H1 Tags the same as Title Tags and other meta questions
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I run an ecom store that has about 800 live products. When everything got set up, no one set up the title tags correctly. So I am going through to update them in bulk. What I was going to do was to take the product name (which serves as the H1 tag), use that with a postfix | CompanyName. If length is an issue I trim it down. But the question is, will having essentially duplicate information in here be an issue?
Also, when someone was setting up meta descriptions, they often used basically the product name or a half sentence. Would it be better to remove the descriptions and allow google to decide? I even had some that were literally just the brand name of the product, which I already removed.
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Hi,
I think your H1 idea is fine.
For the meta descriptions I'd write a new one for each page and make it so that it compels searchers to click your page. That may or may not be the first few words on your page. If the words do not capture interest you may lose a searcher to another search result. The meta description is important for click through.
As you identified, just a product name or half a sentence will not serve you well.
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Alex, using the product name and then the company name is perfectly fine. That's what is recommended, unless you want to add another keyword in there from time to time when it's appropriate. Having the product name in the title tag and in the H1 tag is perfectly normal, as well.
If you have meta description tags that are very short, then that's not typically going to be good. If you can use the first 140 characters of the product description then that is going to be preferred if you can't get those 800 products updated quickly. A short or bad meta description may not be good to have, so you might want to remove them entirely if you have enough text on the page to suffice. Either way, you'll want to start adding meta description tags as soon as you can to product pages.
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