SEO implications when changing the business function however using the same domain name
-
Hi Everyone,
Request some advice on the following situation please:
If a client wishes to start a new business (advertising agency) using a domain name that they previously used for a completely different business function (selling hats & t-shirts)
Is there anything you can do to "clean" the domain so that the previous indexing of the domain does not effect the new business and give the client a fresh start.
Any help or advice would be greatly appreciated.
Regards and thanks.
-
Hey Paul,
I would definitely try to push the client to purchase a new domain and create a new brand around the new business. That seems like a much easier and efficient process that pivoting the current business.
-
Hi Jordan,
Appreciate the response.
The reason for wanting to keep the existing domain is that it is a one word domain that is generic enough to be used for another business. Additionally the client is attached to the brand and just wants to pivot the business.
Regards and thanks.
Paul
-
I think it would be best practices to get a new domain/name and brand the new business accordingly. Any organic traffic coming into the site would expect to find information regarding hats & t-shirts. I would expect you would fight an uphill battle to re brand, target new information, build relevant backlinks etc.
However, Im sure you can target new keywords, build new content around your new business functions and build relevant backlinks. Eventually Im sure you would begin to target the right searchers.
Why do you want to keep the existing domain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain forwarding or redirects for SEO?
Hi all! A client of mine owns several top level domains which are not in use, let's call them example.nu, example.de, example.net and so on. The current website is example.com.
Technical SEO | | JHultqvist
When checking the technical status of the unused domains I realized that all but one are forwarded (via DNS) to example.com and only one has a 301 redirect. Should I redirect all of them by means of 301 or let them stay forwarded? Very few of the domains have any other sites linking to them. Any thoughts would be really appreciated! Jesper0 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive1 -
Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?
Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://moz.com/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?
Technical SEO | | Deacyde0 -
SEO Issues
Hi, We have created a moving cost calculator tools and other moving company can added this tools their website. This is the code: [ <iframe src="http: www.enakliyat.com.tr="" fiyat-hesapla.aspx"="" height="554" width="400" frameborder="0" scrolling="no" style="border:none;"> ] when the other moving company added this code their websites, tool also works on the site and the tool make the referrals traffic our site.** Is it right using this method?**</iframe src="http:> http://www.enakliyat.com.tr/evden-eve-nakliyat-fiyatlari-hesaplama/ here is the tool
Technical SEO | | iskq0 -
SEO for mobile
Hey everyone! I had just finished building my first mobile website and i wanna focus on SEO for mobile search. Now, since there is a redirection once a visitor enter to the web domain to the mobile site automatically (e.g. sample.com to m.sample.com). Question is: Where should i refer my back links to to improve my ranking on mobile result page? Would love for some help..
Technical SEO | | Tit0 -
Will This Domain Change Hurt
I have a potential client that is looking to change their domain for branding reasons, but does not want to lose their solid SERP position. I'm not concerned about links continuing to pass juice as he was (though I am concerned about the link profile). What I am concerned about is domain age (moving from a 4 year old domain to one that has just been parked for 4 years but not used, or one that is currently just a redirect to his site), and the fact that his current URL is an EMD. He is using his state (only really does work there), plus two solid keywords in the domain, and wants to switch to brand name with one of the two solid keywords he was using. My initial thought is "if it's not broke, don't fix it." How worried should I be about rankings if we change this domain. Thanks for the help, and fire back any questions. Sorry I'm a little vague.
Technical SEO | | DeliaAssociates0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Buying new domains to help with SEO
Hi, Does buying new keyword related domains and 301 redirect them to my site have any seo benefit?
Technical SEO | | Socialdude0