Best practices on campaign setup for a microsite... first timer here (be gentle).
-
if I was to create a microsite, or a landing page, would I create a new campaign to only analyze this page? If I want to report on the effectiveness of SEO on a series of landing pages within a campaign, or a microsite, how would I do this? I cannot seem to create a campaign that only targets several identified pages... this one is baffling me.
Help?
-
Hi Ken! Sorry for the delay in getting back to you.
In the example that you've provided here, I will elaborate on how our campaign structure works in regards to URLs:
Each of these could be created as separate campaigns and if you click the "Exclude subdomains to restrict this campaign to the domain you entered".
Subsequently, if you had any subfolders beyond the last slash in your URL, that would be included in that campaign data as well.
For example:
Campaign A is setup for http://www.yoursite.com/product1 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example:
http://www.yoursite.com/product1
http://www.yoursite.com/product1/subfolder1
http://www.yoursite.com/product1/subfolder1/examplefolder1
http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product1/subfolder2
http://www.yoursite.com/product1/subfolder2/examplefolder1
http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc)
so and so forth...While Campaign B is setup for http://www.yoursite.com/product2 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example:
http://www.yoursite.com/product2
http://www.yoursite.com/product2/subfolder1
http://www.yoursite.com/product2/subfolder1/examplefolder1
http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product2/subfolder2
http://www.yoursite.com/product2/subfolder2/examplefolder1
http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc)
so and so forth...And Campaign C could be: http://www.yoursite.com/product3
http://www.yoursite.com/product3/subfolder1
http://www.yoursite.com/product3/subfolder1/examplefolder1
http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product3/subfolder2
http://www.yoursite.com/product3/subfolder2/examplefolder1
http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc)
so and so forth...It's also important to note that if your subfolders exist on the "www" version of your site, you must base the campaign on the "www" URL or else your data won't show up for those subfolders.
I hope this helps explain this a little further but please let me know if there's anything more I can clarify!
-Kristina -
Thanks again for the quick response! Perhaps this will help explain what I am trying to do...
I have 5 pages I would like to optimize:
http://www.yoursite.com/product1
http://www.yoursite.com/product2
http://www.yoursite.com/product3
http://www.yoursite.com/product4
http://www.yoursite.com/product5Because there is no subdomain, or any URL folder that I can hook into (other than the root), I am unsure how to create a campaign around those 5 pages.
Do I need to re-do the page aliases to group them?
-
Hi again!
In the same screenshot that I provided in my previous response: http://screencast.com/t/RDOJAu8ykW you would set the url in the top field to the specific section of the site you're interested in targeting your campaign for and then click the "Advanced" link and then click the checkbox next to "Exclude subdomains to restrict this campaign to the domain you entered".
-
Thanks!
I get the concept, but my question is really around a certain section of our website, or perhaps a microsite.
In the example of a section of the site, we may have a suite of products that I would like to optimize. How do I segregate just those pages into a campaign? Or is there another methodology?
Thanks again,
-
Hi there - thanks for writing in! Kristina from Moz's Help Team here.
Campaigns are site-specific (meaning you can't track multiple sites within a single campaign) and within the Campaign Settings that you set when you initially set-up the campaign, you can choose to track all pages within the entire root-domain of a site, or restrict it to only pull in data for a particular subdomain.
Here's a screenshot of the campaign setup section where you would set these settings upon the creation of your campaign: http://screencast.com/t/RDOJAu8ykW
I hope this helps answer your question! If not, or if you're needing further assistance, please don't hesitate to reach out to our team anytime by emailing help@moz.com!
Have a great day,
- Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz campaign for a subdomain with no home page
Hello all, I'm trying to setup a campaign in Moz for one of our subdomains that we use for marketing landing pages. Unfortunately there really is no home/landing page for the subdomain so when I enter it into the campaign settings it says the site isn't accessible. Is there anyway for me to add this? I tried entering the subdomain with a star, e.g. pages.mydomain.com but it would not accept it. Any ideas? Thanks!
Getting Started | | Brando160 -
Why cant I add my site to a campaign?
I am trying to add my site www.dominickdalsanto.com to a campaign and it keeps telling me the URL is invalid. I have tried entering it as: dominickdalsanto.com dominickdalsanto.com/ www.dominickdalsanto.com http://www.dominickdalsanto.com Nothing works. I even tried the redirect domains I have ayres-seo.com and still nothing. I tried a few of my other sites too and it works for only one of them. It also would not take dominickinargentina.com Can someone help me please? Thanks!
Getting Started | | Ayres-SEO0 -
'not a valid url' error in campaign set up
I get the error not a valid url when I'm trying to set up a campaign. I know it's a valid url. I have tried with www, non-www, http://, https:// when I do the https it lets me start, but then I get an error that https is forwarding to http and I need to use that. When I then put in the http, I get the original error. thanks in advance for your help.
Getting Started | | HighVoltage0 -
Campaign Keywords Vs. Rank Tracker
Hi Mozzers, Was just wondering what the difference between the two tools are, and why they have independent keyword limits? Thanks, Nick P.S Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
Getting Started | | NickSamuel0 -
Setting our Blog as a campaign page
Hi, I have created a campaign for our divelife/blog page to monitor success with the KW's we are targeting with articles. It is connected to the same Google and social account as our main domain campaign that is working just fine but 2 weeks in and still no data is appearing.
Getting Started | | Divelife0 -
"Oops! This doesn't appear to be a valid URL. Please try again"- Problem while creating campaign
Hi, I have just started using SEO MOZ tool. I was creating my first campaign however I am unable to get through because it suggests that I am inserting non-valid url. How is that possible? I tried with all these following urls:
Getting Started | | barun
www.lainasto.fi
https://www.lainasto.fi
lainasto.fi It doesn't let me create the camapaign. Please let me know what are the issues. Thanks! BR
Barun vOYJblW0 -
Setting up a new campaign stalling on last page
I went through all the steps to set up a new campaign, and am on the last page, where I list competitors. When I click finish, however, the site spins for a few seconds, then does not proceed. I even checked the URLs. Is there a problem with the site right now? I am assuming the social links are optional because they are greyed out, and I am not getting any error messages after I click finish, just nothing. Help!
Getting Started | | springkeeper0 -
Campaign.crawl-seed.bad-response ???
Hello Guys I have just tried to set-up a new campaign for this site http://www.emsababies.co.uk/ HoweverI keep getting this error ?? campaign.crawl-seed.bad-response Anyone know what I am doing wrong ?? Cheers James
Getting Started | | BlueNinja1