Featured Snippet
-
My website ranks well for several keyphrases (in the form of a questions) in positions 1-3. However, my site will not show up for featured snippets even when I force the options with [site:example.com question?]. Other sites show up in the answer box, but never mine. A side note is that the website has shown up for related queries before, but just not featured snippets.
What is my site missing that disallows these snippets?
-
Hi there!
That's awesome that you are already ranking for positions 1-3 but some solid research from Stat shows that it doesn’t guarantee you would trigger a rich snippet. But you have a high chance of getting one!
I cover in detail how you can find and trigger rich snippets in this blog post: https://www.distilled.net/resources/3-ways-to-find-answer-box-opportunities/
In short here are the elements that will help you trigger an answer box:
- Presence of search query which is a question (or an implied question) in <title>tag</li> <li>Presence of search query in <h1></li> <li>Presence of <ol> or <ul> lists or <table></li> <li>Look at what your competitors have done to get an answer box. How did they format their content (pay careful attention to what Google highlights in bold in the answer box)? </li> </ul> <p>Hope this helps and let me know if you would like ant clarification!</p> <p>- Maryna </p></title>
-
This will be difficult to troubleshoot without the site/page and an example phrase... It may just be that Google hasn't mapped the query / answer .. or it may be that you haven't made the answer clear enough.
Best,
Jake Bohall
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use Rich Snippets?
Hi there! I have been hearing a lot about Rich Snippets lately but I don't really know how they work. Are they a very important factor to consider for SEO? I would love to know your thoughts about this. Thanks!
Intermediate & Advanced SEO | | lucywrites0 -
Longer snippets meaning
Hello, Over the last few days google released longer snippets. Are website with longer snippets showing deemed to have more relevant content than the others ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Best way to show content from articles I am published/featured in
Hi. I was wondering what was the best way to show my audience articles that my client is featured in. My client is specifically a surgeon, who has been referenced in many articles around his specific field of cosmetic surgery. An idea posed is to repost the entire article but just reference back to the original article. Is there an SEO friendly way of doing this? I have seen this done before, like search engine journal's author Larry Kim might repost something he wrote or published on wordstream onto search engine journal sometimes, but makes the reference that it was originally posted on wordstream. I know the standard thinking is to always just write new and unique content, but there is already a good amount written about our client and referencing his work, how can we use this to our advantage and give new or prospecting patients information regarding his credibility? Our client really does not want us to write articles for him, and he does not have the time to write them either. Again Question: How can we leverage articles and studies that have already been published online that is featuring our client and show them in full onto our own website?
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
International SEO, Ecommerce & Rich Snippets
I have an Australian Ecommerce site. I also sell to NZ and USA . As part of the user experience it will detect where you are and change the currency accordingly. so when google crawls - the currency will always be USD I guess ( because it is a US IP address ). My question - how can I embed ecommerce microdata that will show the correct currency / price to the correct country in SERPS ?
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
DMOZ snippet in SERP
I just added the author and publisher tags to my client's site and posted a dance class announcement on Google + with hashtags. When I did a test search on Google, they were showing up above the Place listings and the description under the title was taken from their DMOZ listing, not from the web site description. This is the first time I have seen this. Has anyone else seen DMOZ descriptions showing up in Google SERPs?
Intermediate & Advanced SEO | | DaveBrown3330 -
Google Not Displaying Rich Snippets
We implemented rich snippets for products some time ago. When viewing our site through a site:xxxx.com on Google, they don't show for every product, despite the fact that they should. I've taken some of the URLs that don't show rich snippets in the SERPs, ran them through Google's testing tool, and they display fine. Not sure what's going wrong here. Any thoughts?
Intermediate & Advanced SEO | | Kingof50 -
Google crawled my rich snippet pages and then excluded them
Hi guysWe have added schema.org mark up a few months ago and it all looked well and showed up then suddenly last month all the crawled pages disappeared from Webmaster tools Structured data (see the screenshot attached). This happened to another site of mine and I cannot figure out what causes it. Nothing has been changed on the pages and you can see by yourself in the HTML code. Any ideas to why this might happened this way?wenR89I.png?1
Intermediate & Advanced SEO | | Walltopia0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0