Is it possible to rank for street name searches?
-
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
-
Oh, that's very kind of you to say, Chad. It's always my pleasure! Seems like you've got some great opportunities ahead for some interesting content dev.
-
Thomas, that was HUGE! Thank you, sir!
-
Miriam,
You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.
(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).
(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.
-
Hey Chad!
Interesting topic. Two thoughts on this:
-
I'm assuming that the optimization for the street names is already baked into your client's real estate listings. As in 3 BD/2BR Home at 123 Turtle Creek Drive. Right? It certainly makes sense to me that you would optimize the home listing pages with their street as well as their city.
-
I'd give some thought to 'near me' searches as well (as in 'homes for sale near me') which Google stated doubled in 2015. This phenomenon is largely tied to local pack results, but, of course, it's forbidden to build Google My Business listings for 'for sale' properties. Nevertheless, there could possibly be some organic opportunity to begin competing for near me phrases for the small area your client serves. Content development + optimization + link earning would be key here.
Hope this helps!
-
-
Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/
(nowhere near me, just thought to search what may be a street name!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Matching page for keyword doesn't show in search
Hello! I'm having an issue with my website Rooms Index, the website is in Hebrew so I'll provide examples in English for better understandings. When I'm searching Rooms by Hour in Haifa, google doesn't show the intended category page which is this, instead it shows my homepage in the results, this happens only for certain areas, while other areas are working well such as Tel aviv. For example if I searched day use in Las Vegas it'd show me the Las Vegas page dayuse.com/las-vegas, but searching for Brooklyn I'd only see dayuse.com. the pages are indexed and I can find them if I search site:roomsindex.co.il what could cause such problem?
Local Website Optimization | | AviramAdar0 -
Differentiating Franchise Location Names to better optimize locations
Hello All, I am currently spear heading SEO for a national franchise. I am coming across locations in the same city and zip code. I'm definitely finding difficulties in naming the location in a way that will be specific to the franchise locations (locations are 1 mile away from each other). I am looking to apply geo specific location names for each center regardless of local city terms. (e.g. Apexnetwork of north madronna, Apexnetwork of south madronna) Also, building the website and location to read (apexnetwork.com/north-madronna….. apexnetwork.com/south-madronna) While encouraging the client to continue using the geo specific terms while writing blogs. Is this best practice? Any feedback would help.
Local Website Optimization | | Jeffvertus0 -
Is it deceptive to attempt to rank for a city you're located just outside of?
I live in Greenville, SC (who has a large "Greater Greenville" reach). I work for an agency with many clients who are located just outside of the city in smaller towns, sometimes technically in counties other than Greenville. Often, they provide services in the city of Greenville and aim to grow business there, so we'll use "Greenville, SC" throughout site copy, in titles, and in meta descriptions. Are there any negative implications to this? Any chance search engines think these clients are being deceptive? And is it possible these clients are hurting their ranking in their actual location by trying to appear to be a Greenville-based company? Thank you for any thoughts!
Local Website Optimization | | engeniusbrent1 -
What more can be done to get Google to change the landing pages it uses for certain search terms?
For one of my SEO campaigns, Google is using the website's home page as the landing page for the majority of search terms being tracked. The website splits its products by region and so we want specific region pages to rank for search terms related to that region, rather than the home page. We have optimised each regional page to a reasonably high standard and we have ensured that there is a good amount of internal linking and sign-posting to those region pages, however, Google is still using the home page. The only complication is that for the first few months there were canonical tags on these pages to the home page. These were removed around 3 months ago and we've checked that the region pages are indexed properly. Is there anything we are missing? Has anyone had any success in getting Google to change its landing pages?
Local Website Optimization | | ClickHub-Harry0 -
Yodle Possible Nightmare? Help Please!
Hi there all, I have a longtime client who got the big sales pitch from Yodle and ended up with a bunch of "marketing magic" items for $1649 a month including but probably not limited to: 1) An SEO package, 2) An Adversite with a keyword stuffed URL (looks like a crappy landing page but it has 3 or 4 pages), 3) a Google Adwords package and 4) a bunch of citation listing management. We already have a website (currently in the midst of a total overhaul) that has ranked pretty well on Google for our industry and we've been working hard on citation clean up/management all along. We also already have a Google Adwords account that is actually starting to pay off. Essentially, they sold him on things we didn't need with a bunch of talk about algorithyms and how they are winning so many awards and how they could get his phone ringing with 50-60 leads a month, etc. Blah, blah, blah. They were very loud about their "close relationship" with Google which is what I assume got him the most interested. Anyway, we got on the phone with them yesterday because I was really concerned about them wanting access to our Google My Business account and hearing that they would be changing the telephone # to their tracking # and the website address would be changed to the new one they made. I hear that kind of thing and I just think nightmare scenario with NAP stuff which is already a bit of a nightmare due to some other reasons (another story altogether). When I started questioning the support guy (who didn't really want to answer any questions directly), they backed off the GMB and citation talk and said that we would be able to customize the packages and they could get rid of that component and concentrate on Adwords and the lead generating "Adversite." So that's where we are right now. The support guy went on to tell me that Google allows 10 websites as long as you only have one GMB/+ listing but that is antithetical to anything I've ever known. I haven’t given them manager access to GMB or any citation stuff (and won't) and the Adwords campaign they're working on is apparently on they own dashboard as they have yet to ask me about access to our AW account. I guess the main thing I'm looking for is any guidance on how bad this is going to be for our Google rankings, etc. with the Adversite they created for us using a whole new web address for our company and a whole new telephone. Not to mention this Adwords campaign they're running that will be going to the new telephone and new website as well. It just seems like we're competing against ourselves in this scenario and splitting traffic and/or authority and kind of a recipe for a big setback. Any advice or suggestions here on how worried we need to be and if we should try to cancel before anything else happens (the site is already live and they also said the Adwords they’re doing is now live as well). Thank you so much in advance for any comments!
Local Website Optimization | | Pixelwik0 -
Optimizing dog walking site for search phrase "dog walkers nyc"
Background: We have a dog walking company that serves NYC. According to our AdWords campaign, most leads come from the search phrase: "dog walkers nyc." Question: If the goal is to get as much organic traffic as possible for the search phrase "dog walkers nyc," should we just optimize our http://barkbud.com/ domain for the search phrase "dog walkers nyc," OR should we also have a page like http://barkbud.com/dog-walkers-nyc/ optimized for the same phrase? Thanks!
Local Website Optimization | | BarkBud0 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870 -
How to rank in Local Google Without physical address and phone number?
Can We Rank Well in Local Google without Physical address and Phone Number??? If Yes. How??
Local Website Optimization | | Dan_Brown10