Usage of keywords in URL
-
Hi everyone,
I'm trying to optimize our website and I'm not sure what's ideal for our URL structure.
We have two products: one of them is focused on B2C & the other one on B2B.
Our homepage is focused on the B2C product.For our B2B product, I'm not sure what's ideal. The URL for our 'homepage' of the B2B product is ourdomain.com/software. We have different target groups for our B2B software, and therefore different pages on our website.
Which URL would be best to use for the keyword personal trainer software?
1. ourdomain.com/software/personal-trainer-software
2. ourdomain.com/software/personal-trainer -
Thanks for the replies!
I believe Google makes matching keywords bold in the URL, so it can be good for the CTR.
Which URL do you think is best for the keyword personal trainer software for both SEO purposes and CTR?
yourdomain.com/business/personal-trainer-software
yourdomain.com/software/personal-trainer-software
yourdomain.com/software/personal-trainerSeems like most people would recommend going for option 1?
-
If having an informational URL as you've proposed is helpful for the user to understand the page, then by default, it's also going to be helpful for SEO. Google's goal is to provide the best results for people, so indirectly, it does help to have topic-indicating URLs.
-
Hi,
First of all I would like to let you know that having keywords in URL won't give any ranking boost. Second thing I would go with 'yourdomain.com/business/personal-trainer-software' it will be helpful for user to know about what the page is about.
Thanks
-
My suggestion for B2C
yourdomain.com/consumer/personal-trainer-software
For B2B it can be
yourdomain.com/business/personal-trainer-software
You can differentiate at category level to make your customer experience better for your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having Problems to Index all URLs on Sitemap
Hi all again ! Thanks in advance ! My client's site is having problems to index all its pages. I even bought the full extension of XML Sitemaps and the number of urls increased, but we still have problems to index all of them. What are the reasons? The robots.txt is open for all robots, we only prohibit users and spiders to enter our Intranet. I've read that duplicate content and 404's can be the reason. Anything else?
Technical SEO | | Tintanus0 -
URL Structure
Hi, Hope you are all well. On our website we have a 'blog' and a 'news' section. The blog is located on "/blog" - but when you click on a post the url structure changes to /name-of-article and the blog subdomain isn't included. Would it be better to have "blog/name-of-article as this would then make the blog perform better in search results? Also, if our news page is under /news - but when you click on an article it changes to /news-article/name-of-article Wouldn't it be better to have /news/name-of-article Thanks a lot!! 🙂
Technical SEO | | National-Homebuyers0 -
Duplicate blog URLs in Magenton
On one my sites Moz is picking up 4483 duplicate content pages. The majority of these are from our blog and video sections on our site. We're using a URL shortener and it appears that some of the pages are the full version of the URL then the shortened version. However if you go to the full version you get redirected to the shorter one. So I would assume that the Moz crawler should get the same redirect? We're also getting pagination being shown as duplicate pages, which I would half expect, but the URLs Magento is creating are truly bizarre: e.g http://www.xxx.com/uk/blog/cat/view/identifier/news/page/news/index.php/alarms-doorbells/?p=2 Alarms and doorbells is one of our product categories, which is displayed in the LHN on the blog page but has nothing to do with the blog itself. On another site on the same Magento instance, with the same content (they're for two different regions) we're show as having 248 duplicate pages, again in the video and news section, but this is a completely different scale of issue. Has anyone else encountered issues like these? I'm probably going to put a noindex in place on these two sections until we can get a solution in place as we're completely unranked in google on this site. Thanks
Technical SEO | | ahyde0 -
Exact URL Match For Ranking
Has anyone else run into this issue? I have a competitor that purchases domain names for popular inner pages we are trying to rank for. We are trying to build a brand, our competitors have a lower domain authority but rank higher for inner pages in the serps with VERY little content, backlinks/seo work, they host a single page and do a re-direct to their main site. Would this be a good long term strategy? EX. We sell golf clubs our brand name is golfcity (Ex only) and we carry callaway clubs, our competitor is also building a brand but they purchased callawayclubs.net and do a re-direct. They rank on page one for keywords callaway clubs. If I do try to do this does one have an advantage over another? .com. net .org. because Ive seem them all used and rank on page 1. Thank you!!!
Technical SEO | | TP_Marketing0 -
Duplicate content with same URL?
SEOmoz is saying that I have duplicate content on: http://www.XXXX.com/content.asp?ID=ID http://www.XXXX.com/CONTENT.ASP?ID=ID The only difference I see in the URL is that the "content.asp" is capitalized in the second URL. Should I be worried about this or is this an issue with the SEOmoz crawl? Thanks for any help. Mike
Technical SEO | | Mike.Goracke0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
How to handle lots of URL parameters
Howdy mozzers I'm hoping you can lend some advice. I'm dealing with a site now with loads of URL parameters. It's a vehicle dealership group which hosts its entire inventory from multiple locations on one page, sorted by parameters. Example inventory URL: www.dealership.com/car-inventory.asp?pa=&ns=10&so=m&sor=DESC&ma=&mod=&mt=&yr=&bs=&pr=&t=used&ln= Where pa (page no.); ns (number of vehicles shown); so (sort by condition); sor (sort order); ma (make); mod (model); yr (year); bs (body style); pr (price range); t (type - new, used, etc.); ln (location no.). As you can imagine this generates a gazillion URLs (or slightly less). Any thoughts on best canonicalization options? Thanks as always
Technical SEO | | jamesm5i0 -
Keywords
Hi All, If I had a site about a cartoon character (for example). When I add keywords to the 'keywords' meta tag, would I be best to put specific phrases such as Cartoon Character, Cartoon Character on TV, Cartoon Character on Television or would the following have the same effect: Cartoon Character, Tv, Movie, Television I was wondering if having the above instance might be less effective as the search engines might read TV, Movie, Television as less relevant to Cartoon Character. Hope that makes sense! 🙂
Technical SEO | | wedmonds0