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  5. Do you need contact details (NAP) on every page of your website for local search ranking ?

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Do you need contact details (NAP) on every page of your website for local search ranking ?

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  • mike878
    mike878 last edited by May 17, 2016, 1:00 PM

    We’ve got a clients site which doesn't have the contact details on every page, all the contact details are  on the /contact page which is using the schema.org local business markup

    Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also.

    Is having your contact details on every page a ranking factor for local search ?

    1 Reply Last reply Reply Quote 0
    • MiriamEllis
      MiriamEllis Subject Expert last edited by May 17, 2016, 5:23 PM May 17, 2016, 5:23 PM

      Hey Mike!

      You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:

      1. Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.

      2. If no dice on that, put it in the masthead.

      3. And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.

      Hope this helps!

      1 Reply Last reply Reply Quote 2
      • MikeRoberts
        MikeRoberts @mike878 last edited by May 17, 2016, 2:51 PM May 17, 2016, 2:51 PM

        If there's no footer, why not at the top of the page. Something along the lines of "Located at the intersection of street and road in the center of Town" with a nice, obvious Click to Call?

        1 Reply Last reply Reply Quote 2
        • KevnJr
          KevnJr @LauraSultan last edited by May 17, 2016, 2:41 PM May 17, 2016, 2:28 PM

          Laura is right "they are sacrificing increased sales and UX to aesthetics" Customers that want "Pretty" over Marketable are impossible to please. IF you are somehow able to accomplish this task, that customer will expect you to deliver on every unimaginable request.

          I have left campaigns do to this refusal to "bend" for reasonable results.

          KJr

          1 Reply Last reply Reply Quote 0
          • LauraSultan
            LauraSultan @mike878 last edited by May 17, 2016, 2:06 PM May 17, 2016, 2:06 PM

            Ugh. I can't really speak to your precise issue without the URL, but it's possible they are sacrificing increased sales and UX to aesthetics.  If they won't budge, you'll have to work harder to improve local search performance in other areas like off-site business citations and reviews.

            KevnJr 1 Reply Last reply May 17, 2016, 2:28 PM Reply Quote 3
            • mike878
              mike878 last edited by May 17, 2016, 2:00 PM May 17, 2016, 2:00 PM

              Thanks for the response Laura, the reason the client dosnt want to put in on every page is that the site is a fullscreen website so dosnt have a footer, and thus no obvious place to put the contact details on each page, but if it could provide a ranking boost, we could convince them to consider it

              LauraSultan MikeRoberts 2 Replies Last reply May 17, 2016, 2:51 PM Reply Quote 1
              • LauraSultan
                LauraSultan last edited by May 17, 2016, 1:58 PM May 17, 2016, 1:58 PM

                If you are targeting local customers, you probably want to put the contact information on every page for the sake of users regardless of whether or not you need it for the search engines. Why does your client not want to put it on every page, even if it's just in the footer?

                Aside from usability concerns, having the address on the page is a strong signal to search engines that you are a "local" business, meaning that you serve local customers.

                1 Reply Last reply Reply Quote 2
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