Outsourcing Blog Articles
-
I have two businesses, one is my main bread and butter and the other is an invest and try to grow type of business. This second business is a nature / education related business, so I would like to have a repository of informative nature articles with some splashes of our experience with that particular plant or animal.
I spend a lot of time on SEO and article writing on my main business, but I am running out of myself to go around. I would like to outsource article / blog writing on my second businesses, but I'm not sure where to start. If I use one of those work for hire sites in the Moz outsourced content article, can I get them to format the blog with photos as well. I need to have a complete as possible final product. Ideally, I'm thinking of this process:
1. Give the outsourced writer the subject matter (i.e. article about right whales)
2. I provide my own photography or photos I have purchased
3. Writer researches subject matter and writes an informative article
4. Writer logs into my blog and formats the article with interesting fonts and the photos I have provide
5. I edit the article to add my own experience with the subject matter
6. I publish the article
I'm thinking I would do this twice a month. Is this a reasonable thing to outsource? Could it work this way? Any idea what an article like this might cost me? I'm doing some marketing budget planning. Thanks in advance!
-
Outsource to legitimate people only.
Some use a script to babble together a bunch of nonsense, you don't want that. Some outsource what you outsource to them to fiverr and you get a poor quality grammar and spelling.
If I were you, i would not just find a writer, but an SEO-savvy copywriter for websites. I would also give them #5 before they write the article. Just review it afterwards and publish, not a crazy deal of changes. This way the SEO-savvy copywriter can use the right long tail keyphrases and you won't screw it up by doing a final addition of your side to it.
I would stay away from services provided by non-local entities to your locality...
-
Good point.
You have to know about the quality in advance. An expert in your niche is always the best option.Although a good copywriter, normally has ethic. Therefore, it will be hard to convince changing his loyalties. Maybe looking in a related niche would be a more successful choose.
-
Lots of people are in the market for content. Some are really picky about quality. Some are not that picky. Some do not recognize quality. Some don't care.
I have a really hard time finding content that I will publish. It has to meet a "content expert" criteria and an "quality of writing" criteria. The best content that I have obtained from others has been from people who are already writing good content in my topic area. They have an active blog, have written books, or are professionals in the content area of the content. So, I go out looking for proven authors in the niche instead of people who offer themselves as writers. Me looking for them takes a lot less time than them coming to me or me giving people a chance to submit something.
-
Hi,
Good question. We always talk about fresh and relevant content.
There are different options on regard getting good articles. The frequency is highly related to the industry and the competitors. If your competitors are posting once a month, then twice a month will be enough. Although, if your competitors are adding new content every week, you might consider doing the same.
Related to the way to deliver, it could be with access to your website or a Word file, ready to copy and paste.
Not all good copywriters have WordPress' skills. Of course, those skills are best paid.
Fees starts at USD 0.2 per word. Normally you choose and pay the photos.Ma Verónica B.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content and Other Issues from Blog Tags and Categories
I have recently taken over the maintenance/redesign of our website and after setting up Moz I see many errors:
On-Page Optimization | | jgoethert
Duplicate content
Missing descriptions
Duplicate titles
etc. All are related to blog categories and tags. My questions are: are these errors hurting us? Should I simply remove tags/categories from the sitemaps or bite the bullet and create content for every single category page? Our site is https://financiallysimple.com/ and we are using Yoast plugin in Wordpress (if that helps)2 -
Help! A couple of basic questions on dup. content, pagination and tumblr blogs.
Hi, and many thanks in advance for any assistance. According to our GWMT we currently have over a thousand duplicated title tags and meta descriptions. These stem from tabs that we have located beneath the body copy, which when you click on them display offers or itineraries (we're a travel company). So the URLs change to having "?st=Offer" or "?st=Itinerary" at the end, and are considered to be duplicating the original page's title and meta des. Sometimes the original page is also paginated, and shows the same duplication errors. What would be the best way to ensure we're not duplicating anything? Also, we have a tumblr blog, where there's single page displaying all the blog content, but also links to each blog on a separate individual page. We would like to keep the individual pages as we can optimise to target specific keywords, but want to avoid any duplication issues again. Any advice would be greatly appreciated.
On-Page Optimization | | LV70 -
H1 Tags for Articles in Blog Category - confused ;-(
Dear Seomoz community This is my first post here. Until now I was only browsing the Q&A and learned a lot just by reading the existing topics. Since we launched our website with a new design last week I started to heavily use Seomoz to track down missing tags, descriptions and other on page issues. Just out of curiosity I checked the page outline of the Seomoz blog. I was really surprised! Seomoz uses only H1 tags on their blog main page. Each article is wrapped in an H1 plus the blog title. I am a total SEO beginner but until today I was thinking that using several H1 tags on one page is not optimal. We use one H1 tag on our site for the magazine category description (for example http://www.siam2nite.com/magazine ) and then for the articles H2. So my question. Should I change my H2 to H1 for the magazine articles like Seomoz did? Would really appreciate your advise on this Regards, Menelik
On-Page Optimization | | menelik0 -
Blog Post Snippets on HP & Cat Pages
I want my blog's category pages to have the ability to be indexed and rank, therefore I don't want to noindex these pages. My strategy is to create original snippets for each post on these pages but I don't know what Wordpress plugin or configuration I can use to create original snippet content on the Homepage and Category pages that will not show up within the blog post text itself. Any suggestions?
On-Page Optimization | | mj7750 -
SEO capability on web pages v blog posts
firstly, apologies if this is a daft question, I am very new to this! We are about to launch a new website (very exciting) and our CEO is mad about incorprating a "tag cloud" because it looks good! Our web designer therefore has to convert all our web pages to "posts" in order for the tag cloud to pick up the "tagged" words associated with the specific pages (soon to be posts). Question: With regards to SEO, will the change from "web page" to "post" have any positive or negative effects? Thanks in advance
On-Page Optimization | | Joelfarrow0 -
What's the best strategy for reducing the number of links on a blog post?
I'd like to optimize my blog better for search. The first reccomendation I got from my SEOMoz Pro Campaign Crawl was that I needed to reduce the number of links per page on my site. I have lots of links from navigational items in the sidebar that people do click on. I'd really like to keep some or all of the tags and categories I list. Comments are another issue. Most of our posts get about 10 comments. However, our best posts get 50-100 comments. Those comments create a lot of links. I was planning on attempting to reduce the number of links using javascript but I guess Google understands javascript now. I may still do this b/c our pages are huge and some progressive rendering would likely help the user experience. Can you use javascript (ajax or otherwise) to limit the number of links on your page in a way that helps your SEO efforts? Any specific suggestions for reducing links that come from comments and navigational items? How much will reducing the number of links on a given page help with SEO? Any simple way to estimate or quantify this without diving in? Thanks in advance!
On-Page Optimization | | TaitLarson0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340