Ecommerce SEO: Shared content on product pages
-
Hi Guys,
I am wondering what the best practices are for avoiding duplicate content on product pages that have shared content.
For example, say I have a 3 different product pages for each of the following: Verizon IPhone 5 16GB, AT&T IPhone 5 16GB, AT&T IPhone 5 32GB. Obviously each product is for the most part the same (all are IPhone 5). The only differences lie in the carrier of the phone and the storage capacity.
I want to write product descriptions for each page to target a variety of different keywords, but I don't want to get penalized for duplicate content. Does anybody have any experience in what the SEO best practices are for product pages that have shared content like this?
Thank you!
-
Have a listen to this, it summarizes duplicate content quite nice.
-
Hi,
Thank you for the response! Yes it is a site built using WordPress and WooCommerce. I will be using canonical URLs, but am not sure how to best go about creating product description for different variations of the phones. Here is a perfect example of the situation I am running into.
http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t
http://buy.gazelle.com/buy/used/iphone-5-32gb-at-t
These two URL are to two separate product pages. The only difference in these two phones is that one is 16gb and the other is 32gb. If you look at the "Key Features" section, you'll notice duplicate content because each phones has pretty much the same features.
Am I better off trying to write difference product descriptions for each variation of phone using different verbiage or stop the crawlers from indexing that section of the page?
-
It would depend on how the site is made. Are you using a CMS like Wordpress or Drupal? What about WooCommerce? Where would you see each phone? For instance, maybe you list popular phones on front page, through search, by category, etc. And then each phone would have its own page? If you have them listed on front page, in search results, by category, etc AND they also have their own page, it is super important to use the rel canonical tag. You want one page to be the official or canon page for each phone.
So if each canonical page should have a unique title and url. Any pages that link that item should link to the canonical page. If you are using CMS, this can be automated (and you definitely want to set up so this gets automated). You just have to be sure the settings are set right.
You also probably want hackable URLs. So for instance you may have phonesite.com/apple/att-iphone-16gb where each Apple phone is phonesite.com/apple and if you go to phonesite.com/apple it shows all the iPhones. Or you could do that by carrier. Probably not both.
Hope this helps!
-
I don't want to get penalized for duplicate content
Best practice would be to write unique content everywhere it is needed.
Or, you could serve the visitor to combine these pages and allow them to directly compare and choose.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - ranking the same page for multiple locations
Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!
Intermediate & Advanced SEO | | HomeVaultPM0 -
Product page as homepage
Hello, Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ? and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Blog home page and SEO
Why do most blog owners not put content that is unique to the home page above the fold before posts begin?
Intermediate & Advanced SEO | | BobAnderson0 -
Problems with ecommerce filters causing duplicate content.
We have an ecommerce website with 700 pages. Due to the implementation of filters, we are seeing upto 11,000 pages being indexed where the filter tag is apphended to the URL. This is causing duplicate content issues across the site. We tried adding "nofollow" to all the filters, we have also tried adding canonical tags, which it seems are being ignored. So how can we fix this? We are now toying with 2 other ideas to fix this issue; adding "no index" to all filtered pages making the filters uncrawble using javascript Has anyone else encountered this issue? If so what did you do to combat this and was it successful?
Intermediate & Advanced SEO | | Silkstream0 -
Joomla Duplicate Page content fix for mailto component?
Hi, I am currently working on my site and have the following duplicate page content issues: My Uni Essays http://www.myuniessays.co.uk/component/mailto/?tmpl=component&template=it_university&link=2631849e33 My Uni Essays http://www.myuniessays.co.uk/component/mailto/?tmpl=component&template=it_university&link=2edd30f8c6 This happens 15 times Any ideas on how to fix this please? Thank you
Intermediate & Advanced SEO | | grays01800 -
Would spiders successfully crawl a page with two distinct sets of content?
Hello all and thank you in advance for the help. I have a coffee company that sell both retail and wholesale products. These are typically the same product, just at different prices. We are planning on having a pop up for users to help them self identify upon their first visit asking if they are retail or wholesale clients. So if someone clicks retail, the cookie will show them retail pricing throughout the site and vice versa for those that identify themselves as wholesale. I can talk to our programmer to find out how he actually plans on doing this from a technical standpoint if it would be of assistance. My question is, how will a spider crawl this site? I am assuming (probably incorrectly) that whatever the "default" selection is (for example, right now now people see retail pricing and then opt into wholesale) will be the information/pricing that they index. So long story short, how would a spider crawl a page that has two sets of distinct pricing information displayed based on user self identification? Thanks again!
Intermediate & Advanced SEO | | ClayPotCreative0 -
How much (%) of the content of a page is considered too much duplication?
Google is not fond of duplication, I have been very kindly told. So how much would you suggest is too much?
Intermediate & Advanced SEO | | simonberenyi0 -
Login Page = Duplicate content?
I am having a problem with duplicate content with my log in page QuickLearn Online Anytime - Log-in
Intermediate & Advanced SEO | | QuickLearnTraining
http://www.quicklearn.com/maven/login.aspx
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BAM-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BRE-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTAF
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTDF What is the best way to handle it? Add a couple sentences to each page to make it unique? Use a rel canonical, or a no index no follow or something completely different? Your help is greatly appreciated!0