A question about title tag when the page has 2 services.
-
Hi all,
Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?
- SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
- SEO | PPC | brand name (Will the keywords dilute each other?)
- SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.
I really appreciate your help and explanation. Thank you!
-
Thank you, the title should be consistent with the content of the page.
-
Well, yeah, to the extent. But your whole page is about two different services, so, this will not make or brake it
-
Hi Dmitrii,
Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.
Best,
Raymond
-
Hi Raymond,
I would go with what Dmitrii is saying. When pointing out all of your services I would go for example your homepage with general information on (all of) your services and create a separate page per service, so you can optimize the page for the specific service (or topic). When writing the content for those pages I would take into account those pages to be complementary to each of your services, so you can add internal links from one page to the other and vice versa.
André
-
Hi there.
Well, I recommend braking that pages into two different pages. If that is completely out of the question, I recommend version #2 to tell people that you offer both of the services.
P.S. I hope these are not actual titles, but examples, otherwise you need to expand on them
Hope this helps, Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
Wordpress Theme is blocking alt tags. Does anybody know of any special plugins?
We have a special wordpress theme for nataliecass.com. Unfortunately the theme is blocking all the alt tags (this is a photography website...alt tags are very important). Does anybody know of any special WP plugins for alt tags? Thanks
Web Design | | VanguardCommunications0 -
Existing URL structure and how to handle new pages before migration
Hi there! Currently, our site uses underscores "_" within the url structure. We are moving to Wordpress soon (the site is currently static html) but it will be a couple of months before the migration. Here is an example of the current structure: www.oldsitestructure.com/about_us/success_stories/custom_vinyl_banners When we do change, our url structure will have hyphen's "-" to separate terms, so the preferred new structure will be: www.oldsitestructure.com/about-us/success-stories/custom-vinyl-banners The entire site (with the exception of our Wordpress blog) currently uses the old structure. We have about 10 - 15 pages we will add before our migration, my question is: Should we use the preferred url structure starting NOW or stick with the old one? And set up 301 redirects are part of the migration process? Many thanks!
Web Design | | SEOSponge
Jon0 -
A Not Linked Page Question
Hello, I have a page for opening an account in my website, this page is not accessible from my website menu, the only way to reach this page if you have the URL, I send the URL for specific users I want them to open an account in my system. I have two questions regarding this: does this harm or cause damages to my website SEO ? blocking this page in Robots.txt will cause any issue/will help ? waiting for your answer.
Web Design | | JonsonSwartz
Thanks in advance,
Joni.0 -
Website title next to a post title-how to remove it?
I just have checked on some of the keyword I am ranking for and found in the serp that next to the post I have also the site name. But I thought that I have remove it. Does somebody know how to remove it? perhaps I did not do it correctly. I am also using yoast seo plugin but I do not have it set there to show the site name after posts name. Can somebody help me to fix this please? I have also attached an image from the serp where is behind the post title also Villas Diani-the site name Thank you very much! Iris O1oj4W0.jpg
Web Design | | Rebeca10 -
Is the 'too many links' caused by the tags?
Hello Just got my seomoz report and decided I better start takiling things. Got a lot of 'too many links' on the report. I don't have control over website design and before I talk to designer I thought I should have a bit of an handle on what I am talking about. I've taken one page that has 483 links. Is this caused by the tags box and would it be a good idea to have it removed? http://commonwealthcontractors.com/uk-visas/tier-2-general-visas-formerly-uk-work-permits/ Regards Niamh
Web Design | | Niamh20 -
Should my link href be www or go direct to page?
Hi, just wondering which is the best format for linking to pages. In my navigation at the moment i have links like; Car Repair Services Is this the recommended format or should it be; Car Repair Services Many thanks for any answers. Alex
Web Design | | SeoSheikh0 -
Internal links, new pages & Domain Authority
I have two questions regarding Domain Authority: 1. Is it possible that a drop in Domain Authority may have been caused by adding a blog and blog posts? In other words, would adding pages/posts dilute the site's authority? And will it catch back up with itself or will that require inbound links to those new pages? (oops! that was 3 questions in one) 2. Would it be detrimental to have internal links coming from blog posts without authority to my Home page and could that have contributed to a drop in Domain Authority? Thanks!
Web Design | | gfiedel0