How to put 'Link to this article' HTML code at bottom of article & is it helpful?
-
Hello,
I was thinking about putting a box down at the bottom of my client's main articles that let's the reader easily copy the html code it takes to link to the article they're reading. Maybe I'd put it after the author bio.
Do any of you do this?
If so, what format do you use? It has to look nice of course. This is a non-techie industry.
Thanks.
-
I have not ever personally used it, but honestly, I would say it is probably not the best idea.
I think it would detract from your other marketing messages, which would cost you more than you gain.
That is IF anyone uses it to link to you anyways. In all of my years, the only way I have seen people copy and paste things from sites is embeddable widgets, or cool type things.
In tech industry (which you said you aren't in, lol me either..), then it MAY would be worth considering.
I would recommend going a route like Search Engine Land does, and offer a lot of social engagement instead (which these days are becoming valued a lot like links)
If you were still going to do it, then I would recommend doing it SUPER non-intrusively as in, don't come across as begging, or forcing them too.
Maybe even just add it in the mix of "share" options, in a box similar to Search engine land's.
Also, if you really want them to do it, then you will probably have to incentivize it, but hey, people will do anything for cash these days.
Including copy and publish a link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom HTML or WordPress, it's Time to Decide
Today I start the face to face interviews with website companies. So far most have pushed WordPress, few have offered either and one insisted on Joomla. Our 50+ products and services are primarily customized, so we sell -10 on our shopping cart. We rely primarily on organic Google rankings, SEO and content is critical. What do you, my fellow Mozzers, recommend for our next website platform for our mobile world and Google friendliness? TY, KJr
Web Design | | KevnJr0 -
Community Discussion - How do you sync your marketing with your customers' experience?
Hi everyone! This week's Community Discussion comes from Tuesday's Moz Blog post by Mackenzie Fogelson, "Why Content Strategy Isn't Enough." Mackenzie says: "What you stand for as a company and a brand drives your products, your actions as a company, and also your marketing. More importantly, it will be the spark that ignites a connection with the people in your community. When it comes down to it, people will continue to have access to more: more content, more products, and more choice. The need to build meaningful relationships with your customers is not an optional approach, but a requirement. Identifying and communicating your purpose as a brand is just one part of making this happen. The rest is delivering a seamless, authentic experience." It's becoming more and more important to be aware of all aspects of your brand and your customers' experience. When you think of your content strategy, does it include all the potential customer touchpoints in their journey? Is this something you've already been doing, or is it a new idea to you? What's your strategy for making sure your online marketing efforts sync up with a visitor's or customer's experience?
Web Design | | MattRoney5 -
404 page in Windows IIS. HELP!
I run a real estate website.
Web Design | | Jeepster
My webmaster needs to create a 404 page for listings when they get deleted.
So far all he's come up with is 302-redirect to a standard "error template" page.
Can anyone suggest a 404 how-to guide I can show him?
Thanks0 -
Switching from HTML Static to WordPress Platform - SEO
Hi All, Hope everyone is doing well. I am currentyl in the process of having a re-design to myu HTML Static Site, I am switching to WordPress. My site is still running now until the new one is prepared. My question is: I do rank pretty well for some of our strong local keywords, we also have a FEW links pointing to inner pages with an extension of .HTML, should I set the the WordPress URL's to reflect .HTML or will the Search Enginesfigure out that http://www.domain/innerpage.html is the same as http://www.domain/innerpage/ or is it NOT the same. Should I switch or not? Thanks for your input Jimmy
Web Design | | jimmy02250 -
Please help. can't change widgets in wordpress
hey everyone, i am having a weird problem. for some reason. all of a sudden (without me changing ANYTHING) my widget page in the admin dashboard will not let me edit anything what i mean is, i login, go to the widgets page, and then the dropdown menus that you drag widgets into will not let me expand to drop widgets in them. was there a wordpress update i missed? who should i contact? what if i delete the theme and re-install. will i have to change ALL the settings back again?
Web Design | | TylerAbernethy0 -
Panda and Penquin Fall - Could HTML Design an Issue?
Hi, We were hit hard by Panda 3.4 on March 23rd 2012. Then Penguin came along and slapped us down a little farther on April 24th. White hat SEO for 13 years on the site. I have been trying to discover the reason we got hit so hard, to date 90% down. We ae wiped. I have a couple of keywords still #2 and #3 and we see up and down changes in Google webmaster tools, i.e. a keyword is supposedly up 50 points then another down 50. All other 150 keywords that we used to rank on the first page for are not even showing up. I have a person that is about to do a full link analysis but since we never went after links I just never had the feeling that is where our problem is at, but definitely going to explore it. The reason for my post is that last night I spoke with an SEO person that has some pretty good credentials (9 years experience and works currently at large online marketing company with seo with clients like Honda) and he was nice enough to just take a quick look at the site. He said he saw nothing really wrong and did not think that we were hit for any of the normal issues people are listing, i.e. duplicate content, backlinks. His first impression was that we were knocked down because the site is "hard to index". He said the site still uses tables and a lot of our Doc Statements were for HTML 4.01 from 1999. As we all know, there are 'many' experts in this industry. So I wanted a little feedback from the community. Our main site was built in Dreamweaver using tables. We do have a Wordpress blog that is very small and just now posting to add fresh content. (posts seem to rank pretty good, this is why I thought, you know he may be right) Would an older site be penalized like this for using tables? What would you do at this stage if you had a site that is not recovering? I have now reached panic mode and have to do something, just not sure of the next step. I will be happy to post the URL if anyone wants to help with advice. Thanks,
Web Design | | Force7
Force70 -
The use of foreign characters and capital letters in URL's?
Hello all, We have 4 language domains for our website, and a number of our Spanish landing pages are written using Spanish characters - most notably: ñ and ó. We have done our research around the web and realised that many of the top competitors for keywords such as Diseño Web (web design) and Aplicaión iPhone (iphone application) DO NOT use these special chacracters in their URL structure. Here is an example of our URL's EX: http://www.twago.es/expert/Diseño-Web/Diseño-Web However when I simply copy paste a URL that contains a special character it is automatically translated and encoded. EX: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone (When written out long had it appears: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone My first question is, seeing how the overwhelming majority of website URL's DO NOT contain special characters (and even for Spanish/German characters these are simply written using the standard English latin alphabet) is there a negative effect on our SEO rankings/efforts because we are using special characters? When we write anchor text for backlinks to these pages we USE the special characteristics in the anchor text (so does most other competitors). Does the anchor text have to exactly I know most webbrowsers can understand the special characters, especially when returning search results to users that either type the special characters within their search query (or not). But we seem to think that if we were doing the right thing, then why does everyone else do it differently? My second question is the same, but focusing on the use of Capital letters in our URL structure. NOTE: When we do a broken link check with some link tools (such as xenu) the URL's that contain the special characters in Spanish are marked as "broken". Is this a related issue? Any help anyone could give us would be greatly appreciated! Thanks, David from twago
Web Design | | wdziedzic0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0