Recommend platform for fashion/bridal store
-
We currently use Bigcommerce, can anyone recommend a good platform for a bridal fashion store.
We use a lot of pictures and banners. Also looking for a platform that allows for good SEO
We are looking for an updated look particularly with a responsive format for mobile phones and ipads.
-
If it was two months earlier, I’d recommend you Bigcommerce. But since they’ve jacked up the prices like nuts lately (and people responded to that -- they’re leaving the platform), Shopify is a non-brainer. It easy to use and has absolutely astonishing, esthetically enjoyable and responsive themes, which is especially important for for a fashion store.
Alternatively, if you’re on a tight budget, you could use WooCommerce too. It’s a bit more complex to set it up properly, but being an open source cart on WordPress, it’s extremely customizable and lightweight. If you have at least basic technical skills, you won’t get disappointed.
-
Here is top 10 popular e-commerce platforms in 2015. In my opinion, if you have financial resource and technical knowledge, Magento is the best choice for your business with powerful features. Magento brings your business modular architecture, complete scalability and a wide range of options. You can choose Magento Community, Magento Enterprise or Magento go.
On the other hand, you want to use a shopping cart that is simple, cheap, easy but beautiful, I suggest WooCommerce (WordPress).
If you are worried about how to change your data from old BigCommerce site to new site, business can try automated shopping cart migration tool. For example:
-
BigCommerce to Magento: http://litextension.com/shopping-cart-migration/bigcommerce-to-magento.html
-
BigCommerce to WooCommerce migration: http://litextension.com/woocommerce-migration-tool/bigcommerce-to-woocommerce.html
-
-
I agree with Robert, if you're going to be selling products on your site then you should look at Shopify. Depending on what your budget is, though, you may want to go with a custom website design and use something like Magento.
-
Hi Li Chu,
Yes there are several platforms that work beautifully for what you are looking for. My personal favourite is Shopify (Link below):
It is a Canadian platform so it may be less well-known than other options, but it comes with excellent support services as well.
I've used this for several bridal fashion clients (and other e-commerce niches) in the Toronto, Canada area and it is a great platform. Very easy to use, gives you a lot of flexibility, and integrates with WordPress without a hitch. This makes it terrific for SEO and also allows you to integrate Google Analytics for better metrics monitoring.
I'd strongly suggest it based on your criteria.
Hope this helps and let me know if you need anything else,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?
Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO. I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?
On-Page Optimization | | AlexTL0 -
Proper URL Structure. Feedback on Vendors Recommendation
Urgent! We're doing a site redesign and our vendor recommended new url structure as follows: website.com/folder/word1word2word3. Our current structure is website.com/word1-word2 They said that from SEO perspective, it doesn't make a difference if there are dashes between words or not and Google can read either URL. Is that true? I need experts to weigh on the above, as well as SEO implications if we were to implement their suggestion.
On-Page Optimization | | bluejay78780 -
Will adding 1M (legitimate/correct) internal backlinks to an orphan page trip algo penalty?
We have a massive long tail user generated gamification strategy that has worked really well. Because of that success we haven't really been paying enough attention to SEO and in looking around caught some glaring issues. The section of our site that works as long tail goes from overview page > first classification > sub classification > specific long tail term page. Looks like we were relying on google to crawl/use forms to go from our overview page to the first classification BUT those resulting pages were orphaned - so www.mysite.com/product/category_1 defaulted back to the search page creating duplicate issues. www.mysite.com/product/category_1 and www.mysite.com/product/category_2 and www.mysite.com/product/category_3 all had duplicate content as they all reverted to the overview page. It's clear we need to make an actual breadcrumb trail and proper site taxonomy/linkage. I'm wanting to do this on just this one area first, but it's a big section with over 3M indexed "specific long tail term pages". I want to just add a simple breadcurmb trail in a sub navigation menu but doing so will literally create millions of new internal backlinks from specific term pages to their sub & parent category pages. Although we're missing the intermediary category breadcrumbs, we did have a breadcrumb coming back to the main overview page - that was tagged nofollow. So now I'm contemplating adding millions of (proper) backlinks and removing a nofollow tag from another million internal back links. All of this seems in line with "best practices" but what I have not been able to determine is if there is a proper/better way to roll these changes out so as to not trigger an algorithm penalty. I am also reticent about making too many changes too quickly but these are SEO 101 basics that need to be rectified. Is it a mistake to make good improvements too quickly? Thanks!
On-Page Optimization | | DrewProZ1 -
What is the best way to block http://www.site.com/members/...
How do i block http://www.site.com/members/....name/activity/3202 and many more like this from getting spider showing up as duplicate in moz Regards Tai
On-Page Optimization | | Taiger0 -
Best website IA/structure for SEO?
What's the current thinking on the best structure of information on a website for SEO? Structure for visitors can be best achieved through navigation menus, but I am more interested in how I should organise my URL structure so Google can make sense of the depth of my site topics. The website is an Asian travel blog so there are essentially two specific types of post on the site. One type is location specific (may be about an attraction, a city, a region or a country). The other type is general (usually about an aspect of travel like travel cash, visas, scams, etc). At the moment, all my general posts are organised like www.asiantraveltips.com/blog/[post-name]. My location-specific posts are organised like www.asiantraveltips.com/[country]/[region-or-city]/[place-name]/ so that Google can see I have depth of topics about each country and region. But I find it hard to keep consistency in this arrangement of URLs and I don't know if I might be better off to just have everything flat and tagged as a blog post like www.asiantraveltips.com/blog/[country]-[region-city]-[post-name]/? What's best practice these days? How are others organising travel blog websites?
On-Page Optimization | | Gavin.Atkinson0 -
Wordpress / Full URL In Menu Box
I came across an article online (not Moz) that says adding the full url in a menu is a Google standard. So when you make a menu link you put "www.example.com/page" instead of "/page". What are your thoughts on this? Any real reason to? Y840pbN lrwZPDj
On-Page Optimization | | InfinityTechnologySolutions0 -
*** Please HELP *** A/B tests and optimisation implications
Hi Mozzers, We've been A-B testing landing pages, and have had some success. The changes we've been making have been quite radical in some instances - for example we tested this page: https://www.turnkeymortgages.co.uk/todays-mortgage-deals/ against this one: https://www.turnkeymortgages.co.uk/mortgage-quote/ (Today's best deals won, but we've decided to keep the quote page as it does work for some channels). The decision was made to try and optimise Today's best deals for 'best mortgage deals today' rather than 'mortgage quote' because it offers so much more than simply a quote. The quote page is optimised for 'mortgage quote', though it doesn't rank particularly well (I'm not overly concerned by this as even though you'd think that when people are looking for a quote that they would fill in the form, they don't - people are strange!) As a result of the change above we changed all links that originally went to the quote page to go to Today's best deals instead. As we go through the process of optimising for best conversion will it be damaging if we don't change the url as well. As I can see lots of iterations and lots of work whenever we make changes to the pages (going through the entire site to change the links). I am worried though that we'll end up with hundreds of landing pages and changing links all over the site - do you think we should keep the URLs the same from now on, unless the content changes as radically as it did in the instance I've highlighted above? Thanks, Amelia
On-Page Optimization | | CommT0 -
Recommendation of second target keyword
Hi there, Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages. Our Strategy: 2 Keyword focus on that specific page
On-Page Optimization | | vliegticketsnl
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination. Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination? Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.0