What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
-
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
Will it be hard to get it to rank? Will there be problems with search console?
-
Hi Toni,
Hosting location isn't going to play a big role in your rankings. Server stats are going to have more to do with that (i.e. is it shared/private/dedicated etc.). You won't have any difficulties or problems with Search Console.
In terms of rankings, you will have the traditional issues of ranking a subdomain (split link juice, the need for unique content, etc.) but nothing out of the ordinary.
If you are targeting a UK audience, the domain should probably be set up as a .co.uk domain, and you should ensure that you are following SEO best practices in setting it up. You will also want to ensure that you are generating backlinks from UK sites to show relevancy.
If you stick within those guidelines you will be just fine.
Let me know if you have any follow-up questions.
Cheers,
Rob
-
Hi Toni,
In my websites I've never had any problems to get good rankings, having hosted the site in a completely different country than the targeted country.
Of course, you must take into considerations the response time and how fast/well your pages load in uk with that hosting.
To check that, use GTmetrix.com, it's free and you can set to test it from london, UK.Best Luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate store (subdomain) not ranking
I have a store ( www.grocare.com ) and I made a duplicate store recently ( in.grocare.com ) for a different region. Both have different currencies and target different regions. I even targeted the new store ( in.grocare.com ) to that particular country in google search console. They both have different href lang tags to mark different regions too. Now its been a month since this has been done. But the new store is not ranking in the region. The old one is still ranking and I have to redirect the traffic from old to new based on IP.
International SEO | | grocare
I thought making a new store and targeting specifically would help with rankings. Am i doing something wrong here?0 -
International Targeting: What Does Google Consider an Equivalent Page?
Hi All, We are working with an international brand that owns several domains across the EU and in North America. Our team is in the process of setting up international targeting using sitemaps to indicate alternate language pages. This is being done to prevent North American pages from being served in the UK, Spain pages from being served in Portugal, or any other combination of possibilities... Currently we are mapping duplicate or “equivalent” pages and defining them as rel="alternate" on their respective sitemaps. The problem is, it’s not always explicitly clear what Google considers “equivalent.” 1. In this instance, URL structures vary by domain,
International SEO | | MetaPaul
2. in most cases the content is similar (but unique),
3. the landing page templates vary is design and functionality,
4. and lastly, services often contain nuances that make them slightly different from one another (Professional Liability Insurance vs Professional Indemnity Insurance). All things considered, these pages are offering the same service, but are vastly different (see above). Q: Is it appropriate to use these attributes to serve the correct language / regional URL to searchers? Q: Is there a rule of thumb on what should be considered an "equivalent" page? Thanks All, Paul3 -
International SEO Mobile directory
I was wondering, What if I went with international sub-directory route (not ccTLD), for example: sitename.com/fr (fr being france)...But the question is, what's the best practice for MOBILE?sitename.com/mobile/frORsitename.com/fr/mobileORm.sitename.com/fr Again, ccTLD is not an option (currently, sites are in ccTLD but we are now transitioning to sub folders)Now, the next question is WHY is it best practices for it to be sitename.com/mobile/fr or sitename.com/fr/mobile or m.sitename.com/fr ? Please cite source. Thanks!
International SEO | | ggpaul5620 -
Opening Up Webmaster Tools Geo-Targeting to Everyone Instead of US
Hi Mozzers, I wanted to get everyone's opinion on this. We have an e-commerce site that was targeting 3 different geo-locations. The main one is a .com. The other two were Canada and UK based. We recently turned off our Canada site and 301 to the .com. The .com site had been targeted towards United States in Google Webmaster Tools. Should I remove the Webmaster Tools geo-targeting now that Canada is pointing towards our main site? I don't want to lose rankings for US since that is our main market and the .com site is our main revenue driver and focus. I'm inclined to leave it as is because I still see our .com site ranking when I search in Google CA. From what I've seen is that it can take months for something to change and I definitely don't want anything to go awry. Just wanted to get everyone's thoughts on this. Thanks in advance.
