Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Does content revealed by a 'show more' button get crawled by Google?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does content revealed by a 'show more' button get crawled by Google?

    Intermediate & Advanced SEO
    4
    4
    2323
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SEOhmygod
      SEOhmygod last edited by

      I have a div on my website with around 500 words of unique content in, automatically when the page is first visited the div has a fixed height of 100px, showing a couple of hundred words and fading out to white, with a show more button, which when clicked, increases the height to show the full content.

      My question is, does Google crawl the content in that div when it renders the page? Or disregard it? Its all in the source code.

      Or worse, do they consider this cloaking or hidden content?

      It is only there to make the site more useable for customers, so i don't want to get penalised for it.

      Cheers

      1 Reply Last reply Reply Quote 0
      • becole
        becole last edited by

        Neil, the others are right--you should first show the full content and not hide any of the content on the page like you're doing. Depending on the size of the content, though, you might consider why you're hiding the content in the first place, as you might need to create more pages on your site for that content. Adding the content to new pages on the site might be good for your users, and certainly will fix your problem.

        When considering the content and indexing, though, if the content is in the page source code then it will be indexed. Google does know if it's hidden, though, as Googlebot, Google's crawler, is essentially a version of Google Chrome.

        1 Reply Last reply Reply Quote 1
        • mememax
          mememax last edited by

          this is one of the few things where google has a pretty clear statement:

          "If you think a content is relevant to your users you should always make it clearly visible"

          If you think about that it makes complete sense, if someone searches for a content and clicks on a result they expect to see that text, if that is hidden somewhere they won't consider that result relevant for their search, and that's what google do not want to happen.

          I have to agree that the 500 words content still works for the long tail, so I would say, keep your important content at the top of the page and reference other supplementary content at the bottom or at the side but always try to make it visible.

          You can see Google standing on Barry Schwartz latest article on google discounting tabbed content

          As an addiitonal thing it's totally safe to hide some content on your mobile version if you've a responsive website for improving user experience, as far as that content is clearly shown in your desktop version.

          hoep this helps

          1 Reply Last reply Reply Quote 1
          • LoganRay
            LoganRay last edited by

            Google will crawl that content, but it will be devalued greatly. Any content that you find valuable to your visitors should be readily available, and preferably above the fold (which of course is not always viable). Amazon and REI both do a great job with this, the content appears to be tabbed (for reviews, descriptions, Q&A, etc), but when you click the link, it takes you further down the page via anchors.

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Mat_C

              How do internal search results get indexed by Google?

              Hi all, Most of the URLs that are created by using the internal search function of a website/web shop shouldn't be indexed since they create duplicate content or waste crawl budget. The standard way to go is to 'noindex, follow' these pages or sometimes to use robots.txt to disallow crawling of these pages. The first question I have is how these pages actually would get indexed in the first place if you wouldn't use one of the options above. Crawlers follow links to index a website's pages. If a random visitor comes to your site and uses the search function, this creates a URL. There are no links leading to this URL, it is not in a sitemap, it can't be found through navigating on the website,... so how can search engines index these URLs that were generated by using an internal search function? Second question: let's say somebody embeds a link on his website pointing to a URL from your website that was created by an internal search. Now let's assume you used robots.txt to make sure these URLs weren't indexed. This means Google won't even crawl those pages. Is it possible then that the link that was used on another website will show an empty page after a while, since Google doesn't even crawl this page? Thanks for your thoughts guys.

              Intermediate & Advanced SEO | | Mat_C
              0
            • Taysir

              Cached version of my site is not showing content?

              Hi mozzers, I am a bit worried since I looked a cache version of my site and somehow content is partially showing up and navigation has completely disappeared. Where could this come from? What should I be doing? Thanks!

              Intermediate & Advanced SEO | | Taysir
              0
            • Julien.Ferras

              Google doesn't index image slideshow

              Hi, My articles are indexed and images (full size) via a meta in the body also. But, the images in the slideshow are not indexed, have you any idea? A problem with the JS Example : http://www.parismatch.com/People/Television/Sport-a-la-tele-les-femmes-a-l-abordage-962989 Thank you in advance Julien

              Intermediate & Advanced SEO | | Julien.Ferras
              0
            • andyheath

              Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google

              I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.

              Intermediate & Advanced SEO | | andyheath
              0
            • zpm2014

              How can I make sure Google is crawling a link from an iframe (video)?

              Do they crawl backlinks from an iframe example from a Youtube video embedded in a blog post? TIA!

              Intermediate & Advanced SEO | | zpm2014
              0
            • InmediaDK

              My landing pages don't show up in the SERPs, only my frontpage does.

              I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
              As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
              It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
              What am I doing wrong here?

              Intermediate & Advanced SEO | | InmediaDK
              1
            • howlusa

              A few questions on Google's Structured Data Markup Helper...

              I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant? It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it? How do I add reviews? Do they have to be on the page? If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out? I have events on this page. However, when I tried to do the markup for just the event it told me to use  itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body? Any other tips would be much appreciated. Thanks!

              Intermediate & Advanced SEO | | howlusa
              0
            • WSOT

              How get rid of duplicate content, titles, etc on php cartweaver site?

              my website http://www.bartramgallery.com was created using php and cartweaver  2.0 about five years ago by a web developer.  I was really happy with the results of the design was inspired to get into web development and have been studying ever since.  My biggest problem at this time is that I am not knowledgable with php and the cartweaver product but am learning as I read more.  The issue is that seomoz tools are reporting tons of duplicate content and duplicate title pages etc.  This is likely from the dynamic urls and same pages with secondary results etc.  I just made a new sitemap with auditmypc I think it was called in an attempt to get rid of all the duplicate page titles but is that going to solve anything or do I need to find another way to configure the site?  There are many pages with the same content competing for page rank and it is a bit frustrating to say the least.  If anyone has any advice it would be greatly appreciated even pointing me in the right direction. Thank you, Jesse

              Intermediate & Advanced SEO | | WSOT
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.