Breaks in meta |
-
Hi
Does anyone have an opinion on breaks in meta & whether Google reads what is after the break? For example
Tubular Shelves | Easy Store Plus | Heavy Duty Shelving
Thanks!
-
While Google and the crawlers will still read all of the content before and after the break, the meta description is for use by more than just the crawlers! Users look to the meta description as a description of what kind of content is on the webpage in question, and use it oftentimes to decide whether they'll visit that page or not. For that reason, it usually makes more sense to use breaks in your title, and to make your meta description as descriptive and keyword-rich as you can while remaining relevant in terms of content.
For example:
Title: HVAC Company in Maryland | Heating & Cooling in MD | Montgomery County HVAC
**Meta: **Are you looking for heating and cooling service in Montgomery County, Maryland? Contact your local MD HVAC Company today!
-
Hi Becky,
Like Tymen said, separators in titles are fine - not matter which separator you choose to use.
Google will still reads and indexes the full title and will not cut off at the first separator.
I wouldn't be too concerned about where your separator is cutting off potential search queries - there are much bigger factors to consider before thinking too much about this.
Cheers,
David
-
Hi Becky,
Google does read what is after the break since I use it on my Homepage and the complete titkle including breaks is being indexed. The only thing negative about it is that the words before and after the break are not being indexed together
eg: Tubular Shelves | Easy
You would index well for Tubular Shelves but not as good for tubular shelves easy. Hope you understand it and it helps you.
Regards Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Description
Hello, For example let say I do hiking tour in different regions and all my pages are presented the same way with the highlights, hotels, what is included, the price, the level and the dates. I guess that across my pages the meta description is going to be the same, the only thing that is going to change is the destination. Is it ok to do it this way ? I know it isn't recommend to do duplicate but in this type of configuration I have no idea on have to do different meta knowing all the pages present the same things. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Not sure how we're blocking homepage in robots.txt; meta description not shown
Hi folks! We had a question come in from a client who needs assistance with their robots.txt file. Metadata for their homepage and select other pages isn't appearing in SERPs. Instead they get the usual message "A description for this result is not available because of this site's robots.txt – learn more". At first glance, we're not seeing the homepage or these other pages as being blocked by their robots.txt file: http://www.t2tea.com/robots.txt. Does anyone see what we can't? Any thoughts are massively appreciated! P.S. They used wildcards to ensure the rules were applied for all locale subdirectories, e.g. /en/au/, /en/us/, etc.
Intermediate & Advanced SEO | | SearchDeploy0 -
When does it make sense to make a meta description longer than what's considered best practice?
I've seen all the length recommendations and understand the reasoning is that they will be cut off when you search the time but I've also noticed that Google will "move" the meta description if the search term that the user is using is in the cached version of the page. S I have a case where Google is indexing the pages but not caching the content (at least not yet). So we see the meta description just fine on the Google results but we can't see the content cache when checking the Google cached version. **My question is: **In this case, why would it be a bad idea to make a slightly lengthier (but still relevant) meta description with the intent that one of the terms in that description could match the user's search terms and the description would "move" to highlight that term in the results.
Intermediate & Advanced SEO | | navidash0 -
Google not taking Meta...
Hello all, So I understand that Google may sometimes take content from the page as a snippet to display on SERPs rather than the meta description, but my problem goes a little beyond that. I have a section on my site which updates everyday so a lot of the content is dynamics (products for a shop, every morning unique stock is added or removed), and despite having a meta description, title and receiving an 'A' grade in the MOZ on page grader, these pages never show up in Google. After a little research I did a 'site:www.mysite.com/productpage' in Google and this indeed listed all my products, but interestingly for every single one Google had taken the copyright notice at the bottom of the page as the snippet instead of the meta or any H1, H2 or P text on the page... Does anyone have any idea why Google is doing this? It would explain a lot to me in terms of overall traffic, I'm just out of ideas... Thanks!
Intermediate & Advanced SEO | | HB170 -
Not alt tags but Title and description Meta: My designer's answer.
Hello! I was busy doing lots of key wording for my images which I hate and notices that when viewed in source code, the different places I inputed information translated into Title and Description meta tags but NO alt tags. As I'm a a photographer, it's really important to me that I make the most of my images to get increased traffic so I challenged the people behind my website about it. This is their response to the question: "We all know how important the alt tags are for image SEO so why does
Intermediate & Advanced SEO | | IoanSaid
the design allows Title, Description and Keyword image tags but not alt
tags?" Unfortunately, there is no way to add an alt tag and title tag specifically to an image display page. However, as you have pointed out here, we use other elements that essentially accomplish the same thing. Each image display page does have its own page title and meta description, as you have also noticed. For the title, we use the IPTC Headline field (if there is no headline, then we use IPTC Title, and if there is no title, then we go to file name), and for the meta description, we use both the IPTC caption as well as the keywords - so all of that information is embedded on the image display page with the image itself and search engines can index this content. Alt Text data intends to given contextual information to search engines when they crawl your site, and the IPTC metadata that shows along with your images, does this as well." What is your opinion on that answer?0 -
Help with Effective Meta Description
Can someone give me a sample of an effective meta description tag? All of the best practice stuff I read doesn't talk about how to raise CTR. It seems to me that this is a neglected area of SEO, and we want to do this right. Obviously, we will need to test. For example, my main home page keyword is "IT Support" Things I might want to put in the tag: Free Network Assessments 100% Risk Free Trials "Relentless IT Support" (Major Theme) 30 Years of Experience (since 1984) Eliminate your IT Support Headaches Forever (Too long) Call to action? BTW, Thanks to everyone for your help. This is a great community. Solid advice from experts. Here's an example of what I would create Relentless IT Support Since 1984. Trust and Accountability. 100% Risk Free Trials. Contact us today for Free IT Assessment.
Intermediate & Advanced SEO | | CsmBill0 -
Why google index some meta titles I dont have?
Hi there, I have a problem with a website and I am desperate to find a solution because I have tried many things and nothing works! My website its: adtriboo.com Google does not find my main URL (main countro spain) www.adtriboo.com/es and I dont see this page its indexed in google. See link https://www.google.es/search?num=100&hl=es&site=&source=hp&q=site%3Aadtriboo.com&oq=site%3Aadtriboo.com&gs_l=hp.3...1189.4419.0.4586.17.17.0.0.0.0.223.1457.9j6j1.16.0...0.0...1c.1.8.hp.brTKX-zPwVI Also, google its showing some meta titles that are not in my page! For example my subfolder for the country Chile shows this title: Chile - Adtriboo but this its my real title Diseño logo, logotipos, video corporativo - adtriboo In webmaster tools everything looks good, and if I explore the webpage like google in webmaster tools the code its ok and everything lookd okay. If you see for example the URL from Chile (www.adtriboo.com/es_CL) the meta title is not the right one! Also i have a problem indexatión because i am not visible for any of my keywords even in the page 10! Please, somebody knows what happen?
Intermediate & Advanced SEO | | Comunicare0 -
Best SEO META Description for forum topics
What would be the best SEO META Description tag for forum topics on a forum type website? I can think of a few options so far Snippet of first post. Title of the topic with templated trailing text Remove description tag completely Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640