New URL Structure
-
Hi Guy's,
For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have
/category (main focus keywords)
/product/the-product345897345123/ (nice to rank on, not that much volume)We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure.
So the new URL structure will be:
/category (main focus keywords)
/category/subcat/ (also main focus keywords)Everything will be redirect (301, good way), so i think there won't be to much problems.
I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them.
My options that i'm considering are:
**Old way **
/product/the-product-345897345123/.html (seen this on big webshops)
/product/the-product-345897345123.html/Level deeper SKU /product/the-product/345897345123/
What would you suggest?
The new structure would be
- 20 categories
- 500+ sub's devided under main categories
- 5000+ products
Thanks!
-
I think the way you have it is fine. If you must change it, I'd go with /product/the-product/345897345123/ . However, again I think this way is good: /product/the-product345897345123/ .
That is a lot of sub-categories for that amount of product. You might consider adding a Noindex,Follow tag on some of them if you're not writing unique static copy for each of those pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New keyword simply not Ranking
Evening all, first post. I'm currently ranking OK for a broad range of keywords - nothing at number 1 but some are on the first page. However, there is one particular keyword which simply refuses to get indexed. I've witnessed this behaviour before with another site where it appears at SERP 300 or so, then vanishes, comes back at 200 odd and then vanishes. Right now, it's not even ranking in any position. I'm using SERPFox for SERP position on Google. I've had Moz analyse the content on page and it's getting an A. The article is about 2000 words, with good Title and page description and the keyword is appearing under 1%. My question is, have you witnessed odd behaviour like this before where other keywords are ranking OK but an odd few don't even get indexed? I have a few links built to the URL and asked Google Webmaster tools to index the URL but still nothing. I have no penalties or anything to worry about. The only other info I have is that this URL is on a brand-new domain but the previous domain has a 301 redirect with a page authority of 42 and a domain authority of 38 (not too high). And, everything else appears to be running along OK. The point is, I have no expectations about the keyword ranking in a certain position but find it odd how the keyword keeps popping in and out of Google SERP. The keyword has a difficulty of: 58% Any thoughts appreciated. Robert. uH7vtbh
Technical SEO | | hooneyrobert0 -
Canonical URL
I previously set the canonical Url in google web masters to the non www version, when I check my on page opt, it tells me that I have a critical issue with this. Should I change it in google web masters back to the www version? if so is there the possibility of negative results? Or is there a better way to deal with this? Note, I have inbound links pointing to both types.
Technical SEO | | bronxpad0 -
301 redirect to new website
We are migrating to a new website that will be using entirely new URLs under the same domain as the old website. The old website is a custom PHP script and the new website uses Drupal. I know that I should use individual 301 redirects to the corresponding new pages. My question is just how to set up the hundreds of 301 redirects from the old website to the new one? Here is the process I've come up with. Please let me know if there is an easier and better way for this. Before actually changing to the new website: download an advanced report with all pages on this domain from OSE. Find corresponding pages on the new website Make the hundreds of 301 redirect lines in an .htaccess file with the following code: redirect 301 /oldurl.html http://domain.com/the-full-url Thanks in advance for your help!
Technical SEO | | qbeeker0 -
Mobile Site Domain/URL Structure
We are currently building a mobile optimised version of our main website and I had some questions with regard to SEO. 1. Is it best to structure the domain as: m.yourdomain.com yourdomain/m 2. It is correct to place rel="cannonical" on the mobile pages and to have only the main site indexed? Thanks in advance and links or books on mobile seo you can direct me to that would be greatly appreciated. Phil
Technical SEO | | Phily0 -
New website, to www or not
I was just wondering if there are any advantages to using the www instead of just the domain name for seo. Can these be elaborated on?
Technical SEO | | simvegas1 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050 -
My urls changed with new CMS now search engines see pages as 302s what do I do?
We recently changed our CMS from php to .NET. The old CMS did not allow for folder structure in urls so every url was www.mydomain/name-of-page. In the new CMS we either have to have .aspx at the end of the url or a /. We opted for the /, but now my page rank is dead and Google webmaster tools says my existing links are now going through an intermediary page. Everything resolves to the right place, but looks like spiders see our new pages as being 302 redirected. Example of what's happening. Old page: www.mydomain/name-of-page New page: www.mydomain/name-of-page/ What should I do? Should I go in and 301 redirect the old pages? Will this get cleared up by itself in time?
Technical SEO | | rasiadmin10