SEO implications when changing the business function however using the same domain name
-
Hi Everyone,
Request some advice on the following situation please:
If a client wishes to start a new business (advertising agency) using a domain name that they previously used for a completely different business function (selling hats & t-shirts)
Is there anything you can do to "clean" the domain so that the previous indexing of the domain does not effect the new business and give the client a fresh start.
Any help or advice would be greatly appreciated.
Regards and thanks.
-
Hey Paul,
I would definitely try to push the client to purchase a new domain and create a new brand around the new business. That seems like a much easier and efficient process that pivoting the current business.
-
Hi Jordan,
Appreciate the response.
The reason for wanting to keep the existing domain is that it is a one word domain that is generic enough to be used for another business. Additionally the client is attached to the brand and just wants to pivot the business.
Regards and thanks.
Paul
-
I think it would be best practices to get a new domain/name and brand the new business accordingly. Any organic traffic coming into the site would expect to find information regarding hats & t-shirts. I would expect you would fight an uphill battle to re brand, target new information, build relevant backlinks etc.
However, Im sure you can target new keywords, build new content around your new business functions and build relevant backlinks. Eventually Im sure you would begin to target the right searchers.
Why do you want to keep the existing domain?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating domains from a domain that will have new content.
We have a new url. The old url is being taken over by someone else. Is it possible to still have a successful redirect/migration strategy if we are redirect from our old domain, which is now being used by someone else. I see a big mess, but I'm being told we can redirect all the links to our old content (which is now used by someone else) to our new url. Thoughts? craziness? insanity? Or I'm just not getting it:)
Technical SEO | | CC_Dallas0 -
How a change in IP address affects SEO?
Our domain is pretty mature, has several quality backlinks - ranks well for our key terms - but we need to change our IP address because we use a cloud provider and it's a shared IP that has had a security breach. How will this affect rankings? www.layer7.com
Technical SEO | | Layer7Tech0 -
301 from old domain to new domain
Hi, I need to create a 301 redirect for all internal pages located on organic7thheaven.com to the homepage of our new site at http://www.7thheavennaturals.com/ Currently internal pages of the old site such as the following are returning a page not found www.organic7thheaven.com/products/deepcleansing/miraclemud.asp Can anyone help me in setting up a .htaccess file for this problem please? Thanks
Technical SEO | | MJMarketing0 -
I grabbed a better domain name. What next?
I have been trying to rank well for the key word "National Currency" forever and can't seem to make it into the top ten. I would really like to have the URL NationalCurrency but it's taken and can't be bought. My url is nationalcurrencyvalues. After reading the forums and various other SEO advice it occurred to me that National-Currency is as good or better than NationalCurrency for that keyword because it's seen as two words. (right) So, I grabbed that domain name. Now, my question... is there some way to make use of the National-Currency domain name without building an entirely new site? I don't think I want transfer all of my content from nationalcurrencyvalues. Would there be any benefit to my nationalcurrencyvalues if I set up 303's on National-Currency?
Technical SEO | | Banknotes0 -
SEO Info Bing - Logo and Name
I was reading the "How Search Engines Work" which is chapter 1 of the Beginners Guide to SEO by SEOMOZ. Came across an interesting point: "Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo." Surely most people will alt text their images with keywords or am i missing something here?
Technical SEO | | stefanok0 -
Does having the local area name in a domain effect your results when branching out?
We have a domain which performs well within the local search and has got good authority and trust but we are now moving further afield to rank for keywords country wide. Our current domain contains our local area, does this effect your chances of ranking for broader searches? You don't seem to see many general searches bring domains up with the location keywords within their domain.
Technical SEO | | DragonsDesign0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0