Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Does google index images or ALT text only?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does google index images or ALT text only?

    Technical SEO
    2
    4
    2243
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ArchieChilds
      ArchieChilds last edited by

      Does google index images or ALT text only?

      1 Reply Last reply Reply Quote 0
      • Marcus_Miller
        Marcus_Miller last edited by

        Nope. No need for images. They just know about the content and link to it. The cached HTML shows they store a copy (or cache) of the HTML though. I could be wrong about the images but that would exponentially increase their storage needs so it seems unlikely.

        1 Reply Last reply Reply Quote 0
        • ArchieChilds
          ArchieChilds last edited by

          Thanks a lot. Does Google Store the images and all Html into there servers to deliver them faster?

          Just to know if a copy of all content from our site is also stored on Googles servers

          1 Reply Last reply Reply Quote 0
          • Marcus_Miller
            Marcus_Miller last edited by

            Hey Archie

            Google indexes everything. Images. Alt text for images. Images and their alt text. If you take a look at the cached version of a page you can see all HTML content indexed. You can see the cached version of a page by prefixing the URL with info: in a google search (or in the address bar in Chrome).

            info:www.example.co.uk

            I suspect that is not what you are asking though and rather you want to know whether Google uses the alt text when indexing and ranking a page. Again, I would answer that Google uses (or at least tries to use) everything. They will review the context (the page), the name of the image, the alt text and anything else that may lend context (inbound links, anchors, linking pages etc).

            Googles Image Publishing Guidelines page is a good read:
            https://support.google.com/webmasters/answer/114016?hl=en

            Key takeaways from that page being:

            • image name
            • alt text
            • on page context
            • linking page context

            Which of course is not to say that all of these attributes are used in all cases. I would suspect they are examined but given the general lack of useful anchors and well named images they are used when possible.

            Which of course opens up a great big opportunity for those where images are a useful source of inbound traffic and competitors are using lazy CMS image names like image_z343wd.jpg and default "product image" or blank anchors.

            Always difficult to answer a question without context as so many moving parts but certainly hope that helps.

            Take care

            Marcus

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • amanda5964

              Should I "no-index" two exact pages on Google results?

              noindex google search engine results seo expert

              Hello everyone, I recently started a new wordpress website and created a static homepage. I noticed that on Google search results, there are two different URLs landing on same content page. I've attached an image to explain what I saw. Should I "no-index" the page url? Google url.JPG In this picture, the first result is the homepage and I try to rank for that page. The last result is landing on same content with different URL. So, should I no-index last result as shown in image?

              Technical SEO | | amanda5964
              0
            • iQi

              Google is still indexing the old domain a year after 301 redirects are put in place

              Hi there, You might have experienced this before but for me this is the first. A client of mine moved from domain A (www.domainA.com) to domain B (www.domainB.com). 301 redirects are all in place for over a year. But the old domain is still showing in Google when you search for "site:domainA.com" The HTTP Header check shows this result for the URL https://www.domainA.com/company/cookie-policy.aspx HTTP/1.1 301 Moved Permanently => 
              Cache-Control => private
              Content-Length => 174
              Content-Type => text/html; charset=utf-8
              Location => https://www.domain_B_.com/legal/cookie-policy
              Server => Microsoft-IIS/10.0
              X-AspNetMvc-Version => 5.2
              X-AspNet-Version => 4.0.30319
              X-Powered-By => ASP.NET
              Date => Fri, 15 Mar 2019 12:01:33 GMT
              Connection => close Does the redirect look wrong? The change of address request was made on Google Console when the website was moved over a year ago. Edit: Checked the domainA.com on bing and it seems that its not indexed, and replaced with domainB.com, which is the right. Just Google is indexing the old domain! Please let me know your thoughts on why this is happening. Best,

              Technical SEO | | iQi
              0
            • d.bird

              Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'

              A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?

              Technical SEO | | d.bird
              0
            • CarlLarson

              What are best options for website built with navigation drop-down menus in JavaScript, to get those menus indexed by Google?

              This concerns f5.com, a large website with navigation menus that drop down when hovered over. The sub nav items (example: “DDoS Protection”) are not cached by Google and therefore do not distribute internal links properly to help those sub-pages rank well. Best option naturally is to change the nav menus from JS to CSS but barring that, is there another option? Will Schema SiteNavigationElement work as an alternate?

              Technical SEO | | CarlLarson
              0
            • SierraPCB

              Why google indexed pages are decreasing?

              Hi, my website had around 400 pages indexed  but from February, i noticed a huge decrease in indexed numbers and it is continually decreasing. can anyone help me to find out the reason. where i can get solution for that?  will it effect my web page ranking ?

              Technical SEO | | SierraPCB
              0
            • TomLondon

              Pages removed from Google index?

              Hi All, I had around 2,300 pages in the google index until a week ago. The index removed a load and left me with 152 submitted, 152 indexed? I have just re-submitted my sitemap and will wait to see what happens. Any idea why it has done this? I have seen a drop in my rankings since. Thanks

              Technical SEO | | TomLondon
              0
            • inc.com

              Is it bad (black hat) to have an H1 text as a text indent?

              Is it bad practice to use a text indent through CSS for H1 text on a homepage(basically hiding h1 text)? I'm just trying to compensate for the fact that some text that should really be in the h1 tag is actually an image.

              Technical SEO | | inc.com
              1
            • PlusPort

              Text in div

              When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?

              Technical SEO | | PlusPort
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.