Huge organic drop following new site go live
-
Hi Guys,
I am currently working on a site that's organic traffic suffered ( and is still suffering ) a huge drop in organic traffic.
From a consistent 3-400 organic visits a day to almost zero. This happened as soon as the new site went live. I am now digging to find out why.
301s were put in place ( over 2, 500 over them ) and there are still over 1,100 outstanding after review search console this morning.
Having looked at the redirect file that was put in place when the new site went live, it all look OK, apart from the redirects look like this...
http://www.physiotherapystore.com/ to http://physiotherapystore.com/
Where the new URL is missing www. - I am concerned this is causing a large duplicate issue as both www. and non www. work fine.
I am right to have concern or is this something not to worry about?
-
Its really hard to analyze a traffic drop like this without some critical information about serps.
The main guess here is that some high traffic ranking just dropped, that's why im asking about the SC information.
And yes, some of all of these issues combined can cause the traffic drop. I'd try to use the analytics information looking for some specific item, such as a page what recieved a lot of traffic and then stopped recieving -
canonical has now been requested on home page.
SC only shows 1096 404's due to be fixed soon.
Some pages have wrong canonicals, for example:
http://physiotherapystore.com/a60.html has a canonical to http://www.physiotherapystore.com/a60.html?SID=km31jh6kvjfcs45oq0s2qltdc3 which is incorrect. We have a few of these that are in dev to be fixed.
I'm still not sure though if these issues could have caused a huge sudden drop in traffic?
Thanks
-
- Redirection. Its not neccesarry to create a redirection. Another way is to set rel=canonical
- Its not explicit for me the sitemap. Might be good to add it in the robots.txt
- So the problem goes over 90 days ago, this makes it more difficult.
- Still SC doesnt show any errors?
-
Thank you,
Do you recommend I go into the redirect file and add in www where it is not already there?
I am aware of meta description and there is a sitemap here: http://www.physiotherapystore.com/sitemaps/physio/sitemap.xml
Search Console data doesn't go back far enough to see the sudden drop in traffic.
-
Hi there,
There are some issues:
- Bad redirect the non-www and www version. This is causing serious duplicate
- Meta description is incorrect.
- There are no sitemap.xml
- Not necesarly an issue: you are disallowing the indexing of google images.
Also, have you chequed the Search Console?It should show any error.
Can you identify whether there was a specific ranking drop (using a search console and/or analytics)?Best Luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage organization schema question: logo lives on amazon server, can I call that out on the structured data?
Basically, the homepage organization schema has called out the logo, but it lives on the amazon server. We're having issues with Google rendering the correct logo on the knowledge graph. The URL for the amazon asset looks something like this: <brandname>-assets.s3-us-west-2.amazonaws.com/<logo>.png</logo></brandname> Calling that out on the organization structured data for the logo is okay right?
Intermediate & Advanced SEO | | imjonny1230 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
New Site Launch- Bad Rankings
So I am slightly stumped. I work on a few eCom sites and over the past few months we have been launching new products as well as some site updates/upgrades. The issue that I am having is this. Product that is actually new this season, as in we did not carry it before, is ranking fine...generally speaking we are top 3 in Google with Brand/Product name. However product that is not new, meaning it has a new color or graphic but has been in the catalog for years is not ranking. In Prior years the URL's ended with the product name, now however they have additional information added to the end for this season. Would not directing the old URL to the new URL effect the rankings of these pages? I am open to suggestions beyond redirecting as well. Thank you!
Intermediate & Advanced SEO | | K2_Sports0 -
New links not showing in site explorer ?
I have built links to my site this past month that I know are live and in place and some do follow and some no follow ... Are the no follow links just not going to show up in my site explorer data ? And the others - why would they not be showing up yet ? SeoMoz updated thier link data aug 1st , my site has been crawled since then , but this new work I have done for link building have not shown up - None of them ? Its like I did not do any work ? how long could it take for them to show up and affect my site trust ect ? Also is there anything I vould be doing to speed the process up of having the new links found ?
Intermediate & Advanced SEO | | jlane90 -
Is this site legit?
http://www.gglpls.com/ is this site legit? Submit website to google + directory?
Intermediate & Advanced SEO | | SEODinosaur0 -
Ecommerce: Add new range to current website or Create a new one
Hello, I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business. My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line. If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?
Intermediate & Advanced SEO | | SeanLade0 -
Site speed - query
When you say site speed, does it mean speed of loading of each of the pages of the website or speed of home page loading. What do site speed tools measure ?
Intermediate & Advanced SEO | | seoug_20050