International SEO | | SylviaH0 -
How to set up international SEO for english speaking countries
Hi, My company have offices around the world. However they also provide different services and products depending on the region. For example our offices in the USA, UK and Australia all provide different services to each other. My question is, how do I set up my WordPress website up to cater for these different countries and services? I think the simple answer would be to build a separate website for each, but this would be too costly and we don't have the resources to maintain all three. Many thanks for your time, Tom
International SEO | | CoGri0 -
Interlinking 60 ccTLD country versions of website
We will be launching 60 new ccTLD country versions of an established core website.
International SEO | | lcourse
Quality, human translated content in 35 languages.
We have a CSS dropdown menu with the 60 country flags and country/language name as anchor text. Formatted as deeplinks to the corresponding pages in the 60 country versions, that we planned to add on each page. How would you recommend to implement the interlinking between these 60 ccTLD? My concerns are: won't we dillute the link value of our links in the main page content too much with links to 60ccTLD on each page? may we trigger a google penalty as the new ccTLD have no other links yet and each page will have the same anchor text and links from exactly the same 60 domains. would you place the country dropdown rather at the bottom of the page (e.g. footer) to avoid that google will not crawl all links in main content page. Any thoughts or suggestions are appreciated1 -
Site structure for multi-lingual hotel website (subfolder names)
Hi there superMozers! I´ve read a quite a few questions about multi-lingual sites but none answered my doubt / idea, so here it is: I´m re-designing an old website for a hotel in 4 different languages which are all** hosted on the same .com domain** as follows: example.com/english/ for english example.com/espanol/ for **spanish ** example.com/francais/ for french example.com/portugues/ for portuguese While doing keyword search, I have noticed that many travel agencies separate geographical areas by folders, therefor an **agency pomoting beach hotels in South America **will have a structure as follows: travelagency.com/argentina-beach-hotels/ travelagency.com/peru-beach-hotels/ and they list hotels in each folder, therefor benefiting from those keywords to rank ahead of many independent hotels sites from those areas. What **I would like to **do -rather than just naming those folders with the traditional /en/ for english or /fr/ for french etc- is take advantage of this extra language subfolder to_´include´_ important keywords in the name of the subfolders in the following way (supposing the we have a beach hotel in Argentina): example.com/argentina-beach-hotel/ for english example.com/hotel-playa-argentina/ for **spanish ** example.com/hotel-plage-argentine/ for french example.com/hotel-praia-argentina/ for portuguese Note that the same keywords are used in the name of the folder, but translated into the language the subfolders are. In order to make things clear for the search engines I would specify the language in the html for each page. My doubt is whether google or other search engines may consider this as ´stuffing´ although most travel agencies do it in their site structure. Any Mozers have experience with this, any idea on how search engines may react, or if they could penalise the site? Thanks in advance!
International SEO | | underground0 -
International SEO with .com & ccTLD in the same language
I've watched http://www.seomoz.org/blog/intern... and read some other posts here. Most seem to focus on whether to use ccTLD, subdomains or subfolders. I'm already committed to expanding my US-based ecommerce to Canada with a .ca ccTLD. My question is around duplicate content as I take my .com USA ecommerce business to canada with a second site on a .ca URL. With the .com site's preference set to USA, and the .ca site's geo preference (automatically) set to Canada, is it a concern at all? About 80% of the content would be the same. FYI, .com ranks OK in Canada now and I want .ca to outrank it in Canada. I know 'localizing' content within the same language is important (independent of duplicate content), but this might not be viable in the short run given CMS limitations. Any direct experience to help quantify the impact here between US and Canadian ecommerce? Adding: I'm not totally confident here. From this google webmaster central post it seems that canonical tags aren't needed. I tend to think nothing is truly neutral and want to be confident regarding whether to use canonicals or not. Is it helpful, harmful or harmless? My site already has internal canonical tags and having internal and external would be a pain I think. @Eugene Byun used it successfully, but would the results have been the same without? Thanks!
International SEO | | gravityseo0