Will aggregating external content hurt my domain's SERP performance?
-
Hi, We operate a website that helps parents find babysitters. As a small add- on we currently run a small blog with the topic of childcare and parenting. We are now thinking of introducing a new category to our blog called "best articles to read today". The idea is that we "re-blog" selected articles from other blogs that we believe are relevant for our audience. We have obtained the permission from a number of bloggers that we may fully feature their articles on our blog. Our main aim in doing so is to become a destination site for parents. This obviously creates issues with regard to duplicated content. The question I have is: will including this duplicated content on our domain harm our domains general SERP performance? And if so, how can this effect be avoided? It isn't important for us that these "featured" articles rank in SERPs, so we could potentially make them "no index" sites or make the "rel canonical" point to the original author. Any thoughts anyone? Thx! Daan
-
Hi Daan,
Since you are talking about syndicated content and not duplicate content, there is a big difference and if you follow the best practices for syndicated content, you won't have any problems. The following links will be of help to you in how to go about it:
http://www.wedowebcontent.com/blog/duplicated-vs-syndicated-web-content-after-google-panda.cfm
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359
http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively
-
"The question I have is: will including this duplicated content on our domain harm our domains general SERP performance?"
If you have a lot of republished content on the site you could get hit with a panda problem that will reduce the rankings across your domain. I have a very strong site that had lots of professionally written content being republished with permission. On one of the Penguin updates the rankings of that site fell a few places almost across the entire domain. When I "noindex followed" that republished content my rankings came back as normal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide nav linking from subdomain to main domain
I'm working on a site that was heavily impacted by the September core update. You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%. There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created. There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime. I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain. **More generally, any advice as to how to turn this around? ** The website is in the travel vertical. 90BJKyc
White Hat / Black Hat SEO | | ShawnW0 -
Mobile SERP Thumbnail Image Control
Is there any way we can control the image that is selected next to the mobile serps? What google selects for the mobile serp thumbnail on a few of our serps is not conducive to high CTR.
White Hat / Black Hat SEO | | gray_jedi1 -
Redirect a sub-domain to other domain
Hi there! Suppose a domain 'abc.com' has a subdomain 'news.abc.com'. If we redirect (301) only subdomain 'news.abc.com' to 'xyz.com'. so is there any SEO harm on main domain 'abc.com'? Even both abc.com and xyz.com are running separately. Rajiv
White Hat / Black Hat SEO | | gamesecure0 -
Best Location to find High Page Authority/ Domain Authority Expired Domains?
Hi, I've been looking online for the best locations to purchase expired domains with existing Page Authority/ Domain Authority attached to them. So far I've found: http://www.expireddomains.net
White Hat / Black Hat SEO | | VelasquezEF
http://www.domainauthoritylinks.com
http://moonsy.com/expired_domains/ These site's are great but I'm wondering if I'm potentially missing other locations? Any other recommendations? Thanks.1 -
Why does expired domains still work for SEO?
Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?
White Hat / Black Hat SEO | | Sir0 -
Removing/ Redirecting bad URL's from main domain
Our users create content for which we host on a seperate URL for a web version. Originally this was hosted on our main domain. This was causing problems because Google was seeing all these different types of content on our main domain. The page content was all over the place and (we think) may have harmed our main domain reputation. About a month ago, we added a robots.txt to block those URL's in that particular folder, so that Google doesn't crawl those pages and ignores it in the SERP. We now went a step further and are now redirecting (301 redirect) all those user created URL's to a totally brand new domain (not affiliated with our brand or main domain). This should have been done from the beginning, but it wasn't. Any suggestions on how can we remove all those original URL's and make Google see them as not affiliated with main domain?? or should we just give it the good ol' time recipe for it to fix itself??
White Hat / Black Hat SEO | | redcappi0 -
Using Programmatic Content
My company has been approached a number of times by computer generated content providers (like Narrative Science and Comtex). They are providing computer generated content to a number of big name websites. Does anyone have any experience working with companies like this? We were burned by the first panda update because we were busing boilerplate forms for content
White Hat / Black Hat SEO | | SuperMikeLewis0 -
How does someone rank page one on google for one domain for over 150 keywords?
A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C
White Hat / Black Hat SEO | | charlesgrimm0