of link juice dilution? If so, is should we consider either removing the tag cloud altogether (not essential to the site) or consider doing no-follows? Thanks.
Image & Video Optimization | | ahw0 -
What is the best way to internally link via images?
What is the best way to internally link via images? I have a website about shoes with all different brands. Let's say I'm trying to rank for "ABC sandals", and on the ABC page I have a "related brands" section with 4 logos of related sandal brands, linking to their respective page. Currently the alt text of the logos is "XYZ Logo" with the link title text "XYZ." Would it be beneficial to have change either the image alt text, or the link title text, or both to "XYZ sandals"?
Image & Video Optimization | | Hakkasan0 -
How much does a link from a YouTube video to a site affect its pagerank?
How much does a link from a YouTube video to a site affect its pagerank?
Image & Video Optimization | | JLAW0