What can be the cause for difference in local rankings between mobile and desktop?
-
I have a site that ranks differently for the same search term on mobile and desktop computer.
I'm based in Glasgow, and the search term is (I've replaced the term with X's) XXXXXX XXXXX Glasgow
Searching from a location in Glasgow:
Desktop: Snackpack : 2, Organic : 6
Mobile: Snackpack: 1, Organic : 10I'm keen to improve on the Organic positions as this term is a lead generating one for me. My site is mobile friendly and scores 69/100 on the speed test. Do you think bumping the pagespeed well "into the green" would help improve it's position?
Is there anything else I should look at?
-
Thanks Patrick, that's really helpful.
-
Hi there
This isn't a bad thing - you're eating up some good real estate it sounds like! Good for you! Based on an article from Moz, local snackpacks tend to get more clicks than organic results. So I would bask in that glory for a minute.
When it comes to the differentiation in rankings from desktop to mobile, remember that these are two different ranking systems with different approaches based on the device the user is using and what we tend to use those devices for. Rankings will be different for both, so your strategy has to be different for both.
There's a great article from Smart Insights that breaks down the mobile ranking factors in the Searchmetrics 2015 ranking study. I would make sure you review this for some great tips and pointers, and also make sure your mobile experience is upto snuff by reviewing Google's Mobile SEO best practices. While you do have a decent mobile score, there seems to be a lot of opportunity there. Review the resources Google passes along and being to prioritize!
Lastly, be sure to give your business a good local SEO audit. Make sure your NAPWs are up to date and correct and that you are providing relevant information that's properly categorized. This should be an ongoing task!
Hope this helps - let me know if you have any questions or comments! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Rankings
Hello Webmasters, My site has incurred a sudden dip in rankings across sections. We conducted an analysis and have observed the following two major issues: Unnatural Links Penalty: Our site was issued an Unnatural Links Penalty on May 23. Basically, we have both 'http' and 'https' versions of our website registered on Webmaster tools. Initially, the warning showed up on the 'http' version and thus we started a cleanup by extracting the linking domains and have also filed a reconsideration request once all the spammy domains were removed and rightly disavowed. Recently, we got another manual action warning on the 'https' version regarding the unnatural links. So we have started with the cleanup activity right away. While analyzing this issue, we came across another major problem regarding the two versions which is our next concern and is mentioned below. https Canonical Issue: For more insights, we went through our site’s content and found that our website is following the below pattern Our 'http' version of the webpages get 301 redirected to the 'https' version. This 'https' version again has a canonical pointing to the 'http' version thus creating a loop. To conclude, I request your valuable learnings and thoughts on the following: Which of these issues are likely to have affected our website’s ranking Which version is likely to be preferred by Google (https or http) in our case
Technical SEO | | Starcom_Search0 -
Ranking in other countries.
Hi, To rank in Dubai and UK is it just a matter of mentioning it in a blog post or more technical things need to be setup? we have two sites one empty which i have 301 to the main site would you use the other site for dubia? Regards
Technical SEO | | ReSEOlve0 -
Huge ranking difference between google and bing
I am trying to rank for the keyword "trash bags" I did a lot of on-page optimization and link building. We started ranking #2 on bing and yahoo but google seems to be stubbornly fluctuating between being as high as 20 and as low as 45 and even dropped our rankings for a couple of weeks. Is there any need for concern if google is acting so different from bing/yahoo?
Technical SEO | | EcomLkwd0 -
Local SEO and Penguin
All, One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices. We've built a new site and are slowly building domain authority. My question is this: at what point do I swap out the new site's location URL for the old URL in Google places? I don't want to risk the existing local placement which is all they have left for the time being. Thanks, John
Technical SEO | | JSOC0 -
Which carries more weight Google page rank or Alexa Rank?
And how come do I see websites with Google PR of Zero and Alexa Page Rank in the top Thousands rank?
Technical SEO | | sherohass0 -
Differences in Sitemaps SEO wise?
I'm a bit confused about sitemaps. I'm just learning SEO so forgive me if this is a basic question. I've submitted my site to google webmaster using http://pro-sitemaps.com and the sitemap generator it creates. I've also seen sites do this: http://www.johnlewis.com/Shopping/ProductList.aspx and http://www.thesafestcandles.com/site-map.html so I did something similar for my site (www.ldnwicklesscandles.com). You figure you see everyone do it you might as well try it too and hope it works. 😉 So I've done both 1 and 2. Which sitemap is best for SEO purposes or should I do both? Is there any format that should or shouldn't be used for Option 2? Any site examples for good practice would be helpful.
Technical SEO | | cmjolley0 -
How can i increase my website traffic
Hello, my boss has decide a build website we have more than 12500 products in ourwebsite its mtscellular.com, im new as seo but im confused and need help i want to know how somebody help me to increase my website traffic
Technical SEO | | jimmylora0 -
Switching to another CMS with different permalink structure, how not to lose organic traffic and Google rankings? Urgent Please!
One of my customers is in online jewellery sales business and they are going to change their CMS; the problem is there is no co-relation between URL permalink structure of the current CMS and the new one. What should we do so that we don’t lose our current organic traffic (also Google rankings) coming from indexed URLs in Google due to permalink structure change ? Typical example: Current URL: http://www.abc.com/pirlanta-nedir,AR-3.html The new URL is going to look like this: http://www.abc.com/tek-tas-pirlanta-ar-4.html
Technical SEO | | merkal20050