Usage of keywords in URL
-
Hi everyone,
I'm trying to optimize our website and I'm not sure what's ideal for our URL structure.
We have two products: one of them is focused on B2C & the other one on B2B.
Our homepage is focused on the B2C product.For our B2B product, I'm not sure what's ideal. The URL for our 'homepage' of the B2B product is ourdomain.com/software. We have different target groups for our B2B software, and therefore different pages on our website.
Which URL would be best to use for the keyword personal trainer software?
1. ourdomain.com/software/personal-trainer-software
2. ourdomain.com/software/personal-trainer -
Thanks for the replies!
I believe Google makes matching keywords bold in the URL, so it can be good for the CTR.
Which URL do you think is best for the keyword personal trainer software for both SEO purposes and CTR?
yourdomain.com/business/personal-trainer-software
yourdomain.com/software/personal-trainer-software
yourdomain.com/software/personal-trainerSeems like most people would recommend going for option 1?
-
If having an informational URL as you've proposed is helpful for the user to understand the page, then by default, it's also going to be helpful for SEO. Google's goal is to provide the best results for people, so indirectly, it does help to have topic-indicating URLs.
-
Hi,
First of all I would like to let you know that having keywords in URL won't give any ranking boost. Second thing I would go with 'yourdomain.com/business/personal-trainer-software' it will be helpful for user to know about what the page is about.
Thanks
-
My suggestion for B2C
yourdomain.com/consumer/personal-trainer-software
For B2B it can be
yourdomain.com/business/personal-trainer-software
You can differentiate at category level to make your customer experience better for your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure
Hi, Hope you are all well. On our website we have a 'blog' and a 'news' section. The blog is located on "/blog" - but when you click on a post the url structure changes to /name-of-article and the blog subdomain isn't included. Would it be better to have "blog/name-of-article as this would then make the blog perform better in search results? Also, if our news page is under /news - but when you click on an article it changes to /news-article/name-of-article Wouldn't it be better to have /news/name-of-article Thanks a lot!! 🙂
Technical SEO | | National-Homebuyers0 -
How to delete specific url?
I just ran drawl diagnostics and trying to delete pages such as "oops that page can't be found" or "404 (not found_ error response pages. Can anyone help?
Technical SEO | | sawedding0 -
Should I change or redirect this URL?
Happy Friday everyone! I just noticed that one of our Attorney Profile's url's is wrong. We used to have someone named "Dana Fortugno" as our Family Law attorney, but when he left, (over two years ago) we hired "Scott Finelli." The person who setup the site, just changed the information on the page not url. So instead of it saying "http://www.kempruge.com/scott-finelli-jd-llm/;" it says "http://www.kempruge.com/dana-fortugno-jd-llm/." I'm considering taking all the content on the page with the wrong url, copying it to a new page with the correct URL and 301 redirecting (what would now be a blank page) to the new page with the correct URL. Is this the best way to handle this? Also, I don't believe there are many SEO concerns regarding the pages specifically. The profile pages aren't what we rank for in any of our Family Law related keywords. I am worried about having a completely blank page that just 301 redirects as looking bad to google, but not sure if it would? As always, thank you for your time and any assistance you can provide. Ruben
Technical SEO | | KempRugeLawGroup0 -
Canonical URLs in an eCommerce site
We have a website with 4 product categories (1. ice cream parlors, 2. frozen yogurt shops etc.). A few sub-categories (e.g. toppings, smoothies etc.) and the products contained in those are available in more than one product category (e.g. the smoothies are available in the "ice cream parlors" category, but also in the "frozen yogurt shops" category). My question: Unfortunately the website has been designed in a way that if a subcategory (e.g. smoothies) is available in more than 1 category, then itself (the subcategory page) + all its product pages will be automatically visible under various different urls. So now I have several urls for one and the same product: www.example.com/strawberry-smoothie|SMOOTHIES|FROZEN-YOGURT-SHOPS-391-2-5 and http://www.example.com/strawberry-smoothie|SMOOTHIES|ICE-CREAM-PARLORS-391-1-5 And also several ones for one and the same sub-category (they all include exactly the same set of products): http://www.example.com/SMOOTHIES-1-12-0-4 (the smoothies contained in the ice cream parlors category) http://www.example.com/SMOOTHIES-2-12-0-4 (the same smoothies, contained in the frozen yogurt shops category) This is happening with around 100 pages. I would add canonical tags to the duplicates, but I'm afraid that by doing so, the category (frozen yogurt shops) that contains several non-canonical sub-categories (smoothies, toppings etc.) , might not show up anymore in search results or become irrelevant for Google when searching for example for "products for frozen yoghurt shops". Do you know if this would be actually the case? I hope I explained it well..
Technical SEO | | Gabriele_Layoutweb0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
Block url with dynamic text in
I've just ran a report and I have a lot of duplicate page titles, most of which seem to be the review page, I use Magento and my normal url would be something like blah-blahtext.html but the review url is something like blah-blahtext/reviews/category/categoryname So I want to block the /reviews url bit as no one ever leaves reviews and it's not something I will be using in the future. Also I have a dynamic navigation which creates urls that look like product-name.html?size=2&colour=14 these are also creating duplicate urls, anyway to fix this? While I'm asking, anyone any tips for Magento?
Technical SEO | | Beermonster0 -
Watermarking Keywords
I've been viewing an seo companies website that claims to get small business websites to Google Page 1 for free or starting at $150/mo. I'v noticed that on all the website this company has done work on they include in the footer (usually as a watermark) all the keyword phrases. There don't apprear to be any sites that have been penalized. Isn't this poor SEO practice? I've included a screen shot of what I'm talking about. I just want to be clear. Thank you for your input. XnQUc.png
Technical SEO | | JulB0 -
301 redirects and Dynamic URLs
I just ran my first diagnostic and one of my primary immediate problems are duplicate titles and duplicate content. My guess it that because the root URL http://sitename.com (which has not yet been redirected to www...) has generated an entire tree of content which is identical to the tree rooted at http://www.sitename.com. QUESTION: Do I need to do a redirect simply for the root url (sitename.com -> www.sitename.com) or do I now need to develop specific 301 redirects for each of the sub-nodes/pages? ie sitename.com/?q=about-us -> www.sitename.com/?q=about-us sitename.com/?q=our-team -> www.sitename.com/?q=our-team etc.
Technical SEO | | Barrycliff680