What can be the cause for difference in local rankings between mobile and desktop?
-
I have a site that ranks differently for the same search term on mobile and desktop computer.
I'm based in Glasgow, and the search term is (I've replaced the term with X's) XXXXXX XXXXX Glasgow
Searching from a location in Glasgow:
Desktop: Snackpack : 2, Organic : 6
Mobile: Snackpack: 1, Organic : 10I'm keen to improve on the Organic positions as this term is a lead generating one for me. My site is mobile friendly and scores 69/100 on the speed test. Do you think bumping the pagespeed well "into the green" would help improve it's position?
Is there anything else I should look at?
-
Thanks Patrick, that's really helpful.
-
Hi there
This isn't a bad thing - you're eating up some good real estate it sounds like! Good for you! Based on an article from Moz, local snackpacks tend to get more clicks than organic results. So I would bask in that glory for a minute.
When it comes to the differentiation in rankings from desktop to mobile, remember that these are two different ranking systems with different approaches based on the device the user is using and what we tend to use those devices for. Rankings will be different for both, so your strategy has to be different for both.
There's a great article from Smart Insights that breaks down the mobile ranking factors in the Searchmetrics 2015 ranking study. I would make sure you review this for some great tips and pointers, and also make sure your mobile experience is upto snuff by reviewing Google's Mobile SEO best practices. While you do have a decent mobile score, there seems to be a lot of opportunity there. Review the resources Google passes along and being to prioritize!
Lastly, be sure to give your business a good local SEO audit. Make sure your NAPWs are up to date and correct and that you are providing relevant information that's properly categorized. This should be an ongoing task!
Hope this helps - let me know if you have any questions or comments! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different breadcrumbs for each productpage
Hi all, I have a question related to the breadcrumb. We have an e-commerce site. There is a difference in the breadcrumb when navigating to our products vs directly browsing to the URL of the product. When you navigate to the product the breadcrumb looks like this (also in the source code):
Technical SEO | | AMAGARD
Home > Sand > Sandpit sand > Bigbag Sandpit sand type xyz When you visit the product URL directly, the breadcrumb looks like this (also in the source code):
Home > Bigbag Sandpit sand type xyz Looks to me that can be confusing for a search engine and that it is unclear what the site's structure/hierarchy is like (and also for a user of course). Is that true? If yes, does this have a big direct negative impact looking at SEO? Thanks in advance!0 -
Google Bot is seeing the desktop version in cache for Mobile website too.
Hi, I have an e-commerce website that is dynamic(not responsive) in nature. when i check the cached version of mobile website it shows the desktop version in cache. Will it create any problem . How can i tell google bot to see my mobile cached version instead of desktop one.
Technical SEO | | dhananjay.kumar10 -
Can an AJAX framework (using HTML5 + pushstate) on your site impact your ranking?
Hello everybody, I am currently investigating a website which is rendered by an AJAX Framework (Angularjs) using the HTML5 +API history - Pushstate methods.
Technical SEO | | Netsociety
Recently Google announced that they are able to execute Javascript and can therefore see the content and links to discover all pages in the structure. However it seems that it doesn't run the Javascript at ALL times. (after some internal testing) So technically it is possible it arrives on a page without seeing any content and links, while another time he can arrive, run Javascript and read/discover the content and links generated by AJAX.
The fact that Google can't always interpret or read the website correctly can therefore have negative SEO impact? (not the indexation process but ranking) We are aware that is better to create a snapshot of the page but in the announcement of Google they state that the method that is currently used, should be sufficient. Does anybody have any experience with this AND what is the impact on the ranking process? Thanks!0 -
Is this okay with google if i can access my sub categories from two different path?
My website is url is abcd.com. One of my category url is abcd.com/mobile.aspx. Which contains 5 sub categories :- samung Mobile 2) Nokia Mobile 3) Sony Mobile 4) HTC Mobile 5) Blackberry Mobile Now if i go in to HTC Mobile sub categories i.e. abcd.com/htcmobile.aspx here i will see all the product related to HTC Mobile. But at below of all product i will find all sub categories that is samsung mobile, nokia mobile, sony mobile and blackberry mobile. So i want to task is this okay? Google will not count these categories as duplicate that is i can access all 4 categories i.e. samsung, nokia, sony and blackberry from here 1) abcd.com/mobile.aspx and 2) abcd.com/htcmobile.aspx Thanks! Dev
Technical SEO | | devdan0 -
For a web agency, can the same WHOIS registrant name information between different domain names hurt SEO?
Hi, I own a web agency and we often register domain names for our clients. When we register those, I just realized that we always use the same registrant name and other whois (ex : Louis-Philippe Dea), for all domain names. Can this hurt the SEO of our clients? Hope that you'll understand when I'm trying to say in spite of my bad english :S Thanks 🙂
Technical SEO | | Louis-Philippe_Dea0 -
Should we handle this redirect differently?
So our question is should we handle page redirection/rewriting in php or in .htaccess (with a specific problem we are running into outlined below). We have an ecommerce store in a subfolder of our site (example.com/store/). In the next folder down we have a group of widgets(www.example.com/store/widget-group1). Recently we put a .htaccess redirect in the top level folder (example.com/store/.htaccess), in order to re-write some URL’s and also 301 a page to another page. This seems to be negatively affecting our /widgets-group1/ subfolder however (organic traffic to example.com/store/widget-group1) took a nose dive 3 days after putting the .htaccess redirect in place on the /store/ folder and it has not recovered 8 days later). *Nothing appears outwardly wrong with the current setup to the eye when viewing the pages or requesting as googlebot (the only issue being the nose dive in organic traffic lol) *both subfolders are setup in apache config file to allow local overrides of .htaccess as follows: <directory store="" widget-group1="">Options -Indexes FollowSymLinks -MultiViews
Technical SEO | | altecdesign
AllowOverride All
Order allow,deny
allow from all</directory> <directory store="">Options -Indexes FollowSymLinks -MultiViews
AllowOverride All
Order allow,deny
allow from all</directory>0 -
Ranking not improving
Our site is now 3 months old (although the domain is older) but rankings don't seem to be improving at all. We've got some good quality relevant links coming into the site, and the content is unique and often updated. Is there something holding the site back? Am I being impatient? the site is www.help-my-mobility.org Thanks.
Technical SEO | | jj34340