Breaks in meta |
-
Hi
Does anyone have an opinion on breaks in meta & whether Google reads what is after the break? For example
Tubular Shelves | Easy Store Plus | Heavy Duty Shelving
Thanks!
-
While Google and the crawlers will still read all of the content before and after the break, the meta description is for use by more than just the crawlers! Users look to the meta description as a description of what kind of content is on the webpage in question, and use it oftentimes to decide whether they'll visit that page or not. For that reason, it usually makes more sense to use breaks in your title, and to make your meta description as descriptive and keyword-rich as you can while remaining relevant in terms of content.
For example:
Title: HVAC Company in Maryland | Heating & Cooling in MD | Montgomery County HVAC
**Meta: **Are you looking for heating and cooling service in Montgomery County, Maryland? Contact your local MD HVAC Company today!
-
Hi Becky,
Like Tymen said, separators in titles are fine - not matter which separator you choose to use.
Google will still reads and indexes the full title and will not cut off at the first separator.
I wouldn't be too concerned about where your separator is cutting off potential search queries - there are much bigger factors to consider before thinking too much about this.
Cheers,
David
-
Hi Becky,
Google does read what is after the break since I use it on my Homepage and the complete titkle including breaks is being indexed. The only thing negative about it is that the words before and after the break are not being indexed together
eg: Tubular Shelves | Easy
You would index well for Tubular Shelves but not as good for tubular shelves easy. Hope you understand it and it helps you.
Regards Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
Old/wrong meta-titles in index
Hi, We have problems with old Meta titles in the index of google.nl. If you look for example at this wine: https://www.wijnvoordeel.nl/Italie/Just-Hugo::5460.html The Meta tile is: **Just Hugo | Heerlijke Hugo | Het zomerdrankje van 2014 | Wijnvoordeel ** If you look at the results in Google: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=active&q=just hugo The Meta tile is: Just Hugo - Wijnvoordeel(this is an old/automatic generated Meta tile). I already added the code "", but I don't see any progress. Does anybody knows what could be the problem? Thanks for the help! Douwe Veldstra
Intermediate & Advanced SEO | | Eluscious.com0 -
Does it matter if the meta description and meta keywords come before the title tag in the
The way our site was built, engineers put the title tag blow the meta desc. and meta keywords. I asked to have it changed based on the best practice of putting the most important content first, but apparently doing this will cause a major ripple effect in the way the site was engineered. Will we lose out on full SEO benefit with this structure? Should I stand down? <title></p></title>
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Having problems resolving duplicate meta descriptions
Recently, I’ve recommended to the team running one of our websites that we remove duplicate meta descriptions. The site currently has a large number of these and we’d like to conform to SEO best practice. I’ve seen Matt Cutt’s recent video entitled, ‘Is it necessary for every page to have a meta description’, where he suggests that webmasters use meta descriptions for their most tactically important pages, but that it is better to have no meta description than duplicates. The website currently has one meta description that is duplicated across the entire site. This seemed like a relatively straight forward suggestion but it is proving much more challenging to implement over a large website. The site’s developer has tried to resolve the meta descriptions, but says that the current meta description is a site wide value. It is possible to create 18 distinct replacements for 18 ‘template’ pages, but any sub-pages of these will inherit the value and create more duplicates. Would it be better to: Have no meta descriptions at all across the site? Stick with the status quo and have one meta description site-wide? Make 18 separate meta descriptions for the 18 most important pages, but still have 18 sets of duplicates across the sub-pages of the site. Or…is there a solution to this problem which would allow us to follow the best practice in Matt’s video? Any help would be much appreciated!
Intermediate & Advanced SEO | | RG_SEO0 -
We recently fixed a Meta Refresh that was affecting our home page - But something still seems wrong. Any suggestions?
We recently fixed a meta refresh issue on our home page. Our store URL: http://www.ccisolutions.com had a meta refresh on it that was going to: www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain The meta refresh is now gone, however there still seem to be some problems: Our IT Director has not been successful in trying to make www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain 301 redirect to http://www.ccisolutions.com - so I believe we now have a duplicate content issue If you look at both of these URLs in OSE, you will see that www.ccisolutions.com/StoreFront/IAFDispatcher?iafAction=showMain is getting credit for almost all of the Internal Followed Links, while http://www.ccisolutions.com is getting all the credit for External Followed links. Why doesn't http://www.ccisolutions.com show the same number of Internal Followed Links? I realize this is more of a developer/webmaster question and would be very appreciative of any suggestions or advice. Thanks!
Intermediate & Advanced SEO | | danatanseo0 -
HTML 5 sites, segmentation and Meta data?
Hello Mozers, I am currently building an HTML 5 site. I've run into a couple of issues. While implmenting segmentation in each of my mian menu iten, I am able to pluggin Meta data only for one segement (or the page). I am unable to inser Meta data for each of the segments. For example: I have (main menu) Services ----> Submenu (teaching, upgrading, Dancing) I can implement meta data for the Services but not for teaching, upgrading and Dancing as they are segment in the same page. Whats the best logic to get around this
Intermediate & Advanced SEO | | waspmobile0 -
Faceted navigation, Affiliate links, Meta descriptions - Oh My!
Hi, I have recently come across an issue with the faceted navigation / dynamic URLs for one of my client sites: From a top level category you can filter by product material, size, type and colour. The URLs which are generated go a little something like this: www.domainname.co.uk/category.aspx?finish=leather&colour=--+no+filter+-- When selected, a 'facet' 302 redirects from the main category URL (no canonical tags in place yet - working on it). The 'facets' are indexed (although when clicked on from SERPs actually go to a slightly different URL than by navigating there from the site) but they don't display the Meta description in SERPs (instead displaying a list of items from a drop down menu held within a table - probably as it's the first bit of copy the search engines see on the page). How can I get the Meta description to display in SERPs? Also, I tried to add a link to a 'facet' from my blog (just for testing purposes) and I got redirected to the page via their affiliate program. Ideally I want to 'link build' to these pages both internally and via the clients blog but it seems as though there'll be no value in it. Has anyone come across this before and if so, what can I do about it? FYI they are using IIS 6 with asp.net Thanks in advance!
Intermediate & Advanced SEO | | WalkerM0 -
So What On My Site Is Breaking The Google Guidelines?
I have a site that I'm trying to rank for the Keyword "Jigsaw Puzzles" I was originally ranked around #60 or something around there and then all of a sudden my site stopped ranking for that keyword. (My other keyword rankings stayed) Contacted Google via the site reconsideration and got the general response... So I went through and deleted as many links as I could find that I thought Google may not have liked... heck, I even removed links that I don't think I should have JUST so I could have this fixed. I responded with a list of all links I removed and also any links that I've tried to remove, but couldn't for whatever reasons. They are STILL saying my website is breaking the Google guidelines... mainly around links. Can anyone take a peek at my site and see if there's anything on the site that may be breaking the guidelines? (because I can't) Website in question: http://www.yourjigsawpuzzles.co.uk UPDATE: Just to let everyone know that after multiple reconsideration requests, this penalty has been removed. They stated it was a manual penalty. I tried removing numerous different types of links but they kept saying no, it's still breaking rules. It wasn't until I removed some website directory links that they removed this manual penalty. Thought it would be interesting for some of you guys.
Intermediate & Advanced SEO | | RichardTaylor0